15 Types of Marketing Videos To Promote Your Online Business

What is the #1 favorite type of social media content in 2024? Videos. 

Though short-form videos are the most effective ones, long-form videos have their charm as well. 

Videos have made many tasks easier which would take long enough in other versions. Written, visual, and audio—a video does all these jobs at once. 

If you are an online marketer or businessman, a video marketing strategy is the right call to market your business. 

Then, let’s explore what types of marketing videos can suit your business needs. 

What is Video Marketing? 

Video marketing is a digital marketing strategy of visual content to promote, convince, inform about, or sell a product or service to the target audiences. 

The Launch of YouTube in 2005 was the stepping stone for video marketing. Since then, we’ve seen different formats of videos being popular. And now about 91% of businesses use video marketing strategy. 

So, what can video marketing do? In modern business, you can use video marketing for almost every purpose 

• Launch new products 
• Display product’s features 
• Demonstrate functionalities 
• Educate viewers to do or not to do 
• Purchasing potential customers to buy and so on. 

What are the Benefits of Video Marketing?

Video marketing has always been a trend. With new technology, trends, and technique; now videos are more interactive, customer-centric, and well-developed. As a result, businesses benefit from videos in many ways. 

Videos Make Your Brand Recognizable 

Video is a powerful tool that people digest fast. Videos not only attract the target audience but also the audience that isn’t the target. They can grasp 95% of the message from a video, that’s why it is especially effective to describe your product or services and appeal to them emotionally, and logically. It helps spark their curiosity and interest in your brand, and you can create brand awareness. 

It Builds Trust and Credibility 

90% of users report that videos influence their decisions. By posting videos, you can perfectly demonstrate the personality and vibe of your brand to the people. People feel reassured and trust that brand. Influencer videos are a good example of this. As they describe the brand, viewers believe it. 

Your Brand Position Reaches a Higher 

Have you noticed that SERP shows videos along with other results on SERP? Research says videos appearing on SERP can increase up to 157% of organic traffic. 

Video Connects Other Marketing Channels

Videos are like a well-oiled machine when put together with marketing strategies. Together they create a more comprehensive and structured formation that drives results from all the marketing channels. Let’s say, you have a new product launched, you can— 

• Promote it on your website 
• Share it on different social platforms 
• Send it as a newsletter to your subscribers
• Video emails can improve  conversion rates by up to 300%

Videos are Capable of Converting 

Statistics say a landing page with video increases conversion by up to 80%. If your website has a video, you have a higher chance of appearing on the first page on Google. High-quality video helps put your brand ahead of the competition. Customers better understand your product/ services and they will be convinced to buy from you. 

The 15 Different Types of Marketing Videos in 2024

Video is a creative medium that helps a business get attention. Picking the right types of video for advertising would be effective in reaching the marketing goals. 

So, then let’s know 15 different promotional marketing videos that are mostly used among different online businesses. 

1. Brand Marketing Video

Brand videos are generally short, informative, and spark interest among the audience. Businesses use their brand videos to create brand awareness, inform people about products or services, and create a positive impression. 

Types of Brand Marketing Video

• Brand inception 
• Company culture video, internal team 
• New line of product or service promotion 
• Overview videos- mission, vision, value, etc. 

Example: Quantiphi – Solving What Matters

The video shows Quantiphi’s expertise and ability through the 3D animation and motion graphic video. 

2. Ecommerce Video Marketing

Ecommerce product market is huge, and so is the demand. If your business is about ecommerce products, making ecommerce videos is a great way to market them quickly. From launching to how to use, you can cover everything and build a user community for your products. 

Types of Ecommerce Video 

• Product Launch 
• Product Demo 
• Unboxing product videos 
• How to Guide 
• Comparison Videos 
• Review/ Expert Suggestions videos 

Example: Patagonia® Women’s Boulder Fork Rain Jacket

Patagonia shows a short demonstrative video for women’s clothing, nothing fancy, but rather clean and simple.

3. Customer Testimonial Video

Testimonial videos help you find like-minded relevant customers. The real users tell about their problems and how you solve them. This positive review about your products/services, and interacting experiences spread the idea that your brand is trustworthy and authentic, and they are satisfied. It encourages other users to have the same experience. 

Types of Testimonial Videos 

• Case Study 
• Influencer Testimonial 
• Press Release Testimonial 

Example: Why customers love Dropbox | Dropbox Customer Stories | Dropbox

Dropbox featured several happy clients’ reviews as they found sharable, collaborative, and scalable solutions. 

4. Corporate Video Marketing

Corporate video marketing is required when you want to show the public, investors, shareholders, or stakeholders inside of your organization, its culture, environment, ethics, etc. With this video, you can create a positive note about your business, attract new talents, and marketize your brand. 

Types of Corporate videos: 

• Company Profile 
• Training Videos 
• Promotional video 
• Recruitment video 
• Corporate Social Responsibility 
• Product Demo Video etc. 

Example: What’s it like to work at Google?

Google’s employee shared their experience of working at Google. 

5. Luxury Lifestyle Video

People have a natural attraction to luxury. You can display a luxurious lifestyle with your products or services, from fashionable items, cooking, and fitness, to room decoration, or people’s interest, luxury includes everything. 

Types of Luxury Lifestyle 

• Celebrity lifestyle videos 
• Gourmet dining videos 
• High-end Fashion videos 
• Leisure activities 
• Real-estate videos: Resort, duplex house tour 

Example: Luxury Unboxing

Many people purchase products from luxury brands and upload them on their channels. 

6. Social Media Video

Over 60% of people use social media. So investing time to promote your business on Facebook, YouTube, Instagram, TikTok, and other social campaigns would drive traffic from different locations and engage them with your brand, tell them your story, display products or services, and encourage them to buy. 

Types of social media videos 

• Long-form videos 
• Short videos, reels, video ads 
• User Generated Content 
• Live Question Answers 
• Behind the scene videos 
• Offers and deals, giveaways, etc 

Examples: Lenovo Go Brand Video

Clear, concise, and compelling informative videos by Lenovo have attracted the young generation. 

7. Webinar and Event Video 

Companies arrange webinars and events to feature any conferences, or discussions, make some fundamental decisions or raise funds, etc. These types of videos show the personality and culture of a company and inform people about steps or actions. 

Types of event videos and webinars 

• Interviews 
• Presentations 
• Live-streams 
• Conferences 
• Recap Videos 

Examples: HubSpot Webinars

HubSpot Webinars aims to teach customers ways to generate leads by using its tools. 

8. Explainer Videos

As the name suggests, explainer videos are when you explain something to the audience. It can be breaking down a product’s functionality part by part, how to use equipment, making a recipe, sharing tips, etc. These videos help viewers understand how to use your product or services and make it handy to solve their problems. 

Types of Explainer videos 

• Animated videos with voice-over 
• Live-action recording 
• Time-lapse videos 

Example: Shopify explainer video (helpful!) | What is Shopify and how does it work? 

For entrepreneurs who want to launch their own business, with this video, Shopify explains its way to help them. 

9. Travel Video Marketing

The travel industry has been seeing a new day since 2021. Different social media influencers are generating travel videos as their content marketing strategy, encouraging travel-loving people. It has not only helped travel spots or rental places generate revenue, but also the people who are seeking relief from hectic life, and looking to travel to budget-friendly, convenient, and comfortable places. 

Types of Travel videos 

• Travel guide 
• Travel tips 
• Sponsored videos 
• Trivia videos 

Examples: #ExploreFrance What Really Matters

The French Tourism Department with several regional tourist boards launched this campaign with videos to attract travellers in Europe. 

10. Wedding Film Video

If your business is about wedding planners or event organizers, venue or place, professional photographers and videographers, and fashion accessories, this is your way to shine. Wedding film video has their specific target category, and they want their personal special day to be grand and memorable. 

Types of wedding film videos 

• Vintage looking video 
• Cinematic Videography 
• Story-telling videos 
• Aerial wedding videos 
• Documentary-style videos 

11. Educational Video

Educational videos’ target audiences are enthusiast learners. Either they want to learn something or gather knowledge to understand better. Considering the topic, the audiences can be of different ranges from around the globe. And people have a genuine interest in this type of video. 

Types of Educational Videos 

• Educational Institutes video 
• Lectures/ Online Classes 
• Presentation videos 
• How-to guide/ Tutorial 
• Company training videos etc. 

Example: Online Business Courses- Udemy

Udemy offers a wide range of online courses for experts to share their knowledge and for people to learn firsthand. 

12. 360 Degree video 

360-degree videos also called immersive media are omnidirectional videos, that show live events from all directions simultaneously. Viewers can rotate the camera to see what’s happening other sides. The real-estate sector, sports industry, ecommerce industry, aerospace, and earthviews use this type of video. 

Type of 360-degree videos 

• Monoscopic
• Stereoscopic 

Example: A 360 view of a solar eclipse from space

A team of BBC Studio has captured the immersive 360 video for mass people. 

13. Music Video Marketing

The music video is a powerful video genre for promotion. Not only, music directors, singers, and instrument specialists are in this industry, but also different online businesses as well. It can help you stand out of the crowd and form an emotional connection with your target audience, building your brand-based community. 

Types of Music Video 

• Brand Anthem 
• Music Video Mashup 
• Animated Music Video 
• Teaser for brand promotion 
• Reels with popular songs as BGM

14. Animation Marketing Videos 

Animated videos are the flexible type ones, that can simplify any complexity. As it visually stimulates our perspective, it creatively shows product variations and scenarios and shows creativity, thus explaining the products or virtual services. 

Type of animated videos 

• 2D Animation 
• 3D Product Animation 
• Kinetic Typography 
• Whiteboard Animation etc. 

Example: Amazon One: an easier way through your day

The video simplifies that payment is easier with ‘Amazon One’ and how it works. 

15. Interview Video

Interview videos are a strategic genre of marketing video, where a group of people discuss a topic. The host asks a set of questions to the guests. The chosen topics are what people are interested in, worried or curious about. So, the discussion provides them with answers. 

Types of interview videos: 

• Podcast videos 
• Remote interview 
• Live-interview 
• FAQs video etc. 

Example: Founder Stories by TechCrunch

The host invites CEOs and founders to learn about their journey which aims to help eager entrepreneurs. 

How to Choose the Right Type of Marketing Video for Online Business?

Choosing the right type of video is vital for making your online business recognizable. Here is what we recommend you to consider. 

Take Note of Your Brand’s Personality and Offerings 

Investing in a trendy video that has zero connection with business won’t bring you good results. That’s why healthcare products business videos differ from cold drink videos. 

When you are conceptualizing, make your business goal, purpose, and products or services the hero. Then, make a list of potential types of videos that align with it. 

Decide the types of Videos 

You may get tempted to use different types of videos, each one might not be suitable for the purpose. So, you need to sort out what should be the best type. 

What you can do is to 

• Check up on your competitors: Marketing video types they are posting. Are their videos banal or custom? 
• Audience test: What type of content are they interested in? How can you input your business into their mind? 
• Your range of offerings: Check if there is any gap between you and your competitor’s offerings. Let’s say a few are offering home delivery, some offer discounts on first orders, etc. Then decide what to include in your video. 

Create a Compelling Video content 

When you have specified the type of video, it’s time for video making. For that, 

a. Hire boutique video production companies. 

They offer budget-friendly full-service video-making solutions for small businesses, new startups, etc. 

b. Do it yourself. 

If you can manage to do it yourself, note down the idea, prepare your script, and necessary arrangements. 

• Let’s say you will be making an animated video, you just have to hire a freelance video editor, who will do the in-depth work- from adding visual elements, graphics, your brand logos, music, and voice-over. 
• But if you want models to be included, we recommend you hire a freelance videographer. 

c. Once your video is ready, do a final editing to give it a professional look.

What Platforms Can You Use to Promote Marketing Videos Online?

Here comes the exposure part, time to show to the world. Be strategic here. 

When you have chosen the type of video, and your brand video is ready to publish, choose the time and platform where your target audiences spend their time and promote it in the following ways. 

1. Make a blog about the video on your website. 

2. Publish the video on widely used social platforms such as Facebook, Instagram, TikTok, Snapchat, etc. 

3. Use video marketing platforms that are specifically designed to display videos and host live streaming, for example, YouTube, Vimeo, Dacast, etc. 

4. Engage with crowdsourcing platforms like Quora or Reddit, and answer people’s questions by sharing your product or service video link. 

5. Notify subscribers with an email about your video. 

6. Go for paid promotion on Google, as it offers budget-friendly options for businesses to promote their products or services. 

7. Hire influencers to promote your videos. 

Should You Outsource Your Marketing Video Post-Production?

Outsourcing video editing services is the thin line between ‘making your video’ and ‘making your video professional’. 

You can get your video ready. But having it perfect for the platforms you want to publish, making it high-resolution, working on animation, graphics, branded elements, and last but not least matching with the viewer’s taste— are some of the determining factors of increasing your video’s watchtime. 

For professional, perfect, and high-resolution videos, make sure to hire an industry-expert video editing agency, such as CPS Video Editing Service.

Why Outsourcing When There Are Other Options? 

Marketing video editing service providers are a group of skilled people, who have vast knowledge and experience. As they work with different ranges of clients, from small to large businesses, they understand trends, requirements, and necessities faster. So, you 

• Receive fast & secure solution 
• Access to high-ranged skills 
• Rest assured of video quality 
• Get high-quality services at a competitive price 
• Carry out marketing plans on all platform 

Conclusion 

There you have 15 popular types of marketing videos to promote your online business in this modernized world. 

Remember to keep checking what’s trendy, what the competitors are doing, and what your target audiences are interested in. 

Hopefully, you can strategize your video marketing to align with your business.