8 Best Car Photo Editing Services That Dealers Use to Increase Sales

8 Best Car Photo Editing Services That Dealers Use to Increase Sales

If you look through a website with the intention of purchasing a car, what do you think you would see first? 

The car’s stunning appearance, without a doubt. 

In the commercial world, such as the automobile industry, photographs are the basic element for advertising cars. And photo editing is a necessity when it comes to making photographs provocative enough to drive the customers crazy. 

The purpose of this article is to inform readers about the benefits of photo editing and popular photo editing services that are mostly used in the automotive sector.

Let’s dive in.

Does Quality Photography Matter for Car Dealerships?

The process of buying products has undergone significant change over time. Previously, shoppers would physically inspect the cars in the stores and would go for test drives before making a choice. 

However, customers now prefer to look for cars online, such as on websites and social media platforms, and compare them with those from other dealers before visiting the stores physically in order to get a better idea of the market’s overall situation.  

In order to give customers the feeling of love at first sight when viewing the photos, it is crucial to use high-quality images along with other features that will make the photos unique and alluring compared to other dealers. Besides, high-quality car photographs-

  • build trust in the company or dealers
  • give the impression of greater quality
  • help bring in customers and increase sales
  • create a competitive advantage for the company

How Does Car Photo Editing Help the Automotive Industry? 

Brands, dealers, and photographers are a few of the various entities connected to the automotive industry. In order to thrive in this industry, they all, in some way, depend on photo editing.

Car Brands

Car brands are the fundamental elements of the automotive sector, and photo editing is related to their core. The perks of car photo editing for auto brands are listed below. 

Advertisement:  Stunning car photography serves as the sole medium for a car brand’s advertising and promotion when showcasing its lineup of vehicles. For that, they need to have flawless car photographs that are fascinating enough to persuade the customers to buy them. 

Besides, they must include their brand logo, showroom address, and other information in the advertisement. Photo editing is, therefore, a fundamental requirement for marketing purposes.

Building Brand Value: Each brand has a distinctive photographic aesthetic that sets them apart from the competition. Additionally, the unique and creative way you present your cars will help to build the value of your brand.

Hence, photo editing is essential for producing images that will help your brand stand out in order to develop your brand’s image and make it more well-known to customers. 

Boost Sales: The more appealing your car photos are, the more sales they will produce since the quality of the automotive photos has a big impact on sales. 

It is photo editing that transforms your ordinary car photos into extraordinary ones that inspire customers to buy them and ultimately increase your sales. 

Car Photographers 

Car photographers are a significant part of the automotive industry because they are adept at capturing a car from a variety of angles to produce the best results. 

However, having good photography skills alone won’t be enough to create publishable photos for marketing or promotion because unedited images usually have problems with color, reflection, background, etc., that needs to be fixed through editing. 

Car photographers heavily rely on photo editing in order to present their work, demonstrate the authenticity of their expertise, work with different brands, dealers, and magazines, and even develop their own websites.  

For this, photographers usually depend on car photo editing services, though some of them prefer to do the editing themselves.

Automotive Dealers 

Automotive dealers nowadays have their own websites to sell new or used cars. For this, they need to use high-quality photographs of the cars no matter what condition they are in. 

Therefore, there is no better option than using photo editing to make an advertisement and promote their website in order to become more well-known and draw more visitors in order to increase their sales.

What Types of Car Photo Editing Services Do Dealers Utilize?

Here are the top 8 car photo editing services that car dealers most frequently need: 

1. Image Background Removal

The background is one of the crucial elements that can make or break the impression of the photograph. But a car, being larger in size, makes it challenging to take pictures in a studio or in a setting with a picturesque backdrop all the time. 

An image background removal service can remove the unsuitable background and replace it with a simple white background, which is considered most suitable for an eCommerce site or with your desired background. To improve the appearance of the scene, you can also choose to replace the sky or blur the background. 

2. Color Correction

The color of the product is the first thing consumers notice in a photograph before making a purchase, and this is no different for cars. However, regardless of the lighting situation, it is challenging to capture the true color of a car with a camera. 

Therefore, to enhance the color of the car, color correction photo editing services are frequently used. Along with bringing out the natural color, it’s essential to make the image appear vibrant and eye-catching enough to leave viewers in awe. 

To achieve this, precise color mapping is used, and manual adjustments are made to the features that affect the color variation, including brightness, hue, contrast, and saturation. 

Besides, if you wish to demonstrate color variety but all the variants are not available to shoot, you can customize the color of the car to your preference. In this case, you don’t have to worry about it looking fake or edited because professional editors can make the car look original with some neat editing.

3. Drop Shadow & Reflection

When it comes to product photography, the use of shadow is vital to creating a realistic appearance. Oftentimes, due to changes in the background, it becomes necessary to add a natural shadow to the photo or adjust the size of the shadow. The shadow creation service is extensively used to complete all of this work.

Reflection is equally as significant as having a shadow. Since the body of a car is shiny and has numerous glass windows, it is obvious that it will have reflections. However, due to a lack of proper lighting or to make the car look more captivating, the addition of reflections is demanded by the dealers.

4. Template Adding

Sometimes it is necessary to display banners, posters, brand logos, showroom names, or other information on car photographs for marketing or advertisement purposes, which is impossible to achieve in a raw photograph. 

In this situation, customers choose a template-adding service, where they give the service providers their desired templates or information that they want to include. Later, the editors then attach them to the photographs in a suitable or expert manner so as to effectively attract the customers’ attention.

5. Number Plate Edit

Since there are ways to discover personal information, such as your name, address, or phone number, the number plate is very sensitive information that shouldn’t be displayed in photographs.

For this reason, the huge demand from clients to add any text to the number plate, or remove or blur the number plate to keep the information private, makes it a popular car image editing service.

6. Car Photo Retouching

For marketing purposes, a flawless photo of the car is essential. However, a raw photograph doesn’t always turn out perfectly. 

As photographers need to shoot the car from different angles and distances, often unnecessary reflections and shadows fall on the car, which affects the overall impression of the car. 

Besides, the car may have scratches, spots, or dust particles, which, if visible, can have a negative impact on the impression of the car in the photograph. Therefore, photo retouching is the most commonly used automotive photo editing service to eliminate all these flaws.

7. Auto Parts Photo Editing

Customers often prefer to see close-up images of specific car components, such as the seats, gap between the seats, steering wheel, door handles, gear stick, clutch, gas & brake pedals, engine, mirror, tires, and so forth. 

Thus, auto parts photo editing services are frequently used to enhance the appeal of the auto parts to potential buyers by removing background distractions, glare, stains, or grains, adjusting the colors, and so on.

8. 360 Degree Car Photo Editing

360 Degree Car Photo Editing

Customers prefer to purchase luxury items like cars from showrooms where they can physically inspect them from all angles. However, people are more interested in online shopping these days, and purchasing a car is no exception.

In order to simulate the experience of seeing a product in-store, 360-degree photography are in great demand in the case of online marketing. 

The 360-degree car photo editing service gives you the option to change the background, blur the background, and create a virtual turntable photo to give a better view of the interior and exterior of a car in greater detail by combining multiple photographs taken from different perspectives. 

Where to Outsource Car Photo Editing Services?

Since a car is a shiny object, extra care must be taken when editing photos to remove or add backgrounds, reflections, shadows, etc. To produce the best work possible with a professional touch, choosing to outsource is a necessity.  

While there are numerous AI-based websites that enable photo editing with a single click, you might wonder whether it’s necessary to use a photo editing service. 

To let you know, those AI-based services can’t guarantee the precise outcome that you can get from a professional, which could eventually make your photos look unprofessional. 

Among the numerous service providers out there, Clipping Path Studio is one of the best photo editing company without a doubt because of its long-term experience, top-notch photoshop service, and reasonable price. 

Here are some of the best features that you might need to consider- 

Bulk amount: It’s quite challenging to maintain the quality of the photographs if the order comes in large quantities.  Since we are specialists in dealing with large quantities, we don’t find it difficult. Nevertheless, no matter how big your order is, maintaining quality is our top priority.

Product quality: We are aware of how important it is to preserve the quality of photographs for the eCommerce industry. Therefore, since we don’t skimp on product quality, we assure you the best quality from our end. 

150+ certified professionals: When it comes to editing product photographs for marketing purposes, it is essential to have the work done by a professional. Because a professional editor knows how to make the photographs attractive enough to lure customers. 

Our expert team consists of more than 150 certified professionals who are committed to giving you the best results possible because doing so will boost your sales and demonstrate the value of our service.

Quick turnaround: Maintaining quality with faster delivery is not everyone’s cup of tea.  Our company values your time. That’s why our highly motivated team of professionals works around the clock to ensure that your product is delivered on time and at a 63% faster rate

Our turnaround time for urgent orders can be anywhere between 6 and 24 hours. Yes! We indeed are that swift with our work.

Final Thoughts

When viewing products online, people are primarily focused on the visual appeal of the product. So, luxurious items like cars should definitely use automobile image editing to make the photographs of the cars more stunning and bring in more customers. And for that, seeking professional assistance would be a wise move.

We sincerely hope that our article was useful enough to give you all the information you might need for your automotive photography or business to flourish.

Amazon Photo Editing – Utilize & Drive More Sales

Amazon Photo Editing – Utilize & Drive More Sales

9.7 million sellers are on Amazon, and 1.9 million of them are active. Every day new sellers are joining, and the number will increase. 

High-quality photos are a must factor if you want to be an Amazon seller. For this, the easiest, fastest, and the most available solution is to have Amazon photo editing for product images. 

In this article, I’ll describe why you should hire a professional editor, the best 8 photo editing techniques that brings conversion, where you can find a reliable photo editor also what you should consider while hiring one. 

Want to know details about it? Stick with me. 

What is Amazon Photo Editing? 

It is called Amazon photo editing when product photos go through extensive photoshop work to fulfill Amazon product image requirements

As an e-commerce seller, you are already aware that every platform has its image-specific sets of rules to follow. However, it’s not always possible to hire the best Amazon product photography service or have a picture-perfect product photoshoot every time. 

Hence, the easiest solution is e-commerce image editing. Many people can edit the images by themselves. However, it’s safe to hire a professional Amazon photo editor

Why Should You Hire Amazon Photo Editor Online? 

Amazon Photo Editor Online

Statistics say Amazon has 300 million customers worldwide, and 95 million of them are Amazon Prime members. Amazon daily ships 16 million packages. 

The competition on Amazon is much higher than you imagine. To get online shoppers’ attention, you have to be completely prepared. 

The first step is to prepare your product images. They are the first ones to reveal your identity to the world. 

Do you want to keep up with people’s expectations as well as vie for the top? Are you doing the same thing your competitors are doing? 

While dealing in a commercial platform like Amazon, your images have to be of the best in look, quality, and appeal. Professionally edited images can do that in one go. 

Whether it’s for Amazon listing, Amazon prime, or any other ecommerce platform, you must pay heed to photography post-production for your product photos. 

Here’re some facts about why you should hire professional product photo editing for your amazon photos. 

  • It’s an Open Door to Industry-expert Photo Editors. 

Once, people thought that getting ecommerce image editing cost the earth. But due to the internet, we now know that it’s affordable and widely available. Moreover, instead of hiring a single expert for editing your product photos, you can hire a whole team with half of the cost. 

Such experts know the drill and create images that stimulate people’s senses and emotions as a result. And most importantly, these editors work for all types of companies; small to large, online stores to enterprise, booming businesses to the established store. So, no matter what type of business you have, you can get them to work for you. 

  • Amazon Photo Edit is a Risk-free Solution. 

When you hire professionals to do the job, you can keep the worries at bay. Once you give them the project details, they will do the job accordingly. Being completely aware of how amazon photos need to be done, they nail the task without any issues. 

They are safe to work with. Once they have finalized your project, they will send you the edited files through distinctive photo sharing ways, so there won’t be any receiver between your editor and you. It’ll stay secure & safe. 

  • Outsourcing this Service Saves Time & Cost. 

Online business is visual-based. For creating an Amazon product listing, you must have to have quality product images unless you want to fall behind. As an ecommerce seller, you will need high-quality images from time to time; sometimes, the requirement will be urgent and pretty high. 

Outsource photo editing for ecommerce is the fastest solution for such a situation. Experienced professionals offer Amazon photo editing. From them, you get stunning visuals for your products, and more importantly, they are affordable to hire, fast & responsive to offer solutions, and more efficient than an in-house post-production team. 

  • Product Photo Editing is Easy & Fast. 

Products differ in shape. And every product doesn’t get edited the same way. What works for clothing photography won’t work for shoe photography. That’s why editing time varies from product to product. 

Professional editors can handle a bulk amount of complicated product photos at a time. They get the job done fast with complete perfection. As your time is valuable, they help you save time. As a result, you get ample time to focus on your skill or grow your business. 

  • Get High-end Edited Photos that Convert Sales. 

Did you notice that top brands continuously post high-quality product photos for their ecommerce platform? Aside from that, if you look at their websites, it’s obvious that they pay high priority to their product images. They ensure that the viewers can get a clear and direct look at the product as they do in a physical store. 

Online shoppers communicate more with high-quality images, as such images contribute to fulfilling their demand for checking the product. Photo editing helps them get high-quality product photos for amazon that draw attention more than average, get conversion rate & sales increased. 

  • Professional Editors Ensure Continuity & Consistency.  

While dealing in a professional platform like Amazon, it’s a given that you have the same design, logo, vibe, and charm. More importantly, your product images are targeting the same clients as your competitors do. By having consistent photos, you can make sure you are on the right track in ecommerce. 

When you hire a professionalized Amazon photo editor, you get the job done with perfection. Professionals are capable enough to switch flexibility according to clients’ specific demands. They can retain the consistency of your brand and complete the job as you need it, even if they handle several clients at a time. 

Top 8  Amazon Photo Editing Techniques to Use for Product Images 

Every seller needs these 6 types of product images for Amazon– 

  1. Main/ Hero Image- The first product photo anyone sees. 
  2. Additional Images- Shows different angles, colors, etc. 
  3. Infographic Images- Elaborate on how to use the product. 
  4. Instructive Images- Userguide, instruction manual, warranty, etc. 
  5. Lifestyle Images- Shows how it looks while used in real life. 
  6. Comparison Chart- Describes why it’s better and how it helps. 

DIY photo editing isn’t a wise option as not all sellers know photoshoot works. Also, e-commerce editing is complicated. If you submit average/amateurish images to Amazon, your product listing may never show up, or you might never get the expected number of online visitors. 

Hence, it is wise to let professionals handle it by outsourcing photo editing for ecommerce. Such services include a wide range of photoshop works. You may not need all those, but following some distinctive ones can make the product images rise above the rest. 

Below here, I have listed the top 8 Amazon photo editing techniques that are viable. 

1. Cropping And Resizing 

Amazon Photo Editing - Utilize & Drive More Sales

Amazon allows an image size of 1280 pixels on the longest side. If that’s not followed, the images either will be shown in poor quality, or due to the incompleteness of images, the listing may not be shown. 

Nowadays, commercial photographers deliver large-sized raw files. Such files won’t be ready for publishing on ecommerce sites. So, you need resizing images without losing quality to fulfill your purpose. As you know, the correct image size accentuates the product. 

2. Background Removal 

Background Removal 

The 2nd factor that needs special attention is the product background. Amazon stated white background for product hero images. So, having another color background isn’t’ professional’ by any means. Except for the main image of your product, the rule isn’t as strict for additional lifestyle or infographic images. 

If your product images have been shot in different color product photography backdrops, you need to get the image background removed and replaced with the white one. And to be on the safe side, it’s always wise to hire the best photo editor for amazon

3. Shadow Creation

Shadow Creation

Shadow is one-of-a-kind work for commercials. The work is intense, the sight is subtle, but the impact is immense. By adding a product-relevant drop shadow, you can make your potential buyers believe your product within seconds! 

Realistic products do have a shadow. It helps bring out the natural look and vibe of products. If your photo shoot doesn’t include any, it may appear cartoon/fake online. Hence, you need to create a cast shadow artificially with available photography editing software

4. Color Correction and Color Grading 

Color Correction and Color Grading 

One of the must-have photo editing techniques. Many products don’t show up in the original color after the shot is taken. Or, when the images have been put to use on amazon, the color doesn’t appear right. What went wrong for that to happen? 

When you use the Amazon product photo editor, they know exactly how to make color correction so that you don’t face any trouble after uploading images. They bring out the accurate color, color variations, and product features as well. 

5. Product Photo Retouching 

Product Photo Retouching 

In an online based shopping system, buyers’ can’t touch the product. Product images are the only thing they rely on. So, you have to make your product shinier, and product photo retouching is the best way. It includes a wide range of services altogether. 

There are different types of retouching; if your product involves a human model, that image retouching will be different from the single product images. A slight touch of retouching can make or break a sale in ecommerce. Professional retouching can make the product appearance realistic and thus help reach close to the buyers. 

6. Flat Lay /Hanging Product Photo Editing  

Flat Lay Hanging Product Photo Editing  

A flat lay shot is simply to lay the product on a tabletop or on a horizontal place and then take a shot. Though any product can be shot in this way, some issues may occur later. For example, the product isn’t well lit all over, or the size or the color isn’t coming out correctly. 

In this case, photo editing for Amazon can assist you by eliminating all flaws. If the product is something tiny like jewelry, it will get shinier; if it’s something like clothing, the product will get the crease deleted and dirt removed. In short, you will get what you need for your product. 

7. Invisible Ghost Mannequin Effect

 Invisible Ghost Mannequin

This is a powerful Photoshop technique. But the technique is specifically required for apparel products. With the ghost mannequin, a hollow effect is created for clothes. So that the attires will appear as if someone is wearing them, but the body/shape will remain invisible. 

Hiring a professional model costs a lot, and a mannequin’s body doesn’t match an average person’s body. For these reasons, the invisible mannequin has gained popularity as a cost-effective and fast photo editing solution. It allows viewers to see the product in detail, like the texture, shape, etc. 

8. 360 Product Photo Editing

360-degree photo editing is a diversified way of showing products. It alone does the job of several images. It saves time for potential buyers from scrolling. Study shows that by adding to the product detail page, 360-degree photography increases conversion rates by 22%. 

Surprisingly, this technique goes well with every product. Expert photo editors merge a couple of shots in photoshop, and there you have it- the 360 degree product photography image ready to call for attention.  

Where Do You Get Photo Editing Service for Amazon?

If you are looking for ecommerce image editing services for Amazon, We, Clipping Path Studio (CPS), are your finest option. 

Who Are We? 

CPS is an industry-leading photography post-production service provider. We have been offering services to professional photographers, e-commerce sellers, online store owners, studio directors, and many other professionals for many years. 

What’s Our Strength? 

Our working methods, ethics, and policy are the reasons that set us apart from the traditional agencies providing similar services. Because we 

  • Have been working for more than 10 years in this industry 
  • Are backed up by a team of 150+ dedicated experts 
  • Provide fast, timely, risk-free service 24/7 worldwide 
  • Ensure complete data protection for your project
  • Have transparent & competitive pricing 
  • Offer an attractive discount for bulk orders 
  • Ensure 100% client satisfaction  
  • Free Trial / Sample Work Before Order 

What Does Our Photo Editing for Amazon Include? 

We thoroughly follow Amazon’s requirements to ensure your product listing is the best one. That’s why our Amazon product photo editing package includes-  

  • Product Main Image Retouching 
  • Additional Images Retouching 
  • Infographics Images Designing 
  • Lifestyle Images Designing 
  • Add Objects/ Text/ Logo/Badge 
  • Product Photo Shadow creation 
  • Product Photo Color Correction 
  • Product Photo Cropping & Resizing 
  • Product Image Background Removal 

Want to check us out firsthand? Click ‘Free Trial’ and see the results within 1 hour. 

5 Factors to Consider Before Hiring an Amazon Photo Editor 

5 Factors to Consider

A commercial photo editor can be a person or an agency. Every one of them and their working style is different from each other. So, before you create your Amazon product listing, make sure your photo editor excels in these 5 factors. 

  1. Vast Expertise and Years of Experience 

These should be your first concern when you are out there online, searching for Amazon product photo editors. If they are serving for a long time, they have all the tricks stored up their sleeves. Thus they know what kind of editing should be applicable for a certain product. 

To know their style & quality of work, you better check for their portfolio/ sample works. Many editors offer a free trial option for potential clients to check firsthand. Take complete advantage of that. 

  1. Strict Adherence to Amazon’s Policies 

Commercial photo editors work in numerous sectors. Ecommerce photo editors are one of them. Ensure that your chosen editors are from ecommerce. As long as their working experience belongs to ecommerce, you can be assured that they are well-versed in every rule and regulation of ecommerce platforms. 

As they understand Amazon’s image requirement for main image, infographic image or other images. Prioritizing the image purpose and targeted viewers, they will work accordingly. 

  1. Virtual Support and Assistance From the Professionals 

How will your photo editor support you during an emergency? You must check if your Amazon listing photo editor will do that. Some online editors provide full-fledged photo editing solutions virtually.  

Clients send their requirements, and professionals finalize the job without any problem. So, when those clients receive the results, it’s flawless, perfect, and ready to use web platforms. For a busy ecommerce seller, finding such an editor is like a friend in need. 

  1. Affordable Price and Quick Turnaround Time 

Here’s the real deal, you have to think about your time and cost as well. Does their service cost a pretty penny from your pocket, or is it affordable for you to hire them from onward? Along with that, you’ll need to know how fast they will provide you the service if they can support you in urgent moments. 

Need to mention that, depending on urgent submission, companies may charge differently. Hence, also check if that change is bearable for you or not? You will find some product photo editing online that offers a bulk discount no matter how complex the project is.  

5. Complete Guarantee of Data Protection 

Last but not least, nobody wants their intellectual property to get damaged, stolen, or used without credit. And for ecommerce, everyone wants to show the best. To do that, there remains the chance of dishonesty. This mostly happens when the images are shared without privacy, knowledge, and confirmation. 

You need to check out with your editor about this security. If necessary, you might want to sign an agreement. Hence, they need to be able to comply with your requirements and completely support you. 

FAQs on Amazon Product Photo Editing 

Q: What does the Amazon photo editing process include? 

A: Under our ecommerce product photo editing, you will get images of 

  • High resolution 
  • White background for the hero image 
  • Adding appropriate shadow 
  • Removal of dust and distractions 
  • Product-related necessary adjustments etc. 

Q: Does Amazon require photo editing services? 

A: Amazon doesn’t specify that it requires edited images. However, to ensure Amazon’s requirement is fulfilled, it’s best for a seller to have a photo editing service. 

Q: How much does it cost to edit an Amazon product photo?

A: At Clipping Path Studio, our pricing starts from $ 0.23. However, you can check our pricing to know the exact cost of your product images. Also, you’ll get a bulk DISCOUNT from us. 

Q: Do you do custom image editing?

A: Yes, we do. Every ecommerce seller has distinctive specifications and working style, and we can keep up with those requirements. 

Q: What image file types do you take? 

A: We take almost every type of file, including JPG, JPEG, PNG, BMP, PSD, or TIFF. 

Q: How will my photos be delivered? 

A: We have different options available, so whatever ways you are comfortable, we can share files that way. However, generally, after the editing is done, we will share the link of the uploading platform (Google Drive, Dropbox, or WeTransfer) with granted access. Then, it’ll be available for you to download anytime, anywhere. 

Q: Do you optimize photos for Amazon?

A: Yes, upon request, we optimize photos for Amazon. Even though the images are of high resolution and quality, they will be compatible with the website; they are fast to load and show in front of the viewers. 

Q: Does this service protect my intellectual property?

A:  Absolutely. We don’t share our clients’ data with anyone. We guarantee complete confidentiality of your assigned project to us. 

Conclusion 

So, that’s all. Hope you have understood why sellers look for Amazon photo editing services and what your strategy is from here onwards. 

Your photo editing partner should be compatible with you and a pro in this industry so that they can fulfill your requirement whenever you need them for any project. 

We can be your partner in need of post-production photography. Feel free to Contact Us for any queries or requirements. We’ll be glad to reply.  

The 9 Best Apparel Photo Editing Services That Fashion Brands Use 

The 9 Best Apparel Photo Editing Services That Fashion Brands Use 

Digitalization in photography is widespread across the eCommerce industry. When it comes to highlighting the fashion sector, apart from fashion accessories, apparel photo stands first. Online sites or printed magazines place visually appealing apparel photos. So, apparel brands promote their products to consumers in the greatest possible way, not just capture them.

If you want to set up a clothing business or online apparel store or to sell in the traditional marketplace or fashion houses, you must use apparel photo editing service or hire image editing professionals to edit apparel photos. It will ensure that your apparel images are lucrative.

In this article, you’ll walk through why clothing brands use apparel photo editing services and the services they prefer. Even you will receive support from us to help you out of this dilemma.

Does Quality Photo Matters for Fashion Brands?

Does Quality Photo Matters for Fashion Brands

According to a Forbes survey, over 75% of potential buyers prefer high-quality product photos for deciding.

If you want to convert sales for your online stores, you must have desirable apparel photographs, whether graphical or photoshoots.

But, does only a photo impact on conversion rate? No. International business doesn’t rely only on photo shoots.
To grab the audience’s attention, they pay heed to image enhancement. It includes a lot of work like photo editing and retouching, image cropping, image resizing, image masking, white background, clipping path, color enhancements, etc.

You must improve the accuracy of the product images. You can do it with software like Adobe Photoshop or Adobe Lightroom. This will eliminate the flaws of apparel photos, make them clear and engage the customers.

Selling products is a prime focus for every business. There are many firms in the ecommerce sector; therefore, competition is fierce. To remain steady in this competitive environment, you must beautify quality apparel photographs that may boost your sales in the best possible way.

When it comes to selling apparel online, there are several obstacles to overcome, such as feel and design. Marketers may overcome this roadblock by increasing consumer trust in their products. A high-quality apparel image can boost shopper confidence and encourage them to convert at a higher rate.

How High-end Photo Editing Helps the Fashion Industry?

In the fashion industry, high-end apparel photo editing is always a matter of concern. If not the product won’t shine, it would appear like regular apparel, which will not appeal to a consumer.

However, apparel is an essential daily need. Some clothes are related to sentiment (i.e. wedding or party dresses). It’s not simple to capture that sentiment online. We can all name our favorite fashion retailers or those with excellent websites.

Images of renowned magazines or websites are obvious to differentiate! They have a significant style in shooting and editing.

Professional fashion photo retouching services help you strengthen product’s popularity and your brand identity.
Some folks who adopt apparel photo editing services in their fashion business are as follows-

Apparel Product Photographers

You are wholeheartedly convinced that clothing is the whole of the fashion world. To increase engagement, the apparel image must be appealing. Clearly, photographers play an important part in this industry.

Professional photographers create atmosphere, sentiments, and ideas about the clothing product by retouching a model or ghost mannequin, black and white effects, and more.

Fashion Brands 

Fashion brands rely on photoshoots to promote their products in the best possible light.

They clearly conducted a lot of photoshoots. However, photoshoots alone will not bring your product to life; they must bring out a strong interaction.

In that case, apparel photo editing services are important for photo enhancement. You get quality product images or manipulate an overlay backdrop or enhance the brightness. Actually, everything they want in terms of apparel photo editing services so that they maintain a long-term viewer connection.

Some well-known fashion brands cannot help but highlight them, these are- Nike, Louis Vuitton, Gucci, Zara, Chanel, Adidas, H&M and more are on our list.

Retailers 

Retailing the apparel products on online platforms or traditional market product images can have an influential effect on it. Product images should encourage the consumers to grab the products.

Most female consumers tend to search for clothing products on ecommerce platforms. So they are always influenced by the appearance of the dresses. So, apparel retailers prioritize attracting their consumers.

Apparel image editing services can assist you here. Generally, a photo editing company has an experienced team of image editing professionals for offering these services efficiently.

Fashion Magazines 

Digital products or model photos are always trendy in fashion magazines. Here you can find the latest updates about fashion, and its visualization is so great to admire. Every Page has a place for product advertising.

So you can clearly understand that consumers are engaged through their adorned visual products. Obviously, these luxury magazines also need clothing photo editing services.

ECommerce Platform

The ecommerce platform depended heavily on the most beautifully displayed product pictures. Because this is the big attraction of building a business and being reliable to consumers.

These product photos and descriptions might excite the consumer’s interest. You already know that this platform must be graphically powerful; otherwise, it will never keep its place and will never go where it wants to go.

Every ecommerce site like Amazon, Big Commerce, Shopify, Alibaba, Walmart hires picture editors or hires editing services to ensure that their products seem visually appealing enough for buyers to purchase them without hesitation.

What Types of Photo Editing Services Does Clothing Industry Use?

Clothing product is a big part of the fashion industry. To keep the charm of fashion, the clothing industry uses a wide range of apparel image editing services.

1. Background Removal 

Background removal is one of the most important services. In this process, The background of the apparel photos is eliminated by using software like Adobe photoshop.

If the clothing photograph needs to be shown as appealing and so careful about the image’s context.  Pay attention to the details in the photos when you change the color, add a new filter, or entirely erase the background. 

The 9 Best Apparel Photo Editing Services That Fashion Brands Use 

Like Nike, an ecommerce image editing photo is always on a white backdrop and has been clipped from a real photo. You know why a buyer clearly detaches the product feature before purchasing it. 

When you look at the photo, you will see that it has a transparent background. This clipped image appears clear and appealing to purchasers. Image background removal service shines out the apparel. 

2. Shadow Creation 

One of the most key things of editing services is shadow creation. After clipping the background, the product images may appear fake; thus, apply some shadow to make them look better and more realistic.

After background removal, the clothing photo seems floating, so it can create trust issues for buyers if it goes available. So you may in-depth and create a shadow to look real even if untouchable to the buyers.  So shadow creation in clothing photography makes the product genuine for buyers.

Fashion photo editors are well acknowledged for how the apparel makes it real. 

If you look at and see this clipped photoshop image, it looks floating in the air and so unreal. 

The 9 Best Apparel Photo Editing Services That Fashion Brands Use 

But you can see an image here of Adidas products,  with some casts the shadow on transparent background that makes the picture so real and enticing to the eyes.

3. Photo Color Correction 

Photo color Correction is a key in fashion photography. This color grading software, such as Adobe Photoshop or Adobe Lightroom, involves boosting and apparel image’s color, saturation, and contrast. 

For a thorough approach in the fashion sector, both the shooting and editing stages are mandatory. So, mastering how colors show up on digital devices is essential for creating convincing visuals.

Even a little inaccuracy may cause color difficulties when viewed from various displays. Buyers may be disappointed. This is especially common in the fashion industry, and it might be devastating. If what shoppers see online and in shops differs from what they expected.

photo color correction

When you look at the product photographs of Hermes Jacket, it may contrast with colors and add some overlay backdrop to captivate your eyes.

Learn, How to Color Correction in Photoshop

4. Photo Color Variants 

Photo color variants are mostly used for apparel products that may blend several color variants onto a single product. Color variations are essential in fashion photography to develop a fresh aesthetic appearance and produce feelings on the products.

 It enables you to display your apparel in several variations and shades. Another major factor to consider is that a product may come in a variety of colors. However, the cost of the photograph may increase if every color product is shot by a photographer. So, Colored pictures must develop visual effects so that customers may have a pleasant shopping experience.

If you take a look at this  Lululemon apparel photograph, here you can see the different colors in a product variant added some shadows, tones, and a white balance for setting on this image. So you can see how this color variation editing service works on clothing color shifting, face retouching, hair color correction, and applying some face makeup to produce an aesthetic vibe.

5. Photo Color Matching 

Photo color matching or recolor services are the most demanded service in the apparel industry.  

Clothing photographed pictures with an accurate color increases the trust of customers and reduces the returns of the products. It is the method of gathering the color shades on your screens to adjust the color in reality.

Photo Color Matching 

When you look at the H & M cropped top, here so well-contrasted that color matches with its background. It can look so enticing to the eyes of buyers.

6. Clothing Photo Retouching 

Clothing Photo retouching is an influential editing service. You can make your product images shiny with the correct light amount and balance. This service will lighten or darken the image as required to bring out the details for exceptional touch.  

Clothing Photo Retouching 

Without having the correct light amount and balance or any shrinkage, the products’ photos look pale and unattractive. But, You can count this  Adidas apparel image into a shiny new look. 

However, we can see the sweatshirt’s subtle shrinking here, enhancing its color and making it appear so convincing.  This might attract the buyers and grow your sales up to par.

7. Ghost Mannequin Effect 

Ghost mannequin effect adds a dimensional effect and exposes a product’s feature.This effect is also referred to as the “invisible mannequin,” “3D mannequin,” or “hollow man.” It is a standardized post-production method for apparel product photography that tackles the showcasing dilemma. 

It lets you shoot a product on a model or mannequin and then combine the shots in post-production services to eliminate the model or mannequin. Lastly, you can see a life-like picture that grabs the attention of your products.

Ghost Mannequin Effect 

This Zara Jumpsuit has been clipped from a real photo and embellished with a shadow and ghost mannequin effect to make the product more realistic.

8. Flat Lay Clothing Photo Editing 

The most trendy product photoshoot is Flat lay. You know what, on Instagram 8.9 million photos under the hashtags of Flat lay. Even several ecommerce websites and marketplaces have decided to choose the way to showcase their products.

But, most work is done by post-production services like smoothening the sideways after removing background, masking the products, using different shades of color palette, and adding some shadow. These trendy photoshoots make your product more engaging and attract buyers to purchase.

Flat Lay Photo Editing

 H&M flat lay cropped top shots are so enticing to look at. The photo editor fixed the shrinking portion of the clothing and contrasted the white balance.

9. 360 Clothing Photo Editing 

360 Degree Apparel Photography is the best alternative to touching the apparel in your hand and turning it sideways. These clothing product photos are made up of a line of multiple two-dimensional shots taken from different perspectives.

360 degree product photo editing

All of the angled photographs combine to form a 360-degree product image, allowing shoppers to spin the objects to see the whole thing in the shot. This clothing photography platform for websites, blogs, online merchants, and e-commerce businesses is accessible. 

Where to Outsource Apparel Photo Editing Services?

apparel photo editing

Outsourcing allows you to ease your task more precisely and perfectly. In the fashion sector, you need a bulk amount of retouched product photos so that an ecommerce shop holder or famous magazines or photographers can be able to manage this task single-handedly with appropriate effects.  

 If you take the clothing photography editing services, it might speed up your work, and you fulfill your core goals in a minimum time. Clipping Path Studio will give you an opportunity to get all your post production services at an affordable rate. There are more things to be considered on our services. You can check it out.

Bulk amount: Bulk amounts of product editing services can be tougher to hold the quality of images. If you have a lot of product editing assignments to complete, you may send us a demo and the specifications of your project. So that we may do it ourselves and maintain high quality on those photographs.

Product quality: Product quality is crucial for any eCommerce or fashion brand. You need not think once if you’ve assigned us to accomplish the tasks.

So we are completely aware of how a large number of items are retouched and edited so precisely and flawlessly. We guarantee the product’s quality and communicate so well that there are hard-to-find issues.

150+ certified designer: A qualified graphic designer is knowledgeable of the existing markets. He or she can do and study more than any other business employee about which design would draw more clients. 

Our 150+ certified graphic designers are trained and have extensive expertise. They are knowledgeable about all aspects of editing services and will give your product images exactly as you want.

Competitive charge:: The charges are the primary concern of every ecommerce business owner in this photo editing service. Because we require a large number of modified product photos.

If you look at several picture editing websites, you will see that the prices are rather costly because it distinguishes between two categories in bulk amounts and per image. As a result, our charges are rather minimal, which might ease your charging anxiety.

Urgent delivery: Apparel products must be edited carefully since any color variety, or side of the product clipped incorrectly looks terrible. So this type of competitive work in a hurry is highly difficult but not impossible to do.

If you need urgent clothing product photographs at a competitive cost, you may contact us here to have the edited photos within 24 hours.

Get Apparel Photo Editing Service Within Budget & Time

The 9 Best Apparel Photo Editing Services That Fashion Brands Use 

This studio’s workforce is so dedicated and you cannot help praising their work for sure. If you want our service check it out on our service page.

Final Thought

From top to bottom, you’ve learned a great deal about the real importance of photo editing services that may improve the quality of your ecommerce products. This streamlined garment editing service assists you in growing your business to the next level. 

When you use our service, you will undoubtedly get the finest results that can increase your revenue. Because we analyze your company’s goal first and then provide you with high-end product photographs that can leave a lasting impression on your customers’ minds.

The 12 Best Product Photographers For Hire in New York

The 12 Best Product Photographers For Hire in New York

New York City is one of the beautiful places in the world for business owners and entrepreneurs to thrive effortlessly. But sometimes, it can be a struggle to pass your message across to your target audience.

However, with the help of the best product photographers for hire in New York, you’ll easily tell your story in a way that captures and sustains the attention of your target audience. Ready to take your business to the next level and get all the attention you need for your business to survive? Here are some of the best product photographers in NY.

Best Product Photographer For Hire in New York

New York is the home of all types of professionals. So, if you are at a loss as to who to hire for your product photoshoot? Don’t worry; we got your back, here’s a shortlist for you.

1. The Line Studios

The Line Studio

This photography studio is one product-centric studio that’s more passionate about giving you excellent product shots that are customized to meet your business needs. Photographers from here are one of the numerous still life photographers New York has produced.

Product Photo Editing Service With an Affordable Price.

Get a Quote

Photos by the photographers here are usually characterized by minimalism, with the presence of still-life elements incorporated in them to bring your products to life in a unique fashion.

They never fail to depict, in some way, the personality of the audience that the product they shoot was designed for, and that’s a plus for your brand- they make it easy for your target audience to see how your product fills a void in their lives, prompting them to patronize you.

Reasons To Hire

√ Deploys minimalism to tell your product story

√ Adds personality to your product via their pictures and editing

√ Clear, high-quality images with still life elements

2. Squareshot

Squreshot

Squareshot’s photographers produce clean, clear images that portray products very attractively. While their focus is on the products, they take every shot at the right angle that stirs a craving for the product in your target audience.

They deploy plain backgrounds with subtle colors that highlight the images. They also deploy the shadow effect in some products to make them look real. Tell them what you want to shoot and your preferred angled shots, ship the products to them, and they’ll send you the pictures they shoot for approval.

Reasons To Hire

√ Top-notch customer service.

√ Helps capture the essence of the product they shoot.

√ Helps achieve a consistent look and feel of your products.

3. NYC Photographers

NYC Photographers

NYC photographers are more than just product photographers. They do a wide range of photography and eye for great pictures. Their ecommerce product photography has a very flexible style that blends into the type of product you want to photograph.

They take food photography not just from the top but from different angles that blur out certain elements to add life to the image. For electronics, they use a minimalist style that places the focus on the product itself.

They also deploy models but majorly for projects related to beauty brands. Of course, they interchange between bold colors and white and black or monotone colors.

You May Also Like: Best Product Photographers in Los Angeles

Reasons To Hire

√ Have a flexible photography style

√ Actively seek out the style that works for your brand

√ Assist giving your brand a unique representation

√ Ensures quick delivery time

4. Image Works NYC

Image Works NYC

Color patterns, details, beautiful flat lays, lined-up patterns, etc. Image works have it all. When it comes to product photography, the photographers effortlessly switch between showcasing the different color variants of your products to focusing on a single outfit in a picture with the details well pronounced.

Sometimes, they use the transparent filter for emphasis on the product. They also effortlessly switch between tabletop photography to give your products a locale, etc.

Reasons to Hire

√ Deploys bold color

√ Clear, still images

5. Industrial Color

Industrial Color

The first thing to love about this brand is that the photographers here go all out to deliver the best product pictures that suit your brand. They offer full-on photography production and post-production with a complete set of equipment.

It includes a variety of product photography concepts ranging from 360-degree product spins, flat lays and still life, Tabletop photography, and on-model photography.

Their pictures always show excellent detailing and creative concepts invested in them. Sometimes they make the pictures look fantastical, like something out of an Alice in wonderland or a mythical movie.

Reasons to Hire

√ Delivers concept-driven product images that fit your brand

√ Deploy several product photography styles that range from 360-degree spins to still life and flat lays, etc.

√ Offer video productions for your products.

√ Creative use of lightning.

6. Mark Delong

Mark Delong

Mark Delong is a pretty big deal, and we’d describe his photography as luxury at its best.

Since he shoots product photography like it’s for a commercial or advertising, every product photography has a luxurious concept coupled with human elements that are strategically placed to give your target audience ideas on how to incorporate your product into their daily lifestyle.

A dynamic team is supporting him to make your product look sleek and fancy and the most wanted.

Reasons to Hire

√ Services include pre-production, production, and post-production

√ Handle your project from start to finish, so you don’t have to worry or stress

√ Photos are commercial or advertisement-worthy with amazing concepts

7. Waltzer

Waltzer

Waltzer is another still life New York photographer who takes pictures out of the ordinary. You’ll watch your pictures go from tabletop to screen pop. And it’s all thanks to its members’ graphics designing and retouching skills.

Frankly, they do beyond simply clicking the camera and taking a picture. They deploy concepts, colors, shadow, and darkness with a hint of life to show elements of mystery in their product photography. Trust me when I say they bring your products to life with their lenses and skills.

Reasons to Hire

√ A one-stop-shop for product photography, retouching, and graphics designing

√ Brand and product representing concept photoshoot

√ Deploy image manipulation in post-production where necessary

8. Result Imagery

REsult Imagery

They are an E-commerce centric brand whose product photography centers on making emotional connections with the target audience through their pictures. In essence, it lets you rest while your pictures do all the talking.

The photographers here render 360-degree pictures, lifestyle product photos, and products on white photos. You need to make your choice. You’ll also benefit from their product videos. Their pictures put every image in its element, showcasing subtly what they can do for you as a consumer. For emotions, they add the human element.

Reasons to Hire

√ Easy to communicate and book a meeting time with them.

√ Deploy bits of photo manipulation too.

√ Offer excellent customer service.

9. Tals Studio

talsstudio

Tals photography knows exactly how to capture your images in a way that befits your brand. Their knowledge of lightning is flawless as they deploy both natural and artificial light effortlessly.

Whether you Hire to show off your product features using a model or just with the product itself, Tals photography’s photographers got you covered. Their retouching abilities are also top-notch, and you can use any choice background.

Reasons to Hire

√ Allow people joining in the photography sessions

√ Have got excellent customer care services

√ Have a fair pricing policy

10. Studio 309

Studio309

This studio redefines product photography, showing every detail of your product in an enticing manner that makes the products irresistible for your target audience. The lighting is beautiful, clearly highlighting the products at every angle, and their flat lays are outstanding. The deploy elements of color and shadow will make your target feel as though they were face to face with the actual product.

Reasons to Hire

√ The lighting and retouching places focus on your products

√ Detail-oriented, showing off all the fine details on your products

√ Exquisite still life photography.

11. Arcline NYC

Arcline NYC

As a fashion product photographer, Arcline NYC depicts all your products at every angle. It uses colors on still-photographs that depict the terrains that the product is best suited for.

For instance, the photographers could shoot a picture of all-star sneakers against a vintage-oriented background. Or a mat weaved wedge heeled-shoe against a beachy or boho-like background. It’s their subtle way of throwing ideas at your target audience to answer the question, “where can I wear this to”.

Reasons to Hire

√ Deploy still life and 360-degree photography.

√ Give your target audience a brick-and-mortar store shopping experience.

√ Captured images are visually-captivating and engaging enough to drive sales and conversion.

√ There is no specific background for their product photography, as they use appropriate backgrounds for the picture they are photographing.

12. Splashlight

Splashlight

With their team made up of art directors, hair and makeup artists, editors, photo retouchers, stylists, designers, Splashlight is inclined towards creatively depicting your products to drive sales and conversion. They handle production, post-production, and beyond so that your pictures come out looking flawless and enticing.

They devise a workable product photography strategy that appeals to your target audience. Through effective storytelling, every product image (360 or still images) whispers sweet nothings to your target audience, increasing sales in the process.

Reasons to Hire

√ Deploy intelligent imagery and elevated visual images to take your target audience to cloud9 with your products.

√ Every image spells a strategy and concept that appeals to the target audience.

√ Produces clean and sleek images with minimal colors.

You May Also Read: Hire the Best Commercial Photographer in New York, NY – 2022

How Much Does a Product Photography Cost in New York?

Photographer

Rates

Square shot

PAY AS YOU GO - for a one-time $50/ image includes services like retouching, etc.


GROWTH - Best for growing businesses and marketing team that’ll require 60-300 images yearly. $39/ month (annual billing) or $60/ month (quarterly billing)


ENTERPRISE- For online stores, brands, and enterprises that shoot 300+ images yearly. $159/ month (annually) or $245/ month (quarterly)

NYC Photographers

PACKAGE 1 - $299, which covers up to 5 items


PACKAGE 2 - $699, which covers up to 20 items


PACKAGE 3 - $1199, which covers up to 50 items

Tals Studio

Package For Product Fashion Photography- $375


Package For Fashion Product Photography-

$799

Alex Kotlik

Single Product

21-99 photos - $20.00 per final image

A single photo - $60 for one file

100+ photos - Call Us to discuss!


Group Images

21-99 photos - $30.00 each final image

Single photo - $100 one file

100+ photos - Call Us to discuss!


Additional Services

Rush Service - 50% of the order

Product assembly- $35 per hour

Ironing/steaming - $5 per item

Extensive retouching - $40 per 30 minutes

Ghost mannequin - $30 additional per image

Hand modeling - $30 additional per image

Fast Product Photography Services

Individual product - $39.49

Amazon Package - $174.99

360-degree Product Videos - $99.99

How to Hire a Professional Product Photographer?

Professional product Photographer

Things To Consider:

  • What’s your budget?

High-quality photography can be expensive. Nevertheless, all you’ll need to do is create a flexible budget that meets your business needs and is affordable. First, get an idea of how much photography costs, from minimum to maximum price.

We’ve given an idea of how much certain photographers cost. But if you’ve got your eyes on a photographer, feel free to contact them via their website or check out their rates through the “pricing” section.

  • What’s their Portfolio like?

A photographer’s portfolio is the total quality of their work and photography style. If their style fits your brand or captures your brand and product story well, then you should hire them. If they’ve worked with competitors or brands that share similar values with you, check out what they did.

  • Reviews and Testimonials

This is a quality assurance technique that assures you of the quality of the services they offer. You can only bank on them if they’ve got positive reviews.

  • Take Your Time

The patient dog eating the fattest bone. When selecting the perfect photographer for your product, you should do it with all deliberateness. Eliminate fear and the need to wrap it all up hastily. Take your time and patiently scrutinize the product photography options you have.

  • Photography Blog

A company’s blog is a great way to access their knowledge about photography. How professional are they? How good are they in terms of product photography? Etc.

Their blog also shows you a thing or two about their culture. You’ll learn a thing or two about their modus operandi. You’ll also know and understand if they jump on trends and how well they do that. It would also let you know how passionate they are about product photography.

  • Social Media

Do well to follow them on social media. Photographers like to showcase their projects and more works on social media, and some also talk of their experience while working on the project via Instagram caption.

  • Streamline your options

If you have a list of 30 photographers that you’re thinking of trying, it would be best to drastically reduce the list to about 4 or 10. If possible, cut it down to 4.

  • Schedule a meeting

While online meetings are great, physical meetings help you gauge the photographer further, especially if you decide to meet them in their studio. You’ll gather more details as regards-

→ Where and how do they work?

→ While they work, you’ll observe their process.

→ Are they detail-oriented?

→ Are they creative?

→ Are they passionate?

→ Do they take their time taking every picture to make it come out beautiful, or do they seem to be in haste?

Then, you can discuss your brand with them and see if your product is something they’d want to take a photograph of. Also, now would be a good time to inform them about your budget.

  • Maintain Close Contact

Keep up with your photographer for future projects after the project. Follow them on social media, subscribe to their blog, do things that’ll boost a healthy and working relationship with them.

Skills You Should Look Out For In A Photographer:

Skills You Should Look Out For In A Photographer
  • Knowledge on Lightening

Lightening is a delicate and important aspect of photography. The photographer’s knowledge of lighting is usually evident in their pictures, which is crucial to your hiring process. It determines how good or how bad your products would be captured. The right lighting frames your picture to either project the characteristics of your product or tone it down.

  • Tabletop Experience

Most product photography happens on a tabletop. Hence, it’s important to look for photographers who understand how to take tabletop pictures of products. Products are usually photographed differently based on their shape, sizes, etc. A product photographer with experience photographing a wide range of pictures would come in handy in this respect.

  • Problem Solving Skills

Problems could spring onset. Sometimes it could be issues with the photographer’s equipment or the products. Either way, these issues could obstruct the entire project, leading to a terrible result that could be discouraging for you and your brand.

If your chosen photographer has got this problem-solving skill, he/she would easily save the day regardless of the issues that develop on set while shooting the pictures.

  • Image Editing

Your product photographer should easily use Lightroom and Adobe Photoshop software to touch up your pictures. Then again, a great photographer should easily take pictures that won’t require too much editing.

  • Experience in Product Photography

Product photography requires a photographer to take hundreds of products daily or per hour. A photographer’s experience in taking product shots is crucial, and it ensures that the photographer always gets good shots of your products regardless of how many pictures he takes.

  • Communication Skills

Photographers with excellent communication skills make the job easier for their team and the Clients. A photographer with amazing communication skills would easily help his clients communicate their expectations and help the Clients understand which expectations are unattainable and which ones can be executed.

FAQs Before Hiring a Product Photographer

What types of product photography can I get?

It depends on the type of product photography that your photographer offers. But you can get Still life product photography, flat-lays, 360-degree product pictures, shots with models wearing your products to show the size, lifestyle shots, white background photos, detailed shots, group shots, process shots, etc.

When Should I Pay a Photographer?

You have to pay an upfront fee to show commitment. Then, pay another part a few months before the event. The final part of the payment should come in after you’ve received your photos as agreed.

Do photographers cost per photo?

While some photographers charge using the per photo rates, others charge using the “package” model.

What should I ask a product photographer?

Some of the questions you should ask a photographer should include (but is not limited to);

→ How many pictures would you get?

→  What’s their experience?

→  Ask for a description of their photography style.

→  How much do they charge?

→  Do you own the pictures, or do they own them?

→  Would they manage the shoot or instruct a team member to do so?

→  What equipment do they have, and what equipment would they use for you?

How many photos can we expect to get?

The number of photos you should get after a shot depends on the package you paid for or on the photographer. That’s why if your photographer doesn’t speculate the number of photos you’re expected to get, you should discuss it before your first payment.

 Can my product be shot with a model?

Yes, it can be shot with a model, but it also depends on whether or not your photographer offers model shots as part of his services.

Final Thought

As you try to decide which photographer is best suited for your needs on our list, you’ll realize that, although they all seem competitive, they all bring different unique features to the table.

Also, not every photographer would reveal their pricing from the get-go. While some do that immediately, others would ask for your budget and try to develop a customized plan that fits into your budget. Nevertheless, you’ll surely get your money’s worth with any of these product photography companies.

How to Get More Photography Clients – Marketing for Photographers

How to Get More Photography Clients – Marketing for Photographers

Photography is one of the few professions which are combined with art and techniques. Most of the people who love to blend these two skills are usually inspired to be professional photographers. If you are determined, dedicated to become a successful photographer, you have to ensure that your approaches are serving right to get you more photography clients.

So, I assume you are trying to get clients for your photography business. In this article, I am going to explain how to get more photography clients as you expect to make your photography business much more profitable.

To make you understand easily, now I am going to break down the idea of getting clients into 12 proven methods that we found very useful to get more clients for your photography business. So you just need to learn and apply all these methods to expand your business with tons of new clients.

How to Get Clients as a Photographer

Before we go further let me remind you one thing that, getting clients has always been a great challenge at the beginning point of any business. So You need to launch a tactical promotion and effective marketing strategy as well as improving photography skills to get clients for photography.

But the good part is, if you can manage to convince a potential client by serving appropriately and meeting all the demands, there is a high possibility that s/he will hire your services again and refer you to others. By this, you will be getting new clients automatically!

Also Read, Best Way to Share Photos With Photography Clients

To sum up, you will have to be a professional photographer and skilled enough and then apply the tips & marketing strategies that we are going to suggest. So we are considering you like a professional one, and we want you to pay attention to the following tips:

1. Understand Your Ideal Clients

Understand Your Ideal Clients

Understanding your ideal clients is the very first important task for any business. So you will have to recognize your ideal clients and understand their demand and choice. Failing to understand your ideal client will never let you get new clients.

Because without understanding ideal clients, you will not be able to set an effective marketing strategy. So firstly, you need to recognize your clients, which is very simple- what is your niche? For instance, if you are a product photographer, your targeted ideal clients are likely to be eCommerce sellers, among others.

The same thing is also applicable if you are a cloth or food photographer. You can also be a portrait photographer or even a wedding photographer. The point is, regardless of your niche, every kind of photographer has one thing in common that all of them have a number of ideal clients. And your ideal clients are mainly fated by your niche.

So niche-matching between you and your client is the precondition. But still, all clients of your niche aren’t going to be your ideal client. There are so many other factors like how comfortable you are with the choice and demand of your client. Also, the mental chemistry between you and your client is also one of the major factors.

When you feel alright with all these factors, consider that client as the ideal one! And believe me, this ideal client is the golden egg-laying goose for you! So be especially careful and dedicated to him. If you can understand this client, s/he is going to be your permanent client for sure.

This client can bring more ideal clients for you. So, understand your ideal client and give the best effort to fulfill his/her preferences and demands.

To do this in the right way, keep these things in mind:

    • Choose your niche according to your expertise
    • Pay the highest attention to the clients of your niche
    • Try to get a clear idea about their taste and value
    • Show your enthusiasm and dedication by the photograph to attract them

2. Build a Great Portfolio

Build a Great Portfolio

As we just suggest you attract ideal clients as much as possible, you may be wondering how to do that? Of course, your production will tell them much about you and your professionalism. So the best way is to show off your skills by building a great portfolio.

In fact, this section is the core of the total strategy plan where you can display the best professional shoots that overflow your skill, creativity & expertise. You need to make your clients fascinated with the talent of your photography. Interestingly that talent would not be going to be only yours!

Yes, do invest some money here to almost hypnosis your clients. Now I am telling you exactly how to do it. You will have to build a website and adorn it with your best-taken photos. And those need to be professionally edited and retouched. The edit should be very light and smooth but something extra-ordinate.

There are a lots of online clipping path services that you can take easily within a short time. Even some of those will offer you the best professional editing with the lowest cost that you may haven’t any idea! Just visit Clipping path studio and see how easy and affordable it is to get every type of photo editing service.

I would suggest getting these editing services for at least those images that are going to add to your portfolio. But you will get the highest benefit if it is possible to take editing services for every photo that you need to show or deliver to your clients.

With this easy and affordable trick, your client is going to get an extra feature from you. So they will definitely like your photography. And this trick will be priced so low but can make a huge difference to attract new clients.

3. Develop a Brand

The brand is a precious asset that represents your values and commitment to your client. Many people spend their lifetime to achieve this precious asset. On the other hand, many can’t even achieve it! Needless to say, how challenging it is! Even then, try to be on the track of developing a brand. Set this as a long-term goal.

There are some key points by which you can build a brand of your own. Pay attention to the following tips:

  • Try to earn a reputation
  • Provide after delivery services
  • Make early responses to any problem
  • Choose a great sounding name for your photography business
  • Design an attractive logo with perfect colors and front
  • Have an amazing slogan that expresses something positive about your business

So keep trying to give your best effort to appease your client. Never feel irritated by anything from your clients. It will not be so difficult if you can manage to grow a mature business mentality.

Once you get a considerable number of ideal clients, you can expect s/he will come to you again and again. So, build an image of yourself who is truly dedicated & promising to your clients. Simply this mentality would be enough for now to brand your photography business.

Keep one thing in your mind, a brand is like the main engine that generates new clients. So you always need to oil this machine for the future to get more and more clients.

4. Build Your Reviews

Building positive reviews of your photos will directly help you to find new clients. This section can be considered as a testimonial of your photography business. Not only in your business but for any business nowadays, reviews play a very crucial role to get any product to be sold.

Many surveys found that over 70 percent of customers consider the product reviews before they make the decision to buy anything nowadays. So you need to work hard to build a positive review of your work. it is so important to build your reviews from the beginning stage.

So you need to be careful about the demand of your client and try to understand what you are actually required to do. And reconsider your ability before you get hired! Make sure that you are capable enough to fulfill all the demands of your client and there is no chance to get any negative review.

If you are not so confident about achieving a positive review, you should skip that project. Because you need to keep one thing in your mind seriously that it would be difficult to get new clients without building a positive review base of your photography.

In freelancing platforms like Fiverr, Upwork, Toptal, guru, you can’t even think of getting a considerable number of clients without positive reviews. The rating of your profile actually determines the number of clients and the price that you are going to be paid for each project.

5. Create Special Offers

Create Special Offers

Once you get able to build a little client base, there is a chance for you to expand your business by reaching more clients by giving special offers and promotions. Promote these offers with ads on social platforms.

Eye-catchy special discount offers will definitely attract everyone. This will help to get engaged with some new clients for sure.

As this is the oldest and conventional marketing strategy, you shouldn’t ignore this! If possible, you may offer attractive discounts like up to 50 or even 70-80 percent for a limited period. You can offer a discount at any festival event when people are in a spending mood.

6. Increase Organic Traffic

Increase Organic Traffic

Organic traffic is one of the important sources that could bring new clients to your site.

So you need to generate organic traffic for your site. Ranking your page for the google search engine will really help you to welcome new traffic and visitors. So you should optimize your website and photos for search engines which are called SEO (Search Engine Optimization).

There are some more ways you can increase organic traffic:

  • Improving the site architecture
  • Share your website on social media or other platforms
  • Earn backlinks
  • Blogging to rank swiftly

You should find keyword opportunities by mapping search intent and categorize them by volume. So make a list of targeted keywords for blog items. And use those keywords to rank your blog content as well as your site.

Here is the possible way by which you can create correct & relevant keywords:

  • make questions from the user’s end that are related to your services. And use those questions for keyword research.
  • also make variations of those keywords to create some new effective keyword

If possible, you can try these ways. Effectively implement your marketing strategy. You can do it if you have enough time or you can hire an expert to handle these parts altogether. Such professionals know exactly what to do to increase traffic to your sites.

So try hard to increase organic traffic to get new clients. According to Alexa, the top web popularity analyst, organic search drives 51% of all web traffic and 40% of revenue. Like this, organic traffic to your site can bring you a significant number of new clients. So keep trying to increase the organic traffic to your site.

7. Launch a Social Media Ad Campaign

Social media has now become one of the most influential tools for ad campaigns. People around the world spend a huge time on platforms like Facebook and Instagram.

First of all, you need to be active on these platforms to find photography clients. You can reach tons of your ideal customers through Facebook, Linkedin, Instagram.

Say for example- billions of people are connected to Facebook, it is now one of the most popular and strong ad service providers in the world. The good thing about Facebook is it offers affordable prices to bring potential ideal clients. Because Facebook Ads are targeted to the right clients, and it has a great reach to them.

You should be focused on the following things to target your ideal clients:

  • Create a Facebook page
  • Boost your page
  • Mention the category perfectly to reach the ideal clients(Client persona)
  • Target the Location
  • Targeting Clients who had visited your page
  • Keep posting for marketing

As you are doing photography business, this is highly recommended to go for Instagram marketing too alongside Facebook. Because Instagram is an influencing platform for photographers and photography-based businesses. To get new photography clients, you should follow these things:

  • Try to grow your number of followers to increase your reach
  • Increase your engagement
  • Post your best shots

8. Google Ads Campaign

There are a lot of online advertising platforms for photography marketing. Google Ad is undoubtedly one of the effective digital advertising platforms. You just need to start a Google Ads campaign and run it properly to get new clients.

Pay-per-click (PPC) ads can open the door to getting tons of new clients. When you choose a PPC campaign, you won’t pay for advertising. Instead of that, you’ll only have to pay when someone clicks on your ad.

The main advantage of a google ads campaign is it has a massive reaching power to the ideal client. Google has the strongest algorithm system to reach your ads to your targeted ideal clients.

9. Connect with Social Influencers

There are few tricks that you can apply to get new clients. One of these is to connect with social influencers; because they have an incredible reach to social media users. People do follow them and take their words seriously.

This is one of the effective ways, but many people have no idea about it. It is a good idea to connect with some big figures who are known as social influencers. If you are lucky, you can get much more even than your expectation. So go or contract with them and show your talent in photography.

If any of them responds and supports you on the social platform, you can’t imagine how fast and easily you will be able to get so many new clients. So have a try!

10. Join Freelancing Website

Join Freelancing Website

You should consider freelancing websites as one of the main working platforms for your photography business. There you will find tons of new clients for product photography, food photography, apparel photography, portrait photography, lifestyle photography, and even wedding photography!

So, you can start work via the top freelancing websites like Fiverr, Upwork, Guru, etc. Nowadays these freelancing websites are the biggest and easiest source of clients. If you are able to build a strong portfolio and high rating profile of your photography skills, there will be tons of clients for you that you will not be able to serve them all!

Another interesting part of doing work freelance is, once you get an ideal client there, by building a good relationship with that client, you people can get connected without any via freelancing sites. But before doing that, you need to make sure that your client is honest.

11. Marketing for Local Businesses

Besides being a freelance photographer and getting clients online, you should also focus on marketing for local businesses too. So try to contact local photo agencies, newspaper magazines, ad firms, reputed product brands, etc. to find local clients.

This will help you to get some big potential clients and expand your business in your local area. Start marketing around the area you live.

The best part of doing photography for local businesses is, socially, you will get an identity as a photographer. And this means a lot for some passionate photographers.

Moreover, if you can build your identity as a professional photographer then it will help you to earn publicity & popularity. It may create another way to get more new clients. So I suggest you start marketing for local businesses for an identical achievement too.

12. Ask Your Clients for Referrals

Last but not least, asking your clients for referrals would also be another way to get new clients. When you already have clients who are impressed with your photography, this means a lot for you, right? You can ask them politely to refer his friends and family members to you.

Referrals happen through word of mouth. So you should take advantage of it. A strong referral program will get you more new clients as well as more profits.

You can make your referral program in an attractive way too. If possible, then offer discounts to the client for referrals. That may give you a good outcome to get new clients.

Final Verdict

After consulting with some professional photographers, we have brought up all the ways to get more photography clients. To summarize, we can say these are some of the effective tips by which you will find more clients. Try to follow all the abovementioned tips with patience.

Then again, there is no alternative to work skillfully and effectively. You got a lot of clients but can’t serve properly, that’s not what either of us wants, do we?

Hence, besides following all these tips, we expect you to enrich your photography skills and not compromise with the quality of production while you remain busy with marketing & advertisement. Hope you will grasp the way within no time. Best of luck on your journey!