Video Marketing Examples That Convert: 14 Campaigns You Should Know 

Video marketing involves using videos to promote a brand, business, or product. This involves planning, creating, editing, and publishing video content across digital platforms like YouTube, TikTok, Instagram, Facebook, Vimeo, and so on. 14 great video marketing examples include –

1. B2b Video Marketing Examples 
2. E-commerce/ Product Marketing Video Examples 
3. Game Video Marketing Examples 
4. Explainer Video Marketing Examples
5. Digital Marketing Video Ads Examples
6. Social Video Marketing Examples 
7. Digital Marketing Video Examples 
8. Email Marketing Video Examples 
9. Travel video marketing examples
10. UGC Video Marketing Examples
11. Photographer Video Marketing Examples
12. Healthcare Video Marketing Examples
13. Viral Marketing Video Examples
14. SaaS video marketing examples

Great video marketing examples often blend storytelling, clear calls to action, and strong visuals to engage audiences and drive results. 14 sales-driven examples of great marketing videos are listed below:

1. B2b Video Marketing Examples 

B2b video marketing is used by a business targeting another business. Instead of targeting specific individual customers, B2B video marketing markets its products to cater to the needs of specific industries and provide solutions, driving value and creating trust.

Types of b2b video marketing: Brand video, company culture, explainer video, service or product description video, webinar, testimonial, how-to guide, etc. 

Example 1: HubSpot

With the client’s testimonial, HubSpot tells businesses how its tools assist professionals in CRM or marketing. The tools maximize efficiency and organize work. 

Why it worked: Real users share their journey with a tool that assists in their professional lives, bringing practical solutions. 

Example 2: Slack

The messaging app Slack displays its features through minion-like characters, making it a unique concept in the b2b video marketing approach. 

Why it worked: The animated video shows how people of all sectors use, interact, and get connected, including integrations, searches, etc. 

2. Product Marketing Video Examples 

A video is the best tool to display and describe a product. With or without models, animations, and whatnot, a product is describable in any type of video. 

Types of product video marketing: Product launching, how-to videos, tutorials, testimonial videos, teaser videos, etc.

Example 1: Apple’s MacBook Air

MacBook Air video ad successfully informed its lightweight features, performance and battery life, spatial audio technology, and many more in a visually stunning and pleasing yet easy-to-understand way.

Why it worked: The video describes the whole concept merging dynamism, technology, and engaging ways, complementing viewers’ interest to know and watch more.

Example 2: Dove Deodorant

With this video, Dove skillfully informed the viewers about the ingredients and benefits both for health and for the skin. The eye-catching graphics with data-centric content have made the deodorant video worth checking in. 

Why it worked: The video focuses on ‘aluminum out’, assuring the reader about no harm, and odor protection for 48 hours. Also, users will get an aroma containing coconut and pink jasmine, enticing the viewers to grab to stay worry-free. 

3. Game Video Marketing Examples

The video game industry has a huge fan base. A huge appreciation goes to the video game marketing strategy that creates an audience for the product that’s yet to come. Good storytelling, eye-catching graphics, and visuals have converted many people into gamers, booming the industry.

Types of gaming video marketing: Teaser, reviews, live streams, etc. 

Example 1: Apex Legends

The game Apex Legends’ sudden launch caused a huge stir among gamers. Until the release day, the company kept it a secret. However, the release was a success because of its high-quality trailer. 

Why it worked: Diversity in action, characters, and technological advancements has caught the attention of gamers and created a buzz. 

Example 2: Angry Birds

To little to adults, Angry Birds’ name is known to almost everyone. After launching, the interactive and funny characters in the mobile app version have taken a spot in the player’s mind.  

Why it worked: Iconic characters, understandable and easy to play for all ages, and marketing when phones were available have given the game global recognition, brand expansion, and influence. 

4. Explainer Video Marketing Examples

Explainer videos describe a product or service, procedure, how to use it, or any critical concept demonstration etc. From short to long duration, explainer videos are suitable for all types of business. 

Types of explainer video marketing: Whiteboard explainer, live-action, webinar, 2d animation, 3d animation, etc. 

Example 1: Grammarly

With this funny and amusing storytelling concept, Grammarly shows how efficient the product is in managing everyday writing tasks. The AI support has powered up the task to be more aligned with high-quality and on-brand content. 

Why it worked: The video shows a common scenario inside a team that users relate to, also the mention of numbers has assured viewers of trusting more people. 

Example 2: PayPal

Through a musical theme-based comic explainer video, PayPal tells people about its easy transaction process. 

Why it worked: As a marketing campaign, ‘People’s Rule’, PayPal’s animation, style, and explanation through high-quality video have grabbed the attention of the people. 

5. Digital Marketing Video Ads Examples

Video marketing is an essential tool for the digital marketing industry as well. With short/long, engaging, creative videos, brands promote their services and connect with more niche-relevant audiences. 

Types of digital marketing video: skippable ad videos, bumper ads, social media videos, reels, etc. 

Example 1: Ahrefs

Ahrefs is a comprehensive digital marketing tool that teaches growth-minded people about different aspects of digital marketing. In this video, with a view of nearly 3 million, it shows a guideline to give an insight into the whole of SEO. 

Why it works: Its beginner-friendly approach to addressing the complete SEO has set the video apart, which most aspiring digital marketers look for. From Keyword research, on-page SEO, rank difficulty, and backlinks, to best practices that video hooked the viewers. 

Example 2: LG

When LG brought the 84-inch Ultra HDTV into the world, for the first time, it marketed it with a prank video. Using the job seeker created a sensation back then. 

Why it worked: The real-life story, concept, and pranking of the job seeker- altogether the video was perfect for creating a conversation on the ‘worst interview case’, and marketing the product in the process.   

6. Social Video Marketing Examples 

Social media is a great way to share videos because the number of people engaging on this platform is much greater than on any single platform. Its effectiveness in building a brand, creating awareness, grabbing potential clients, and increasing conversion has made it an essential platform. 

Types of social video marketing: Livestream, reels, short and long-form videos, tutorials, testimonials, reviews, etc. 

Example 1: GoPro

This video by GoPro is slightly different from its usual adventurous settings videos. The brand shows a soft side to its brand personality, which worked well. 

Why it worked: A fireman cared for a kitten and won the hearts of people around the world. The humane side is what makes people believe, feel good, and feel heartfelt. This video went viral due to its emotional concept. 

Example 2: Google Android

An out-of-the-box yet simple concept, ‘friends forever’, showed furry animals’ friendship, telling a message about the union of diversity. 

Why it worked: The story, animal characters, music, playful settings- everything was just perfect to give people a heart-warming feeling to be together. 

7. Content Marketing Video Examples 

Content writing is a thriving business. The advancement, growth, changes, and whatever we have; everything has a written format, and it will never stop. So, professional content writers use video marketing to share their insightful ideas and guidelines for the new writer to develop a career in this sector. 

Types of content marketing videos: Educational, tips videos, personal branding videos, etc. 

Example 1: Elna Cain

A freelance writer, Elna Cain, worked for small to large businesses in the digital marketing niche. She explains and tells about the content from her experiences and learning through the years. 

Why it worked: She is directly teaching writers to get paid to write online, which every writer wants, through building a brand. As a result, her video has a good number of enthusiastic viewers. 

Example 2: Neil Patel

Neil Patel’s content is worldwide famous. He has shared a whole series of content to teach writers from any industry to grow traffic. Long-form, short-form, keyword research, consistency to build your brand, he shares almost everything. 

Why it worked: Neil Patel’s video worked well for content marketers as it provides value with storytelling. He also states facts, data, strategies, proven methods, and results, making the video event completely trusted. 

8. Email Marketing Video Examples 

Email videos are personalized forms of video marketing that businesses use. Email connects new audiences and nurtures existing relationships. 

Example 1: Spotify

Spotify has added the Framer X toolkit to empower designers in their prototyping. It is indeed a huge advantage for those professionals. 

Why it works: This upgraded ability also allows non-technical designers to customize components. So, Spotify targeted the said professionals to inform and choose the mailbox to specifically reach them. With the CTA button at the end, viewers can learn the details of the system. 

Example 2: Wistia

The email video Wistia embedded is unique, as it looks like a media player. The thumbnail was able to spark the viewer’s curiosity. 

Why it worked: Wistia is nurturing the already existing customers with new ones. Viewers have the freedom to pause or continue to listen, also the mobile-friendly video is well-customized so that the viewers know what they can experience with the brand. 

9. Behind The Scenes Marketing Examples 

Viewers are interested not only in what’s seen but also in what’s unseen. That’s why BTS (behind-the-scenes) videos have gained popularity. Due to showing imperfections, flaws, mistakes, and funny moments, such videos are more entertaining and relatable for the viewer. 

Types of BTS video marketing: Interviews, Mistakes, Bloopers, Preparation, Unexpected moments.  

Example 1: Prada

Italian luxury fashion house Prada launched a dialogue-driven campaign, “Now That We’re Here”. The brand published a behind-the-scenes (BTS) video where the video cast shared their experience. 

Why it worked: The brand’s FW24 campaign has captured its philosophy with power. Real humans converse and share different opinions, indicating the brand’s innovative design and intention to connect to the audience. 

Example 2: Pretty Little Thing

Pretty little thing has spiced up the BTS marketing by casting influencers. Thus, fashion enthusiasts and interested people gain insights into what’s happening at the event. 

Why it worked: This particular video shows the fun side of the event, which makes the viewers understand and connect more, making the clothing usable for the users. 

10. UGC Video Marketing Examples 

User Generated Content (UGC) videos are mainly created by actual users or clients who have directly purchased from a business and share their personalized experiences. These types of videos help build trust and attract more potential. 

Types of UGC video marketing: Customer reviews, Unboxing videos, Product use cases, Product demonstration, etc. 

Example 1: Dieux Skin

Dieux Skin is a brand committed to creating standards for skincare products. The brand’s loyal customers show the product’s effectiveness which is obvious in its rapid selling rates. With this video, the brand shows clients an overview of their product. 

Why it worked: Before and after comparison of a user has resonated with a lot of viewers’ minds, who are seeking a reliable product to achieve fresh and glowing skin. 

Example 2: Levi’s

The widely renowned American clothing brand Levi’s products are jeans, denim jackets, and clothing. It has collaborated with TikTokers who dress up in different looks with jeans. 

Why it worked: Instead of a celebrity, an everyday fashion content creator makes this video, which has made people more relatable to their lifestyle and fashion sense. 

11. Photographer Video Marketing Examples

Video marketing works as an excellent tool for the photography industry. A photographer can create their brand by showcasing his/her skills and unique styles, and attract potential clients for their upcoming projects. 

Types of photographer video marketing: Portfolio showcase video, behind-the-scenes, making videos, event cover videos, etc. 

Example 1: Jared Platt Photography

In this video, photographer Jared Platt is teaching people about light, flash, and camera to creatively tell their story through photography. He tells how to add depth, emotion, and direction to the story in the photo with simple techniques. 

Why it worked: Professional photographers guide through every learning curve to the aspiring photographers. It captured the attention of the new learners to engage more with their work, as they can learn directly. 

Example 2: Adrien Sanguinetti

Adrien Sanguinetti is a photographer and videographer, mostly based in Japan, but has captured international attention. In this video, his minimalist equipment setup, one camera, and one gear to shoot, was a big message on ‘quality isn’t determined by quantity’. 

Why it worked: People showed much interest in its refreshing and combined gear photography. He demonstrated how to perform the job and gave insights for the photographer to tweak to get classy photos. 

12. Healthcare Video Marketing Examples

Healthcare videos are informative and engaging. It aims to educate and inform people so that patients know where to look for the best services. Marketing videos for healthcare create awareness, boost engagement, and increase foot traffic. 

Types of healthcare video marketing: Testimonials, doctors’ explainer videos, health tips videos, etc. 

Example 1: UCLA Mattel Hospital

With the video ads, the hospital has perfectly shown its services and care for all ages of physical and emotional wellness. Going for treatment and care isn’t a hassle, so tiny patients can rest easy- is the message they wanted to deliver. 

Why it worked: Its location, services, hospitality, caring- everything the video showed to assure the concerned family member. 

Example 2: CHI St. Luke’s Health Center

Inviting a physician for the video is the best move for marketing the healthcare industry, which this video did. It tells the physician’s identity, education, specialty, and how they treat people toward a better life. 

Why it worked: This type of video builds a connection with the audience, as they know about the physicians, the familiarity helps them recover from the nervousness, and builds trust in the healthcare brand. 

13. Viral Marketing Video Examples 

Viral marketing videos are those that suddenly become the talk of the town and gain huge popularity and attention. The craze of viral content mainly starts from social media, and then it gets more organic searches, as the most shareable and memorable content. 

Types of viral video marketing: funny, controversial, emotional, challenge videos, etc. 

Example 1: Bye Bye Bye in ‘Deadpool & Wolverine’

A trending/ viral marketing video example is NSYNC’s song ‘Bye Bye Bye’, which has gone viral thanks to the movie ‘Deadpool & Wolverine’ [Source: Forbes]. 

Why it worked: The movie used a 90s song which created nostalgia and appealed to the audience. As a result, the teaser intensified their curiosity to check both the song and the movie. 

Example 2: Old Spice “Smell Like a Man, Man” 

A male grooming product, Old Spice’s 30-second ad, went viral and is considered one of the most successful campaigns. There is a series of videos with celebrities. 

Why it worked: Humor, celebrity involvement, and iconic speech made the content enjoyable among people of both genders, and the video got a huge organic reach.

14. SaaS Video Marketing Examples

SaaS video marketing involves using videos to promote, educate, onboard, or convert customers for Software-as-a-Service products. Videos simplify complex software offerings and create trust by visually demonstrating solutions to users’ problems.

Types of videos:

• Explainer Videos
• Demo Videos
• Product Launch and Feature Update Videos
• Company Videos

Example 1: HubSpot – Customer Testimonial Video

HubSpot features customer testimonial videos where real businesses share how HubSpot’s marketing automation improved their sales and efficiency.

Why it worked:

The video focuses on authentic storytelling and data-driven outcomes and features clients from different industries, appealing to diverse audiences.

Example 2: Grammarly – Social Media Micro-Videos

Grammarly produces 15–30 second videos on TikTok, Reels, and YouTube Shorts, showing quick grammar fixes and writing tips with trending sounds.

Why it worked:

It uses humor and relatability (e.g., “your vs. you’re” mistakes), matches platform trends, and keeps videos short, engaging, and shareable.

3 Bad Examples of Video Marketing

Bad video marketing happens due to not defining your marketing goal, lack of audience research, being too salesy, and focusing on needs, not the audience. Here are 3 best bad examples of video marketing:

1. Dove Body Lotion Facebook Ad

In 2017, Dove ran a short Facebook campaign that featured a black woman who took off her shirt to reveal a white woman standing in her place, then the women removed their tops to reveal a Middle Eastern woman. The ad featured three women of different ethnicities and conveyed that the product is for every woman. However, some viewers interpreted it as a Black woman transformed into a white woman after using the product, which is offensive.

Key takeaway:

• Diversity is a paramount aspect of marketing, and brands need to represent and celebrate it authentically.
• When creating diversity marketing content, try to gather input from a range of perspectives before it goes live. 
• Try to create a team that reflects diverse backgrounds, ensuring multiple viewpoints and reducing the risk of unintentional missteps.

2. Burger King’s Women’s Day tweet

The UK division of Burger King posted a tweet on International Women’s Day in 2021. 

• Tweet 1: “Women Belong in the Kitchen”
• Tweet 2: “If they want to, of course. Yet only 20% of chefs are women. We’re on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career.” #IWD
• Tweet 3: “We are proud to be launching a new scholarship programme that will help female Burger King employees pursue their culinary dreams!”

The first tweet was posted to grab users’ attention, but instead led to a storm of backlash. The follow-up tweets clarify and promote gender diversity in the culinary world. 

Key takeaway:

• Know your business audience and choose the topics and words of your social media posts.
• Ensure your post message adds flavor and diversity and portrays a marketing sense without controversy. 

3. Adidas’ Boston Marathon Email Ads

Adidas, the official sponsor of the Boston Marathon, sends out an email with the headline “Congratulations on surviving the Boston Marathon.” The problem was their choice of words, which made them apologize. Four years earlier, in 2013, in the Boston Marathon, three people were killed and 260 were injured when two bombs exploded near the finish line.

Key takeaway: 

• Avoid using provocative language when addressing serious topics that align with your audience.
• Should be mindful of sensitive historical events and social issues.
• Prioritize empathy and awareness when crafting advertising messages. 

Other bad video marketing examples are H&M’s Coolest Monkey Sweatshirt Controversy, The Pepsi Ad Commercializing protests, Audi’s Chinese Wedding Commercial, L’Oréal Paris facing backlash for Balck Lives Matter post, and others.

What is Video Marketing?

Video marketing involves using videos to promote a brand, business, or product, highlighting the core concept, purpose, and goal. It works as a subset of digital marketing, focusing only on video content. Video marketing utilizes different platforms like YouTube, TikTok, Instagram, Vimeo, Facebook, and others. There are different types of videos used to increase brand awareness, drive potential traffic, generate leads, and boost sales:

• Explainer videos,
• Product demons,
• Customer testimonials
• Brand storytelling, 
• Live streams, and so on.

Some effective video marketing strategy examples are Coca-Cola: Last Customer, Dove: Real Beauty Sketches, Google Earth: Homeward Bound, and so on.

Is Video Marketing Worth It? 

Yes, video marketing is worth the investment – high engagement rates, positive ROI, and increased sales of businesses, brands, and individuals by building brand awareness and driving conversions. YouTube is the second most popular video streaming platform, where people watch 1 billion hours of YouTube videos every day. Another study highlights that over 82% of people have been convinced to buy a product after watching a video. Here’s why video marketing is considered effective:

What are the Different Types of Marketing Videos?

There are 17 types of marketing videos: explainer videos, infomercial videos, product demo videos, testimonial videos, corporate videos, product videos, educational videos, client testimonials videos, how-to videos, promo videos, animated videos, social media videos, event/webinar videos, tutorial videos, DIY videos, and interview/Q&A videos. Here’s a detailed breakdown:

1. Explainer Videos

Length: 60-120 seconds

Explainer videos are short, engaging clips that simplify a business idea, product, or service using storytelling and visuals. The key marketing purpose is to educate new customers and clarify complex offerings.

Types of videos:

• Screencast
• Animated explainer videos
• Live-action explainer video
• Live-action videos
• Character animation
• Commercial explainer video
• Cutout explainer

Example: Dropbox used a simple animated explainer to drive millions of signups in its early days.

2. Infomercial Videos

Length: 3-10 minutes

Infomercials are longer promotional videos that blend product demonstrations with persuasive storytelling. Its key marketing goal is to drive direct response sales, often used in e-commerce.

Types of videos:

• Commercials
• Company culture
• Instream video ads
• Interactive ads
• Native ads
• Outstream ads

Example: Brands like Proactiv and OxiClean use infomercials on TV and social platforms to pitch directly to viewers.

3. Demo Videos

Length: 1-3 minutes

A demo video (or demonstration video) is a short, engaging video that explains how a product, service, or software works. It highlights the features, benefits, and practical applications, often showing the product in action.

Types of videos:

• Live demos
• Recorded demos 
• Animated demos
• Interactive demos

Example: Apple releases sleek demo videos during product launches to show the user experience in action.

4. Testimonial Videos

Length: 30 seconds – 2 minutes

Testimonial videos feature real customers sharing their experiences with your product or service. The ultimate goal of a testimonial video is to build trust and social proof.

Types of videos:

• Interview-style
• Success stories
• Before and after scenarios
• Real-time reactions

Example: SaaS platforms like HubSpot use testimonial videos on landing pages to increase conversions.

5. Corporate Videos

Length: 1-4 minutes

Corporate videos represent your company’s values, team, and vision. Often used for internal purposes or corporate branding. Its key purpose is to humanize the brand and attract talent or investors. 

Types of videos:

• Company Profile Video
• Promotional Video
• Testimonial Video
• Internal Communication Video
• Financial Video
• Corporate Social Responsibility Video
• Recruitment Video

Example: IBM and Google use corporate culture videos in recruitment campaigns and investor relations.

6. Product Videos

Length: 30-90 seconds

These videos focus solely on a product—its specs, benefits, and what makes it stand out from other competitors. The key purpose of product videos is to drive sales by highlighting key features, benefits, how-to guides, and value. 

Types of videos:

• Introductory videos
• Product showcase videos
• Product demo videos

Example: Amazon sellers and Shopify stores use product videos on product pages for higher conversions.

7. Educational Videos

Length: 2-10 minutes

Educational videos share knowledge, tips, or industry insights to inform your audience. Its ultimate goal is to build authority and provide value. 

Types of videos:

• Screencasts
• Training videos
• Demonstrations
• Whiteboard animation
• Online video courses
• Instructional videos
• Lightboard
• Talking head

Example: Moz’s “Whiteboard Fridays” teach SEO in a digestible video format to engage marketers.

8. Client Testimonials Videos

Length: 1-3 minutes

It is similar to customer testimonials, but with a more polished, B2B angle—often from high-level clients. These videos’ key purpose is to establish credibility and showcase high-profile clients’ engagement. 

Types of videos:

• Direct-to-Camera Testimonials
• Interview-Style Testimonials
• Case Study/Testimonial Hybrid
• Cinematic Story Testimonials
• Montage Testimonials
• Remote/UGC Testimonials
• Voiceover Testimonials

Example: Adobe shares enterprise client success stories to boost brand perception.

9. How-to Videos

Length: 2-6 minutes

How-to videos, also known as “help videos” or “tutorials,” show users how to perform a specific task or solve a problem. These videos feature a series of step-by-step instructions so that viewers can learn and do theirs effectively. 

Types of videos:

• Software Tutorials
• Cooking Demonstrations
• Fitness Guides
• Beauty Tutorials
• Travel Tips
• Product Demonstrations
• DIY Projects
• Educational Videos

Example: Home Depot produces how-to videos on DIY repairs and projects to support product sales.

10. Promo Videos

Length: 15-60 seconds

A promotional video, or promo video, is a short, engaging video that showcases your brand, product, or service to attract and convert your target audience.

Types of videos:

• Educational
• FAQ videos
• Case study videos
• Expert interviews
• How-to videos
• Testimonials and case studies
• Animated videos
• Brand videos
• Create teasers
• Thought leadership videos
• Video series

Example: Nike uses short promo videos for limited-edition drops and seasonal campaigns.

11. Animated Videos

Length: 60-120 seconds

Animated videos use 2D or 3D animation to explain services, tell stories, or highlight abstract concepts. It offers various benefits, including increased engagement, simplified communication of complex information, and enhanced brand recall.  

Types of videos:

• 2D Animation 
• 3D Animation
• Motion Graphics
• Whiteboard Animation
• Stop Motion Animation
• Typography Animation (Kinetic Typography)
• Live-action animation
• Infographic animation
• Character Animation

Example: Fintech and SaaS companies use animated explainers to describe APIs, cloud solutions, or workflows.

12. Social Media Videos

Length: 15-60 seconds

The company culture video is a brand video that spotlights your team, workplace, or behind-the-scenes moments. This type of video’s ultimate goal is to show clients or users the company’s core values, mission, and purpose in an exciting and meaningful way. 

Types of videos:

• Reels, TikToks, Shorts
• YouTube long-form videos
• Live streams
• Polls & quizzes
• Announcement videos
• Promotional videos
• Influencer marketing

Example: Brands like Red Bull and Glossier excel at short-form videos optimized for engagement.

13. Brand/Company Culture Videos

Length: 60-90 seconds

The company culture video is a brand video that spotlights your team, workplace, or behind-the-scenes moments. This type of video’s ultimate goal is to show clients or users the company’s core values, mission, and purpose in an exciting and meaningful way. 

Types of videos:

• Employee Testimonials and Stories
• Values and Mission-Focused Videos
• Behind-the-Scenes and Day-in-the-Life
• Diversity and Inclusion Focused Videos
• Culture Showcasing Collaboration and Teamwork, and so on.

Example: Zappos and LinkedIn use culture videos to promote workplace values and diversity.

14. Webinar/Online Event Videos

Length: 30-90 minutes

Webinars are long-form videos, either live or recorded, that provide in-depth knowledge or discussion. Its key goal is to empower both businesses and individuals to organize interactive online training sessions, seminars, and workshops. 

Types of videos:

• Live webinars
• On-demand webinars, 
• Automated webinars,
• Virtual conferences, 
• Lead nurturing webinars, and so on.

Example: B2B companies like Salesforce use webinars for product launches and thought leadership.

15. Tutorial Videos

Length: 2-5 minutes

A tutorial video is a step-by-step instruction on how to perform a task or understand a concept. Key features are clarity, concise instructions, engaging visuals, and a focus on solving a specific problem. 

Types of videos:

• Training videos, 
• Screencast Tutorials
• Interactive Tutorials
• Presentation Tutorials
• Microlearning videos, and others.

 Example: Adobe provides Photoshop tutorials to help users explore toolsets. 

16. DIY Videos

Length: 3-10 minutes

The DIY videos ease our lives by showing how to make or build something, popular in lifestyle, fashion, and home improvement. The key purpose of these videos is to inspire creativity with proper procedures. 

Types of DIY videos:

• DIY crafts
• DIY makeup
• Recycling
• Home decor
• Jewelry
• Beauty hacks
• Tool hacks, etc. 

Example: Reuse detergent bottles, cool storage solutions for shows, cool soap ideas, and so on.   

17. Interview/Q&A Videos

Length: 3-15 minutes

Interview videos are a strategic genre of marketing video, where a group of experts, founders, or customers discuss a topic and share insights. The host asks a set of questions to the guests. The chosen topics are what people are interested in, worried or curious about. So, the discussion provides them with answers to build authority and transparency. 

Types of interview videos:

• Podcast videos 
• Remote interview 
• Live-interview 
• FAQs, video, etc. 

Example: Founder Stories by TechCrunch

The host invites CEOs and founders to learn about their journey, which aims to help eager entrepreneurs.

What are the Best Platforms for Video Marketing?

The best platforms for video marketing are business websites, social media platforms (Facebook, Instagram, TikTok, Pinterest, etc.), video streaming platforms (YouTube, Vimeo, Netflix, etc.), online bulletin boards (Reddit, Yelp, etc.), email, influencer videos, and online course sites (Udemy, Skillshare, etc.).  

What Types of Video Marketing Work Best for Social Media?

Short-form videos, tutorials, live videos, and explainer videos in 60 seconds are effective for social media video marketing. The best social media platforms for short videos are Instagram Reels, TikTok, and Snapchat. 

How Do You Measure the Success of a Video Marketing Campaign?

You can measure the success of a video marketing campaign using key performance indicators (KPIs) that align with your video marketing objectives. The top 9 video metrics are view count, engagement, play rate, watch time, social shares, click-through rates (CTR), ROI, Cost per View (CPV), and conversion rate.  

How Long Should a Video Marketing Video be for Maximum Engagement?

For maximum engagement through video marketing, aim for shorter videos, around 60 seconds or less, depending on digital platforms. Below, we’ve highlighted a detailed marketing video length, including the key purpose, platform, and marketing goal:

Platform/Use	Ideal Video Length	Purpose	Marketing Goal
Instagram Reels/Stories	15-30seconds	Quick promos, product teasers	High visibility, fast consumption
YouTube Pre-roll Ad	6–15 seconds (non-skippable)15–60 seconds (skippable)	Brand recall, product highlight	Forced attention, increased brand awareness
LinkedIn video	30-90 seconds	B2B product intros, company culture videos	Professional credibility, business reach
Website Landing Page	60–90 seconds	Company overview, product demo	Boosts conversions, keeps bounce rate low
Email Marketing Video	30–60 seconds	Promo teaser, announcement	High click-through rate, personalized impact
Web commercial/ TV	30–60 seconds	Broad messaging, brand awareness	Mass reach, strong memorability
YouTube Organic Video	2–5 minutes	Tutorials, explainers, case studies	Educates viewers, builds trust

However, before setting the ideal length of marketing video, consider the platform, audience, and content type.

Why are Video Marketing Examples Important for Creating an Effective Campaign?

Video marketing examples are important for creating an effective campaign because they act as blueprints, creative catalysts, and strategic references for building audience-centric and result-driven campaigns. Below, we’ve highlighted some key benefits of video marketing:

1. Reveal What Works in Real Scenarios

Video marketing examples showcase proven marketing strategies that resonate with audiences. For example, a brand’s viral storytelling ad or an influencer-led testimonial video, marketers understand which styles, tones, and formats drive engagement, conversions, and shares.

2. Inspire Creative and Strategic Ideas

Video marketing examples spark creativity and provide actionable campaign ideas. For instance:

• Explainer videos can simplify complex products for SaaS startups.
• Behind-the-scenes videos build brand authenticity for fashion brands.
• Customer testimonial videos enhance trust for service-based businesses.
• Tutorial or how-to videos position brands as experts and educators.

3. Highlight Effective Storytelling Techniques

It demonstrates how to structure narratives for emotional impact, clarity, and persuasion. You get ideas, like time pacing, visual cues, call-to-action placements, and the integration of brand values seamlessly into the story.

4. Help in Benchmarking Performance

Marketing video examples allow you to compare your campaign goals, production quality, and distribution strategies with industry standards or competitors, ensuring your videos are superior in creativity and effectiveness.

5. Reduce Experimentation Time and Cost

Learning from examples helps avoid strategies that fail for others, saving time and budget. For instance, a brand might learn from another’s failure to use clear CTAs or their success in using humor to boost shares.

How Do You Use Video Marketing Examples to Craft Your Campaign?

To effectively use video marketing examples, you should analyze video goals, identify common elements, and adapt them to your brand and target audience. A breakdown of how to leverage video marketing examples:

• Identify target audience preferences: Analyzing a successful video campaign for different demographics and interests reveals what kind of content resonates with the target audience. 
• Analyze key elements: There are different video marketing elements, such as hook, storytelling, visuals, CTA, length, music, and sound. Go through the implementation of these key elements and apply to your product or brand promotion.
• Understand content formats: You get different video format ideas (short-form, long-form, live streaming, 360-degree), contexts, and their effectiveness. 
• Optimize content for engagement: Analyzing engagement metrics (shares, comments, watch time, etc.) helps you to create the best video content, visuals, music, pacing, and other elements to boost engagement rates. 
• Impact of CTAs: You get engaging CTA ideas (i.e., subscribe, like, share, visit, purchase, etc.) that impact brand visibility and attract desired viewer attention. 
• Improve ROI: Analyzing engagement metrics from successful video examples, you get insights like how video marketing efforts contribute to business goals, helping to calculate the ROI (return on investment). 

How Do Video Marketing Examples Help in Understanding Audience Engagement?

Video marketing examples are important to understand audience engagement because they demonstrate how different video formats, video content types, and engagement strategies resonate with specific target audiences and drive desired actions. 

• Demonstrate Emotional Connection

Videos that create emotional bonds (inspiration, humor, and empathy) with viewers often use authentic storytelling, making content more memorable and shareable. For example, Reebok’s “CreateMaster,” a short narrative video, highlights the passion and creativity of inner-city basketball players, emphasizing the importance of community and how youth create their own access to play and competition rather than just product promotion. This marketing video draws the young generation and urban audience, fostering deeper engagement..

• Strong and Effective Hooks 

Videos that capture attention within the first few seconds are considered Masterpieces. A compelling hook, such as a surprising fact, a question, or a striking visual, encourages viewers to the end and to share on different social media platforms. For example, Nike’s athlete mini-documentaries go beyond product promotion, showcasing the personal journeys, struggles, and triumphs of athletes, highlighting dedication, resilience, and the impact of the sports world.

• Illustrate Visual and Audio Impact

Apple’s product launch videos use cinematic visuals with sharp narration and minimal background music to build anticipation. By going through popular brands’ video marketing, you get an idea of how they convey messages, utilize music, and use visual storytelling hacks for product demonstrations, customer testimonials, live videos, and others. 

• Reflect Personalization and Targeting

Personalized video content increases engagement by making viewers feel recognized individually. For example, Cadbury’s custom gift videos or Spotify’s “Wrapped” highlight how personalized videos can build stronger brand connections, boost sales, and improve customer experiences. To create customer-centric videos, you should go through customer data and the business goal. 

• Reveal the Power of Call-to-Action (CTA)

Strategic CTAs engage viewers to visit, subscribe, or purchase, increasing measurable engagement. Skillshare’s video CTA brilliantly captures the essence of skill development and lifelong learning. Their Practice Makes Progress video showcases diverse individual creative and professional activities, learning through Skillshare courses. The CTA – “Explore Your Creativity, Start Learning Today” – emphasizes the platform’s vast array of courses and appeals to viewers’ desire for personal growth and creativity.

• Platform-Optimized Video Ideas

Video marketing examples help you acknowledge platform-optimized video ideas, demonstrating how different content formats, lengths, and styles perform on various social media channels. Short-form, attention-grabbing videos perform well on TikTok, whereas in-depth content is suited for YouTube. For example, Buzzfeed Tasty’s vertical recipe videos optimized for social media feeds gain millions of views.

How to Make People Watch Until The End Of Your Video?

You can make people watch a video until the end with eye-pleasing visuals, good-quality sound, and well-synced scenarios.

As the internet is accessible to everyone, an alternative video is always at their fingertips. Make sure to omit the following factors when you are publishing the videos to attract more potential. 

• Avoid videos that are low-quality, wrong format, missing sound, or mismatched scenes. 
• Do not publish videos that look unprofessional or amateurish.  
• Avoid banal videos that have no purpose or value. 
• Have professional video editing services for your videos if there are visuals, graphics, transitions, and illustrations lacking. 

Hiring professional freelance video editors is now easy, as you can find them online and get high-quality professional videos that align with your brand. 

Once you assign them your project, from footage planning for story development to using advanced techniques, they make your videos purposeful, powerful, and persuasive. 

What Platforms are Most Commonly Used For Video Marketing Campaigns?

The most commonly used platforms for video marketing campaigns are websites, social media, video streaming platforms, online bulletin boards, online course sites, influencer collaboration, and email.

• Business Website: Homepage hero sections or any other parts, About Us page. 
• Social media platforms: Facebook, Instagram, TikTok, Pinterest, etc. 
• Video streaming platforms: YouTube, Vimeo, Netflix, etc. 
• Online bulletin board: Yelp, Tripadvisor, Reddit, etc. 
• Online course sites: Udemy, Skillshare, Coursera, etc. 
• Collaborate with influencers and public figures. 
• Embed videos in emails. 

How Much Does a Marketing Video Cost in the USA?

The cost of a marketing video in the USA can range from $1,000 to $8,500 or more, depending on video editing complexity, video length, production type, professionalism, region, and post-production needs. Below, we’ve highlighted a general video marketing price range:

Cost Range	Client Type	Inclusions
Basic ($1,000-$3,000)	Startups	1-minute video, basic edition, no animation
Mid-range ($3,000-$10,000)	Small to medium businesses	HD filming, professional editing
High-end ($10,000+)	Established brands, large corporations, and complex ads	Drone footage, advanced editing, multi-day shoot, CGI, etc.

It’s ideal to define your video marketing goals and negotiate with video editors or video production companies. By doing so, you can avoid hidden costs and others.