Hire the Best Automotive Photographer – Things To Know Before Hiring

Hire the Best Automotive Photographer – Things To Know Before Hiring

The trend among consumers today is to do their product research online before making any purchasing decision, and purchasing a car is no exception. A study shows that 59% of car consumers spend time online researching, and 64% of shoppers compare different models. 

The most efficient way for brands and dealerships to attract customers is by using eye-catching automobile images. For that, one must hire a professional automotive photographer who can provide jaw-dropping vehicle images that will help boost sales. 

Read on to learn about some of the expert vehicle photographers you can hire for your upcoming photoshoot. 

What does an automotive photographer do? 

Car brands, dealerships, magazines, repair shops, and even ordinary people use automobile images for various purposes. For instance, promoting recently released vehicle models, showcasing cars in stock, advertising special offers on multiple models, demonstrating the quality of service, selling used cars, and many more. 

Consequently, an automobile photographer is someone who contributes significantly to creating beautiful images of vehicles using their knowledge and creativity to serve all of these purposes. 

I’m sure many of you are wondering,

What exactly are an automotive photographer’s duties? 

You can get a better understanding of their responsibilities from the following list.

  • Capturing promotional images for website, brochures, flyers, and other advertising materials
  • Taking promotional photos of vehicles for dealerships 
  • Photographing new vehicles at auto shows or other advertising events
  • Choosing the proper lighting and background for various photography projects
  • Capturing test drive photos of new cars to make sure they meet company standards
  • Image editing to transform vehicles into clients’ dream cars
  • Shooting vehicles in different venues like on a highway, mountain roads, race tracks, etc. to show the strength and versatility of the vehicles 
  • Taking pictures of used cars to display their current state 
  • Photographing various car components from the inside to the outside in order to capture even the smallest details
  • Capturing car servicing and repairing shots 
  • Photo documentation of vehicle damage following a collision

10 Best Automotive Photographers to Hire 

A qualified automobile photographer should be able to handle all aspects of photography, including lighting setup, framing, designing compositions, selecting locations, photo editing, and other tasks. Thus, comparing your options will help you find the best car photographer because not all photographers are experts in every type of photography used in this industry.

The following is a list of some of the top-rated photographers in the USA that we have put together: 

1. Jeremy Cliff Automotive Photography 

Jeremy Cliff Automotive Photography

Jeremy Cliff is a Chicago-based automobile photographer. His love and passion for capturing cars in the best achievable style have made him one of the best well-known car photographers you can name. He has worked with most of the well-known world-renowned brands, including Audi, Nissan, Chevrolet, Porsche, Mercedes-Benz, and many more. 

He is an expert at filming in any setting you can think of, including studios, highways, and exotic locations. Besides, he provides manipulated images such as white backgrounds, dark backgrounds, or colorful themes.

2. Michael Furman 

Michael Furman

Michael Furman is a Pennsylvania-based vehicle photographer. He offers his services from his car photography studio in Philadelphia. He has been photographing automobiles for 35 years and has developed a style that emphasizes the motivations, ideas, and social and political context of the designers and engineers who created the vehicles. 

He is a prolific author of books on automobiles and a frequent guest lecturer at professional conferences and art schools across the country. The International Historic Motoring Awards, American Photographer, Automobile Quarterly, Automobile Magazine, Auto Aficionado, and Communication Arts and PhotoGraphis have also recognized him.

3. John Zhang

John Zhang

John Zhang is a Los Angeles-based commercial and editorial vehicle photographer, photo retoucher, and automobile enthusiast. He also goes by the name 1013MM. He loves to travel and experiment with different locations for the shoot. His composition shows his skills in capturing motion and making the vehicles look fascinating. 

His extensive client list includes companies like BMW, Jaguar Land Rover, Toyota, Vossen, SpaceX, Ferrada, Mazda, Rotiform, TSW, and many more. So, you can guess that he is indeed one of the top-ranking automobile photographers you will find.  

4. Mark Delong Photography 

Mark Delong Photography

Mark Delong is a USA-based photographer providing his services in New York, Los Angeles, Miami, and Nashville. He not only has expertise in photographing automobiles but also works in other genres of photography, including commercials, fashion, celebrity, lifestyle, and beauty. 

His unique vision, refined technical skills, and 17 years of experience have made him the perfect photographer and director you might look for for your future projects. Throughout these years, he has worked with renowned brands like Nissan, Mercedes, BMW, and many others. 

 5. Jason Thorgalsen Photography 

Jason Thorgalsen Photography

Jason Thorgalsen is a USA-based freelance vehicle photographer. His love for exotic cars drove him to frequent car shows and dealerships, which eventually paved the way for his career in automotive photography. He has traveled around the country, improved his abilities, and accumulated experience. 

With his hard work, dedication, and proficiency, he managed to get his work featured on the covers of numerous publications, including Dupont Registry in 2011, Vette magazine, Exotics Boutique, Fast Lane Daily, Ferrari Club of North America, Lamborghini Club of America, SSC Automobile Company, and many more. 

6. Easton Chang

Easton Chang

Easton Chang is a self-taught, award-winning commercial automobile photographer, providing his services in North America, Australia, Asia Pacific, and Pan-Europe. He offers both studio and on-location vehicle images. His creative car photography demonstrates dynamic visuals, speed, drama, and action. 

With his collaboration with many well-known brands, including Porsche, Jaguar, Audi, General Motors, Cadillac, Mazda, and many more, he has built a solid reputation as an accomplished auto photographer. His works have been featured on various prestigious magazine covers and won Automotive Photography Awards Judging Panel in 2011 and Australian Advertising Photographer of the Year in 2012 & 2013.

7. Enthusiast Spec 

Enthusiast Spec 

Dave Tormey, an automotive enthusiast, is the founder of Enthusiast Spec. His devotion to cars and over 15 years of experience have motivated him to build a platform that facilitates the experience of buying and selling vehicles for everyone. Enthusiast Spec provides photography, videography, and listing services for famous automotive auction sites, including PCar Market, Bring a Trailer, Collecting Cars, and many others. 

Their eye-catching automobile photography is bound to draw in customers and sell your vehicle. Their service starts at around $400, where you would get 150+ Hi-resolution digital images. They charge 4-6% of the final sale price for vehicle listings. Most importantly, they would only charge $1000 if your car isn’t sold.

8. Ted 7 Automotive Photography 

Ted 7 Automotive Photography 

Ted7 Automotive Photography is a passionate automobile photography organization in Irvine, California. He owns a car photography studio from which you can obtain professional studio shots of automobiles. Besides, he provides automotive photography services at events like car shows, track days, rallies, cruises, and so on. 

He is skilled in taking tracking shots, panning shots, and rolling shot techniques through which he can capture the action of cars and motorcycles. Additionally, if you require an automotive inventory photographer, he is unquestionably the one who can produce the best images for you. His clients include STRUT, Caterham, CarVerse, BBS, Magnum, and RIVIERA Magazine, to name a few. 

9. Domproof Photography 

Domproof Photography

New Jersey-based photographer Dominick Quintela founded Domproof Photography in 2020. Basically, he is a dealership photographer, providing his services in New Jersey, New York City, Pennsylvania, and Connecticut. He also offers quality promotional posts, video reels, and customer testimonials as a part of their social media marketing and video production services to promote brands on online platforms.

He creates captivating vehicle images and videos with his team of skilled photographers that you can use for marketing and advertising on various eCommerce platforms and social media sites. Additionally, his services are reasonably priced, ranging from $200 to $1000, and include roller shots, drone shots, cinematic videos with a storyline, and edited photos. 

10. C3Photography 


Your search is over if you’re looking for a New York City automotive photographer. With 10 years of photography experience, C3 Photography’s founder, Chris Guamanzara, is the ideal photographer to work with on your upcoming project. His proficiency in automotive photography has led to his work being displayed on the front covers of numerous publications, including Dub, European Car, Performance BMW, and others. 

His use of color contrast, compositional style, angles, selection of location, and the best possible use of natural light demonstrate his versatility and creative proficiency. Without a doubt, he has the ability to turn your car into the ideal car for your prospective customers. 

What to Consider Before Hiring a Professional Automotive Photographer?

The marketing of auto dealerships and the promotion of recently released vehicles both rely heavily on high-quality automotive photography. For this, hiring a professional photographer is essential. However, before hiring an automotive photographer, you must consider the following to ensure their expertise level. 

1. Technical proficiency

Technical knowledge is required both in terms of vehicle specifications and photography gear. A vehicle photographer with technical understanding knows about the different elements of the vehicle, like the tires, engine, etc. They can visualize how these elements can be captured to their fullest potential.

Besides, technical familiarity with the photography equipment is essential to adjust the camera settings, lighting setup, select the best lens, and many other aspects as per the needs of the setting and the design of the composition. So, talk about some essential technical terms to see how well-versed they are with them.

2. Creativity

The frequent release of new car models and a large number of car photographers make car photography challenging. So, photographers must develop fresh creative concepts and plan the composition to present a car in a distinctive way that elevates it above competing models. 

In some ways, a photographer’s level of experience affects their creativity. So, observing a photographer’s photography style can give you an idea regarding their creative knowledge and aesthetics.

3. Automobile photography techniques

Automobile photography is a versatile genre of photography. It requires a variety of photographic techniques, such as still images, moving images, or aerial photographs captured in various settings, such as in a studio, on a racetrack, or on a highway.

However, not every car photographer has expertise in all these styles. So, it’s better to discuss the photography style that the photographer has more control over to see if it’s compatible with the photography style that you want to use for your business. 

4. Communication skills

Professional car photography requires communication between the photographer, clients, marketing team, and other photography team members regarding the shooting strategy and making necessary setup adjustments. Therefore, a photographer must be able to verbally communicate effectively to explain and carry out his plan while working with the team.

A one-on-one conversation with the photographer can help you better understand their communication style and personality. 

5. Post-production skills

The stunning automotive photographs that we see in the advertisements are all the work of post-production skills. The raw images are not publishable due to issues related to lighting, color, reflection, and many other factors. Besides, vehicle images often need manipulation to provide an eye-catching effect and create 3D and 360-degree images. 

The photographer’s experience with photo editing software like Adobe Photoshop, Lightroom, etc. should be made clear when talking about post-production. It’s better to clarify the details beforehand to confirm whether they will provide edited images or if you will have to outsource images for post-production.

How much does an automotive photographer cost in the USA? 

Automotive photography is far more challenging than other genres of photography. That’s why an automotive photographer may charge a bit higher than you would expect. Besides, the cost of the photography session varies depending on several factors, such as the photographer’s experience, location of the shoot, production and post-production costs, purpose and size of the project, brand status, and many others. 

As per the US national standard, automotive photographers may cost-

Photographer CategoryCost
Beginner $100-$150 per hour
Professional$200 – $500 per hour
Higher experienced$300 – $2000 per image

However, prices also vary from one state to another. For instance, the cost is higher in Los Angeles by 45%, New York by 27%, Princeton by 20%, San Francisco by 30%, Raleigh by 7%, Seattle by 23%, and so on. On the other hand, the price is below the standard average in Dallas by 9%, Jacksonville by 4%, Asheville by 32%, and many more. 

Final Thoughts

Without a doubt, the success of your auto business depends significantly on the quality of your vehicle images. For that, you need the assistance of a professional photographer. So, get in touch with one of the professionals listed above to create exceptional promotional vehicle images, develop your brand, and attract more clients. 

How to Use Leading Lines in Photography [ Easy Explanation]

How to Use Leading Lines in Photography [ Easy Explanation]

Photography is a skill, and these days, everyone has access to learn this medium. All one needs is a camera; it can be a mobile camera too. There are resources available online, and anyone can learn the basics of photography. One of the core tricks of good photography is knowing how to use the leading lines in photo composition. 

This compositional technique can increase the quality of an image so easily. If one knows and masters the skill of applying leading lines in images, his/her photography will step up gradually. There are various kinds of leading lines that one can use in images. The better the use of these lines, the better the photography.

What are Leading Lines in Photography?

Leading line is a compositional style that leads the viewers throughout the image. Leading lines can be man-made or natural. Both are commonly used in all kinds of photography. Leading lines usually direct the viewer’s to be more engaged with the image.

Leading lines are everywhere around us. Roads or paths are very common leading lines. Apart from that, buildings, poles, trees, shadows, train lines etc. can work as leading lines. Sometimes even the line of clouds becomes a line. In camera, many things that are not seen as a line can become a line.

Leading Lines vs. Visuals Paths – What are the Differences

Though many use the terms leading lines and visual paths interchangeably,  these are two different things. Leading lines lead the viewer throughout the image. On the other hand, visual paths create a journey for the viewers. These two features are different in their features and function.

Leading lines are actual lines that are visible in the image. These lines are used in a creative way to lead the viewer from one point to another. By creating different moods, leading lines also convey meaning. More or less, it’s all about the presence of lines in an image.

On the other hand, visual paths don’t demand lines. Visual paths can be created with shape, light, shadow, pattern, or even with subjects. This takes the viewers from one subject to another and creates a journey through the image. But this is not a must. The visual paths can just be a structure that creates the composition more appealing. 

Why are Leading Lines Important in Photography

Leading line is a very important element of photography. Not just as a visual element, it has many other aspects. Leading lines, if used wisely, can take photography to the next level and only by using leading lines can one create great compositions. Check here why you should use leading lines in photography – 

  • Convey meaning

Leading lines convey certain kinds of meaning. The meaning that is created by a diagonal line is different from the meaning of a horizontal line. The meaning varies even by placing lines in different positions. The sense or a certain feeling that one gets from an image often comes from the leading lines. 

  • Lead the viewer

As the name says, leading lines lead the viewers. By looking at the image, one understands where s/he should look at. The eyes will automatically travel through the image if the photographer knows how to lead the viewer. This is vital to make the viewer understand the image. 

  • More engagement

Leading lines are unbeatable in engaging viewers with the image. By creating meaning, by giving direction, leading lines create communication between the photographer and the viewer. This increases the possibility of spending more time with an image because the viewer finds more elements in the image to look at and try to understand the depth of the image. 

  • Create flow

Leading lines also create a flow in the image. The line merges with the image and creates a flow. The viewer travels with the flow, and that makes the photograph an experience rather than just a visual. Again, this makes the image more engaging than a flat photo. 

  • Dimension

Leading lines create dimensions by giving information about the location. A line can give information about the distance between the subject and the background, the size of the subject or about the angle of the view. This can make a flat photo look like 3D. Dimension is like the spice of an image.   

What are the different types of leading lines in photography?

There are different types of leading lines in photography. These lines not just lead the viewers but also, different lines create different meanings. One can create a certain feeling or give certain essence through leading lines. Check here the list of leading lines you can use in photography – 

1. Horizontal lines

Horizontal lines

Horizontal lines are the most common type of line, which is straight and simple. Horizontal lines are best to give a sense of calmness, peace and serenity. This often goes with a quiet image. In photography, horizontal lines can be created anywhere from train lines to paddy fields to small towns. You just need to observe the area properly.

2. Vertical Lines

How to Use Leading Lines in Photography [ Easy Explanation]

Vertical lines are kind of different from horizontal lines. They create different meanings and essences. Vertical lines represent a sense of power, hierarchy or domination. Depending on the image, vertical lines create a feeling of force. Oftentimes, high-rise buildings, big trees or poles are presented as vertical leading lines in photography.

3. Diagonal Lines

Diagonal Lines

Diagonal lines refer to change or movement. These lines show shifts. Diagonal leading lines can be from left to right or from right to left. These lines are also easy to find in our surroundings; from zebra crossings to tree lines, you can find them anywhere. 

Also, these can be created by moving the camera a bit. Diagonal lines from up to down are more at ease than the ones from down to up, which create more tension. 

4. Converging Lines

Converging Lines

When two lines meet at a point (to the edge, specifically), that creates converging lines. Converging lines work as a strong element in an image. The converging lines lead the viewer’s eyes to a certain point which is very suitable to place the subject. There can be more than one converging line in one image. These lines sometimes create poetic images.

5. Intersecting Leading Lines

Intersecting Leading Lines

As you all know, intersecting lines mean two lines crossing each other. The difference between converging lines and intersecting lines is converging lines meet at a point, and intersecting lines cross each other. One needs to be very careful while using intersecting lines in photography. Because if used in an odd place, the meaning of the image can be changed. 

6. Implied Leading Lines

Implied Leading Lines

Implied lines are those which are not actually present in the image. These lines are rather created with the elements that are present in the image. One viewer’s eyes often visit from one point to another point in an image. This travel of the eyes often creates implied lines. These lines are not necessarily visible in the image, but they still exist there.

Tips for Using Leading Lines in Photo Composition

To use leading lines in photography, one needs to visualize the image at first and determine how s/he wants to use the leading lines. Though it’s a matter of practice, there are some tricks that can be followed to use leading lines creatively and meaningfully. Here are some tips for using leading lines in photography –

– Evaluate location and time of day

Before starting shooting, you need to have a proper idea of the place. The elements and structures there can be used as important elements. Keep in mind when you’re gonna shoot and what kind of sunlight you’ll get at that time. Depending on the time of the day, light & shadow can be used to create leading lines. 

– Notice any natural lines

While shooting, try to find if there is any kind of natural line. You’ll find it if you look from a distance. The natural lines can be a row of trees, a walking path or even a water line. Try to use the line in a unique way. Sometimes, you won’t be able to see the line properly, but in photos, you can make it visible.

– Look for leading lines in arrows

You’ll have to look everywhere to find leading lines. One of the main sources is arrows. Arrows already have a direction. So, if you find any arrows, keep them in the frame in a way that there remains some space in front of the arrow. It means keeping things to look at in front of the arrow so that it leads the viewer to the subject. 

– Focal Point

Focal point is a great weapon to keep the viewer’s attention to a certain place. It’s up to you where you want your viewer to focus. By using leading lines, take the viewer to a point which naturally grabs the attention of viewer. This will give you the power to control your viewer. So, by using the leading lines, you can decide what your viewer will look at. 

– Look for positioning leading lines

You can change the lines by positioning it in a different way. This can also be used to change the meaning of an image. A straight line can become a diagonal line if you just change the camera position. On the other hand, taking the shot from a high angle or low angle also shifts the mood of the image. So, move your camera to create a stunning image.

– Lighting Condition

Lighting condition is an important element in photography. As images are created with light and shadow, this feature can be used in many different ways. Hard light creates hard shadows, and with hard shadows, one can create lines with shadows as well as with lights. Have a good idea of the natural and artificial light so that you can make the best use of it. 

– Use Your Lines To Create Depth

Leading lines are often used to create depth. You can apply this in your images too. Try to shoot in a way where the leading lines create a certain meaning. This can be showing distance or placing the subject in a way that creates dimensions. Suppose placing a natural leading line in a flat image will show the distance and depth of the area. 

– Take multiple shots

No matter how expert you are, taking multiple shots is the basis of photography. You should always work on your image. Only by taking multiple shots you’ll understand which one is working and which one is not. Also, in this way, you’ll find more and more lines in your image. 

FAQ Regarding Leading Lines in Photo Composition

What is the rule of leading lines?

The rule of leading lines is to compose the photo in a way so that it makes sense or creates meaning. It may vary depending on the type of line and the composition.

Why would you want to use leading lines in your images?

Using leading lines creates a strong composition. With this technique, you can convey messages that can not be expressed with any other elements.

What is the leading line in art?

In art, the leading line is similar to the meaning it creates in other genres. But in art, leading lines are used in a more abstract way.

How do you describe lines in photography?

Lines can be described differently depending on their use of them in an image. But mostly, lines create different types of emotions that flow through the viewers. 

How do you get leading lines in photography?

To get leading lines in photography, one needs to assess the shooting spot, light condition and other elements. Leading lines are everywhere around us. One just needs to find it out.

How do you draw a leading line?

In photography, you can draw a leading line with roads, rail lines, houses, buildings, trees, rivers, mountains or even with living subjects.

Final Verdict

It takes time to master photography. One can not expect to know all the techniques and apply them to their photos immediately. You may know all the rules, tricks and tips. But the only way to master it is to shoot. The more you practice, the better you’ll implement the leading lines in your photos. 

Product Photography Pricing Guide: Everything You Should Know

Product Photography Pricing Guide: Everything You Should Know

Commercial product photography is about hiring professional photographers to make the products look professional and captivating enough to attract customers. 

The first and most important concern when hiring someone, whether a photographer or a brand owner, is to consider the pricing, as photographers need to set the pricing, and brand owners need to set their budget for the photography.

We have designed this product photography pricing guide to provide a comprehensive idea to both photographers and business owners. 

So without further ado, let’s check it out.

How Do Product Photography Pricing Approaches Differ?

Product Photography Pricing Approaches Differ

Product photography pricing depends on various factors, such as the type of photography, types of pricing methods, and so on. However, out of all of them, your choice of photography studio comes first. Usually, there are two types of photography studio services that you can choose from, which are-

  1. Independent/Freelance Photography Service

In almost every city, numerous independent photographers provide their services for indoor, outdoor, corporate and personal events. Freelance photographers may or may not own any studio. However, they may rent a studio or work at your desired location to complete your project.

There are freelance photographers at all skill levels, from beginner to professional. So you can anticipate that the beginner photography pricing will be a little lower than those of freelancers with more experience. 


  • Price can be negotiated 
  • A large number of options
  • If the photographer is local, shipping expenses are reduced
  • Can be hired for an emergency situation if you don’t have time to ship products


  • Possibly lacking a studio
  • May not have expertise in all types of product photography
  • Quality is not guaranteed
  • Equipment required for all types of shooting might not be available.
  • May not have access to the technology required for 3D and 360-degree photos
  • The technology to monitor the quality and progress of your work might not be available to them.
  1. Full-Service Photography Studio

Full-service photography studio is usually a professional photography studio where you will get services related to all types of commercial product photography, including flat lay photography, 360-degree photography, white background photography, and many others.

You can hire them for both small and large projects. However, they may not be available in every city or have different prices, so you need to do some research to find the one that will be best for your product and budget.


  • Professional quality is guaranteed
  • Well-equipped studio appropriate for every type of product photography
  • Work with both small and large size products
  • Expert in product photography
  • Both eCommerce standard and lifestyle photography with models are possible
  • Provides technology to the customers to monitor their project’s quality and progress


  • Sometimes quite pricey
  • If the studio is far away, shipping costs might go up

Ways to Determine Product Photography Pricing

Every photographer or photography studio has its own distinctive pricing methods. However, the following are popular methods that almost everyone follows. 

  1. Per hour or day

Paying photographers per hour or per day is a common commercial product photography pricing method. You may have a limited quantity of products that may take only 3-4 hours or only a day to shoot. In such a case, you can opt for this method. 

Usually, for still images, you might be charged around $150 per hour and $1200 per day. However, for 360-degree images, the price may increase to around $200 per hour and $1500-$1600 per day as some advanced technology and methods are required for this product photography category. 

Nevertheless, the estimated time for the photography may not always be accurate because various factors, including the preparation of the set, the positioning of the subjects, the photographer’s speed and skill, and many others, affect the shooting process. So, paying per hour or day might end up costing you more than the number of images you would expect to get.

  1. Per product

Paying per product is another common category of pricing for product photography. Here, you will be charged according to the number of your products. For instance, if you have 20 products in a similar category, then you will be paying a certain amount per product, let’s say $10, which means your total bill will be $200. 

Besides, if your product contains different components, for instance, for car photography, you would need images of various car components, such as the steering wheel, seats, tires, headlights, etc., each of which requires a different level of photographic skill. In such cases, every component may have a different price depending on its difficulty level.

However, this method has some issues for both the photographer and the customer. A drawback for the photographer is that sometimes they may take way more pictures than they had planned because there is no limit to the number of images. 

On the contrary, customers may receive fewer photographs per image due to time constraints and a large number of products, which is a disadvantage for the customers. That’s why photographers often set a maximum number of shots to avoid such problems. Customers who demand images beyond that limit might have to pay an additional charge. 

  1. Per image

The most convenient method for commercial photography pricing is to pay per image. This method is advantageous for both the photographer and the customer. Customers can decide the number of images as per their budget; on the other hand, photographers can shoot, considering the specific number of images.

However, the effectiveness of this method depends on proper planning. First, you have to decide how many shots per product you will need. A front shot, a back shot, and a close-up shot are typically the minimum number of shots that are necessary. If you are sure about the quantity, you can ask for a quote from the photographer.

Many photography studio websites have a photography pricing calculator to make the ordering process transparent and convenient. You can select the categories and the number of images you want to receive, and then the calculator will provide you with an estimated photography pricing list. This will also help you design your budget.

Moreover, this method is way more cost-effective than the rest of the methods. Usually, commercial photography requires a huge number of images. So, some agencies provide the opportunity to minimize costs for bulk orders. That is, if the cost per image ranges from $25 to $50, the cost per image might gradually decrease with the increase in order size. 

However, some additional charges might get included due to the following reasons.

  • Product weight: If the product requires specialized tools and extra staff to shift its position due to its weight, then you may need to spend some extra bucks.
  • Product size: Large products require a large space for the shoot and other photography tools, such as a large tripod. Besides, extra people may be required to manage their position, which makes the photoshoot quite challenging and a bit more costly than the regular products. 
  • Product styling: For clothing photography and food photography, the products need some styling, such as ironing clothes to remove wrinkles, folding, and adding complementary products to make food items or clothes items more compelling. All these activities require extra time and labor, which can increase the cost.
  • Product preparation and organization: If your products need to be cleaned or arranged in a particular order due to having multiple components, it will take more time and effort to prepare everything for the photography session, increasing the overall cost. 
  • Designing set: A specific set is required for home decor or furniture photography to make the photographs appear realistic and captivating. It takes a lot of time and effort to construct such photoshoot sets. Besides, some of the funding will be spent on the props for the setting and the crew, which could cause some additional charges. 
  • Hiring models: If you need models like hand models for jewelry photography, foot models for shoe photography, or models for apparel photography, then you can expect to pay some additional charges. 
  • Product shipping and returns: If you choose a photography studio, you will be responsible for both the shipping of your products to the studio and the cost of returning them, which is an additional charge. 

How Much Does Product Photography Cost?

There are many different product photography types, each with a different price range. Prices may differ based on factors like the photographer’s or studio’s reputation, expertise, policies, products, and types of photography. The information provided below will give you a general idea of the potential cost for your preferred genre of product photography.

1. Individual Product Photography – 1 Product Per Shoot

Individual Product Photography

This photography category is often considered the standard product photo, as only one product is photographed in each image. This type of image is ideal for use on eCommerce sites or for social media marketing. It can also be used as a banner, in a catalog, or even in magazines. 


  • Makes the product the center of focus
  • Highlight the features of the product without any visual distraction
  • Helps to draw the customer’s attention

Pricing Guide: 

Individual product photography pricing may range from around $25-$50 per image. The cost may vary depending on the size and type of the product. That’s why it’s better to contact them for a custom quote. 

2. Group Photography – Multiple Products Shoot

Product Photography Pricing Guide: Everything You Should Know

In this category, a variety of products are showcased in a single frame. The products can be organized by considering their similar colors, materials, or even designs. It’s ideal for social media marketing on Instagram, Facebook, or Pinterest, as users are most active on these sites. 


  • Show the variety of collections
  • Provides customers with options to choose from
  • Effectively persuades customers to make the purchasing decision

Pricing Guide:

This type of photography costs a bit extra as it’s required to do planning for the layout, preparing the set, and many other activities. Hence, such product photography rates can be around $100-$150 per image.

3. 360 Product Photography – Full Circle Photography

360 product photography

360 product photography is in high demand on eCommerce platforms as this photography category gives customers the feel of reality. In this genre of photography, numerous images are taken from all possible angles to capture every detail. Then, with the help of a special type of technology, all the images are combined to create 360 product images.

360 product photography requires advanced technology, the expertise of the photographer, as well as specialized tools such as a circular photography table. Since all these advanced features require a huge investment, only a few well-established photography studios provide this service.


  • Show details from every aspect
  • Makes the images more engaging
  • Enhance trust in the products

Pricing Guide:

360 product photography pricing is way more expensive than other categories as the technology used for this is completely different. So, you can expect to spend around $140-$200 per image.

4. The Package Shoot – The Shoot for Advertisement

The Package Shoot - The Shoot for Advertisement

Customers usually look at a product’s packaging before deciding whether or not to buy it. Package shots, also known as packshot photography, are therefore used to advertise products on social media and e-commerce websites. This shot’s main focus is to showcase a product’s packaging in the most attractive manner. 


  • Makes the product look more appealing
  • Helps to build brand image
  • Provides a professional appearance to the product

Pricing Guide:

This type of photography is mainly for eCommerce. So, its pricing will be similar to eCommerce product photos, which start at around $80 per image. 

5. White background Photography – Shoot Products on White Backgrounds

Product Photography Pricing Guide: Everything You Should Know

Renowned marketplaces like Amazon prefer white background product photography for their websites. When products are shot against a pure white background, the focus naturally goes to the product as there is no distracting element in the background. Another advantage of using white background product photography is that it helps build brand trust.


  • Makes the product look professional
  • Helps to keep the focus on the products
  • Makes the details look prominent 

Pricing Guide:

White background or Amazon product photography pricing ranges around $25-$50. However, some agencies may offer you discounts on bulk orders, while others may not. So, you can do some research to find such a deal for your white background product photography. 

6. The Detailed Shots in Photography

Product Photography Pricing Guide: Everything You Should Know

Detailed or macro shots are ideal for jewelry photography or other accessories like watches. The main objective of this kind of photography is to take close-up pictures of products in order to capture every little detail, giving customers a full view of the product. 

It’s crucial to take pictures of the product from different angles so that you can show off all of its intricate details. So, it’s recommended to use macro lenses to capture such kinds of images. 


  • Shows the finest details of a product
  • Show texture and original color
  • Builds trust in the product

Pricing Guide:

As detailed shots are taken for products with intricate designs, making the product look appealing in the photographs becomes challenging. You should be prepared to pay around $30-$100 for macro shots due to the level of difficulty involved in the photography.

7. Ghost Mannequin PhotoShoot – Remove The Model or Mannequin

Ghost Mannequin PhotoShoot

A unique form of product photography known as “ghost mannequin photography” involves taking several pictures of apparel like T-shirts, shirts, pants, dresses, and others on a mannequin’s body. Then those images are combined while the mannequin is removed from the images. 

This type of photography is entirely dependent on Photoshop, as combining the images is impossible without the help of editing. So, photographers need to have expertise in Photoshop to provide this type of photography, or else you have to hire a professional photo retoucher


  • Customers can visualize the fit of the products
  • Keeps the product in focus without any distracting models or mannequin
  • Gives the products a 3D effect

Pricing Guide:

As this type of product photography requires mandatory retouching services along with photography, the difficulty level is a bit higher. So the pricing for photography may be around $75-$150 per image.

8. Flat Lay Shoot – Image Taken Straight Down From Above

Flat Lay Shoot

Flat lays are another category of eCommerce photography where products such as clothing, food products, etc. are laid on a flat surface, and shots are taken by setting the cameras parallel to the photography surface above the product. 

These types of images are popular on social platforms and online marketplaces for their professional appearance. Besides, this photography style works well for single and multiple product shots. 


  • Provides neat and organized appearance
  • Makes products look professional
  • The minimalist setup brings focus directly to the product

Pricing Guide:

This trendy eCommerce standard style of flat lay photography starts at $50-$80 per image.

9. Lifestyle Photography – Taken With a Model

Life style shot

Lifestyle photography also refers to “products in action” photography. In this category, products are displayed on models to show how they will appear when worn.  

Usually, products like jewelry, accessories, shoes, bags, clothes, and many others require this genre of photography to use certain parts of a model like hands, feet, neck, ear, shoulder, and sometimes the entire body. 


  • Provides the product a wearable look
  • Helps customers visualize how the product would look on them
  • Creates brand image

Pricing Guide:

Lifestyle product photography pricing includes the cost of the photographer’s time and effort as well as the fee of the model. That’s why pricing will be decided depending on which part of the model you will be using. 

Lifestyle photography with hand models may cost around $40-$150, whereas a full body of the model may cost around $100-$700 or even more.

10. Real Environment Photography – Contextualized With a Lifestyle

lifestyle photography

This is another form of lifestyle photography in which the models are seen wearing the products in an actual setting. Depending on the type of product, both indoor and outdoor product photography can be done with this style. 

The main theme of this genre is to tell a story through images. For example, models can be seen applying sunscreen on a beach when promoting sunscreen products.


  • Convey a story
  • Helps to build a connection with the context
  • Helps customers to visualize the products in that particular context

Pricing Guide:

The pricing for this category is similar to that of lifestyle photography. However, the outdoor shoot requires a travel fee, and the indoor set organization needs an additional cost to prepare the set with props. So, depending on the location and other factors, the price may vary.

11. The Scale Shot in Photography – Shot Scale Distribution (SSD)

Scale Shot in Photography

Often, due to the camera angle, it becomes difficult to determine the actual size of the products. In that case, scale shots come in handy. In scale shot photography, the products are shot in a way that their size is understandable through the image. 

Models or other products can be used to convey the idea of the size. For instance, if a model is carrying a bag, the viewer can see the size of the bag, but if the bag is placed on a flat surface, this would not be possible.


  • Gives the idea about the size of a product
  • Helps customers visualize products in their hands or body

Pricing Guide:

If models are used for the scale shot, then the pricing would be similar to that of lifestyle photography. However, if other products are used, it would be considered group photography. 

How Much Does Product Retouching Cost?

Photo retouching is a crucial part of product photography to make the product photographs flawless. That’s why every photographer needs to retouch the images before delivery. 

The demand for photo retouching has made photo editing services popular these days. However, every photo editing agency works differently, and their pricing also differs. Hence, to make photo editing cost-effective, selecting a service provider at an affordable cost is crucial.

On that note, Clipping Path Studio is undoubtedly one of the best photo editing service providers at a reasonable price. At Clipping Path Studio, the photo retouching service starts at $0.60/per photo. Depending on the complexity level, it may cost at most $5.6 per image. Moreover, you can receive delivery within 48 hrs, 24 hrs, and 12 hrs. 

FAQ on Product Photography Pricing

  1. How do you price a beginner photographer?

Beginner photographers can fall into various categories, including amateur, student, and hobbyist. Among them, $10-$25/image and below $50/hour can be paid to the hobbyist; $250-$50/image, and $25-$100/hour to an amateur; $25-$100/image and $50-$100/hour to a student.

  1. How much can you make from product photography?

The average annual salary of a product photographer in the US is around $30,850. However, a professional product photographer with many years of experience can earn around $167,015 annually.

  1. How much do freelance product photographers make?

The earnings of an amateur freelancer can be around $500, while an experienced freelance product photographer can charge around $3000 a day. So, the average daily earning of a freelance product photographer in the US can be estimated at around $2,000.

  1. How much should I charge for a photography session?

As a beginner photographer, you can charge around $50 to $100 per hour for a photography session. But if you are experienced and professional, you can charge around $100-$300. 

  1. How much should a photographer charge for digital images?

Nowadays, all types of photography, including commercial and personal events, are delivered in digital format. So, the cost of the digital images is exactly the same amount you will be paying per image. However, if you need the same images in various formats like PNG, Jpeg, or Tif, you may have to pay some additional charge per image.


Good product photography makes a huge difference in increasing a brand’s revenue, as customers make the purchasing decision only by observing the product photography. So, getting creative with product photography is crucial to staying on top of the competition, which is only possible by hiring a professional product photographer. 

We sincerely hope our article has provided you with valuable information about product photography pricing that will assist you in budgeting your product photography.

Furniture Photography for Ecommerce – A Complete Guide to Get Quality Product Photos

Furniture Photography for Ecommerce – A Complete Guide to Get Quality Product Photos

For ecommerce, the role of product photos is 2nd to none. The same goes for furniture products. Their images need to be flawless, clear, and understandable by hook or crook. 

By following some photography tips, any furniture images can be made functional for the ecommerce. 

This article will discuss furniture photography tips that will lift up your image outlook and get a good impression. Let’s dive in. 

Does Furniture Product Photography Matter for Ecommerce Business? 

Yes, it does. The success of an ecommerce business depends on a number of factors, and images happen to be the vital ones. Paying less heed to this component may cause the loss of customers even before the competition starts. 

But, here’s the deal. The images have to be of high quality for visitors to be hooked. Otherwise, it might drive them away. 

Here are some reasons why furniture product photos play such a vital role in an ecommerce business. 

  • Consistency in marketing 

Starting an ecommerce business isn’t just about a store; it’s about a brand. To retain a positive marketing effect, publishing high-quality images is a must. Therefore, high-quality images help ecommerce furniture owners maintain consistency as a brand. 

  • Be recognizable 

People tend to check photos that are clear and show detail. When ecommerce business owners post high-quality photos, they appear as a brand that values what people demand. They meet viewers’ expectations and build trust. Thus, photos help them become memorable and create a loyal clientele. 

  • Improve customer experience 

Someone will buy an armchair. If the photos are clear, s/he will check the details and price, and if everything matches- s/he will purchase it. So, it means furniture photos ensure an improved customer experience. Potential buyers get a good idea of the product until they are satisfied. 

  • Increase of sales 

High-quality photos help increase product sales, and the same goes for furniture. It ensures viewers get to see the product, check them, and get satisfied as their questions have been answered through the product image and description. Thus, they will be motivated to purchase. 

  • Product returns reduction 

Images are one of the causes of getting products returned. So, it’s important to show accurate product photos. Such photos help the viewers visualize the product. So, when they order and receive it- it matches how they saw in the images, resulting in a reduction of return. 

Photography Tips to Get Quality Furniture Product Photos 

furniture photography tips

Commercial photography always needs extra care and precaution. It includes both you and your client’s business. Therefore, whenever you are up for such a gig, make sure you are prepared thoroughly. 

There are many tips to follow when it comes to taking professional photoshoots. But here, we have listed 7 furniture photography tips for you. 

Tip 1: Get the furniture prepared

Before starting any furniture photo shoot, ensure your subject/product is clean if it’s not a brand new product. Remove every dust and speck from the furniture inside the curving designs. 

If you got scratch marks, an oldish vibe, or color imbalance on the furniture- don’t fret over it. Just make the product clean as much as possible with those unremovable parts. Later you can remove those unwanted objects by using the photo editing software. 

Tip 2: Choose location to shoot 

Location/ place is a significant factor to consider for a furniture photoshoot. You can shoot in your own studio or rent a furniture photography studio. Consider these 2 factors for choosing a place for this photography- 

  1. The place is spacious. 

Photos of the sofa, table, bench, or armchair won’t come out good if they are shot in cramped places. For taking professional-grade photoshoots, you need to make sure the place is spacious enough so that there is a moderate distance between the camera and the furniture and its surroundings. 

Pro-tip: Choose a place that is easy to find, the furniture can be moved easily, and you can take shots from every angle. 

  1. There is ample lighting. 

There are 2 types of lighting sources- 

i. Natural lighting 

Sunlight is the greatest source of natural light; you can take full advantage of it as long as the weather doesn’t change. However, make sure to shoot when the sun rays produce soft light, such as in the morning or afternoon. This way, you will get some really amazing photos. 

Pro-tip: Avoid taking shots when the sunlight is rough [such as at noon]. 

ii. Artificial lighting 

There are some times when the sunlight isn’t available, like raining, at night, etc. Hence, the solution has led us to use artificial lighting. For the lighting setup for furniture photography, use continuous and strobe lights. 

Pro-tip: To balance the light evenly and avoid cast shadow, use modifiers, bounce cards or reflectors. 

Tip 3: Have the perfect gear for the photo shoot 

Before shooting, do a cross-check of your equipment. If you are new, here are some suggestions for you. 

  • Camera 

You might want to choose the best camera for the furniture photoshoot. Hence, do research and ask for suggestions from furniture product photographers regarding what cameras they are using. This will help you curtail your choice list. 

Pro-tip: Don’t aim for the high-budgeted lens at the beginning. Better start trying with pre-owned ones or an affordable one. 

  • Lens

The camera lens is a sensitive issue. They say a good lens with a normal camera produces much better results than some expensive cameras. Do the same research as you do for the camera to pick the best lens for furniture photography. 

Pro-tip: Prime lens and Wide angle lens are the best for furniture product photography. 

  • Background

For ecommerce, such as Amazon product images, you’ll need a white background; for other purposes, you can use still or colorful backgrounds. Or you can shoot outdoors for lifestyle shots. 

Here the solution can be using different backdrops that are available on the market. The best backdrops for furniture photography are paper, fabric, printed backdrop, vinyl, etc. 

Pro-tip: To avoid the frequent cost, choose the backdrop material that lasts long. 

  • Tripod

This might seem optional, but no, it’s not. If you are shooting furniture handheld, you’ll get tremors causing the camera to shake, resulting in blurry photos. You don’t have unlimited time to take shots for the whole day. The picture-perfect capture can be done steadily in one go, only if you are using a tripod. 

Tip 4: Experiment with the camera settings

The fun time begins now. Furniture is a large product. So, check which settings function well to shoot a better view. 

  • Exposure triangle

The exposure triangle won’t be much different from any other products [except jewelry photography]. 

  • Aperture – It is called a camera’s pupil. A high aperture allows more focus on the subject, making the images sharp. For furniture shots, start from a small aperture. 
  • ISO – It allows you to shoot in low-light situations and fast. For creative furniture photography, starting from low ISO is better to be on the safe side. Otherwise, noise may appear on the images. 
  • Shutter Speed – For moving objects, a faster shutter speed works to freeze the subject and avoid motion blur. However, that won’t be the case for furniture. As it is a still product, you can shoot from a low shutter speed. 
So, what is the best camera setting for furniture product photography? The ideal camera settings for taking furniture photos are aperture f/16, ISO 100, and shutter speed 1/125. 
  • Focusing Mode 

Every photographer prefers manual focus as they get flexibility in focusing on the subject’s best view. You can choose autofocus as well. The autofocus functions nowadays are fast and accurate. As furniture is a still product, you will get good photography by using AF mode. 

  • White Balance 

White balance or color temperature mismatch will create blue or yellow color in the image. There are 2 ways to solve it- 

  1. You can choose a preset to avoid such a situation. With preset, you can shoot in any weather and lighting. 
  2. Use kelvin number (manual color temperature). 

Tip 5: Make the furniture star of the show

The purpose of your photoshoot is to display the furniture in full view; therefore, refrain from using any extra props, decoration, and over-styling. 

Let’s say you are shooting for a shop that sells old furniture. Take a shot of the furniture as it is, and highlight the best features. Don’t hide if it has any damages or imperfection; it is expected. This way, the customers will know the problem and then decide. 

Tip 6: Decide angle and take multiple shots (360) 

As online shoppers can’t check the product firsthand, images are the only option they rely on. So, take shots of different angles- front shot, back shot, angle shots, 360-degree shots. Make sure those shots feature the product perfectly. So that potential customers don’t get confused. 

Tip 7: Edit your furniture photos 

Raw images may contain distractions or flaws, or some may be caused due to the camera- those images can’t be used like that. You need the furniture product photos edited. It will help make your image lively through color correction, background changing, removing objects, and a lot. 

If DIY isn’t your solution, then there are professional photo editing services. Nowadays, these services offer high-quality services from expert photoshop editors within budget. 

Your Options for Hiring a Professional Furniture Photographer

If you are looking to hire a professional furniture photographer to take shots, you can just check this out. 

Here we have listed down the easiest platforms that have professionals or provide professional furniture photoshoots. 

Thumbtack: This is a resourceful online platform that connects you with a wide range of service professionals. You can check personal details, reviews, and rates and compare those to find your best suit free of cost. 

Once you have signed up, type the service you need and enter your area code. Thumbtack will show a list of skilled professionals in that particular area. 

Upwork: Finding talented professionals is easier with freelancing sites. At Upwork, you can check any professional, their skill, portfolio, and pricing and then go for hiring. 

This is a time and cost-saving method as you don’t have to either look or ask around for whom to hire. The only challenge is being aware of fraud; many people claim themselves to be professional. 

Photography Studio: You can check out the following websites. They have been offering furniture product photography services for quite some time. 

  • Prodoto 

William Lack, a former press Photographer, is the founder of Prodoto Photographic Studio. This commercial product studio is quite spacious. 

This is an all-in-one place for product photography. It ensures clients feel comfortable with their services and the experience. Their clients include Superdry, Craghoppers, Mamas & Papas, Morrisons, and more. 

  • Kore Studios 

Philippe Roy and John Foster are the founders of Kore Studios. This is a Shanghai-based boutique studio that produces creative images and videos by incorporating the latest technology.  

Their services cover still images, video, production, and photography post-production. So far, they have collaborated with Pandora, Syoss, Ellemen, Matrix, and more. 

Get Furniture Photo Editing Services from Professionals 

Furniture Photo Editing Services from Professionals 

If you are looking for this service, then welcome to Clipping Path Studio (CPS)

Here at CPS, we offer a wide range of pro-grade photo editing solutions for commercial photographers, art directors, studio owners, ecommerce sellers, online store owners, and more. 

We are different from traditional photo editing companies because of our- 

  • Years of experience 

 We have been serving in this industry for more than 10 years. By this time, we have collaborated with clients from various countries. That’s why we are capable of working on any type of editing.  

  • Team of skilled photo editors 

Our team members are well trained in photoshop. By handing us your project, you get access to them. They pay precise attention to your requirements and follow that accordingly. 

  • Collaboration of productivity

CPS is just not a brand, it’s your partner in growth. By collaborating with us, you get ample time saved- focus on the productive work while we handle the complications of post-production. 

  • Professionally edited high-quality images 

Our unmatched working procedure is surely suitable for your work style. We offer fast, high-quality services at a competitive rate. No compromise in quality. Every project goes through a 3-step quality control process to ensure it’s up to the mark.  

We are confident to provide you with the best experience you will ever have. Just give us a knock

Common Questions Regarding Furniture Photoshoot

What is the best camera for furniture product photography?

Singling out the best camera for furniture among the countless is difficult. So, here are a few of them: Sony a6400, Fujifilm X-S10, Nikon D850, Canon Rebel SL3, and Panasonic Lumix FZ80K. 

What is the best lens for taking furniture shots?

You can use a 50mm prime lens for such photography. However, you can use wide angle lens as well (for products like bed or sofa)

What is the best photography background for furniture products?

Paper, fabric, or board are commonly the best option for using as the background of furniture photoshoots. 

Where can I find furniture product photography props?

You can look into ecommerce sites or local markets to find relevant props that go well with the furniture you will be shooting. But need to remember, you don’t always have to buy and use. Sometimes, you can use anything that is available around you. 

How do you photograph white furniture? 

White furniture complies well with any background. Just make sure there’s not many distracting objects or dust. As long as it is clear and every feature is obvious, you are good to go for taking a photograph. 

Final Thoughts 

So, that’s all in this content. By now, you probably have understood what you need to do and how you should take shots of your furniture. 

Hope the above-mentioned tips help you get the best output in ecommerce. 

If you have anything you want to tell or share with us, feel free to reach us. 

Packshot Photography – A Complete Guide to Help You Sales More

Packshot Photography – A Complete Guide to Help You Sales More

Customers often overlook similar products with equivalent quality and benefits because of their unappealing packaging, as products with stunning appearances are difficult to resist purchasing. That’s why brands come up with innovative ideas to make the appearance of their products stand out from the competition. 

Packshot photography is considered one of the most demanding genres of photography in the online business because it allows businesses to showcase their products with eye-catching packaging to customers.

This article will introduce you to packshot photography and go over some valuable tips for taking beautiful packshot photos. 

So, without further ado, let’s get straight into the discussion. 

What is Packshot Photography?

Packshot photography, also known as packaging photography, is a genre of product photography in which the products are shot along with their packaging or labels that contain information about the product, such as its name, brand, and logo. 

Packshot photography is an effective eCommerce tool to familiarize customers with the product and its brand. Besides, it presents products with precisely the same appearance that customers will see in real life. So, customers can make purchase decisions with complete transparency. 

What Makes a Good Packshot?

The main focus of packshot photography is the product. It is vital to highlight the product’s unique features to make the photos appealing to the customers. For that, the images should be clear and of excellent quality. 

To improve your packshots, take into account the following.

  1. Good Quality Lens

A high-quality lens should be used in addition to a good DSLR or mirrorless camera to maintain the quality of the photos. Usually, for product photography, a 50mm lens is recommended. However, a macro lens works best for packshot photos, as this genre of photography requires taking close shots to capture the details of the products.

  1. Proper Lighting

The appearance of the product is entirely dependent on the lighting. Unfavorable lighting can make the products look unappealing, whereas harsh lighting can too often lead to shadows, reflections, glares, and other issues. Hence, it is essential to set up the lights properly so they can spread out evenly. 

However, even lighting can go wrong when attempting to show the texture of certain products like leather, fabric, etc. In that case, uneven lighting having different intensities is recommended so that light gets reflected to highlight the texture of the products in the photos.  

  1. Utilizing Photography Gears

Photographic gear plays an essential role in making the photographs look appealing and professional. A tripod, a diffuser, and a reflector are among the pieces of equipment that are entirely necessary.  

A tripod is necessary for packshot photography, as it keeps the camera steady and aids in capturing clear images. Besides, diffusers like umbrellas and softboxes aid in spreading the light evenly to avoid harsh shadows. Reflectors are also crucial to ensuring even illumination throughout the entire space. So, make the best use of these tools.

  1. Accurate Angle

Every product category has some distinctive characteristics that can be highlighted from various angles. For creative packshot product photography, you can experiment with the following angles to make the packaging of certain products pop out:

  • Front angle: Most products, including those for skincare, makeup, toiletries, clothing photography, etc., have their brand name and logo up front. So, for these kinds of products, this angle works best. 
  • Back angle: Information regarding the ingredients and process of use is usually mentioned at the back of the product. As the demand for this view is huge among customers, and it also triggers their purchasing decisions, brands try to make that portion lucrative as well.
  • Top view: Almost every product, starting from apparel and cosmetics to gadgets, looks appealing from the top. It is among the best methods for displaying the packaging of any size product. This angle is also known as flat lay photography
  • Macro shot: A product’s material and texture are an essential part of its packaging. Especially in the case of purchasing clothes, the texture and color of clothes matter to the customers. Macro photography is the best technique for highlighting these features. 
  • Profile shot: This type of shot is taken from the side of a product. Usually, this angle is ideal for shoe photography, as the logo is often placed on the sides.
  • 45-degree angle: This angle is also helpful for photographing shoes because it allows you to get shots of both the front and the sides of the shoes.
  1. Attention to Composition

Last but not least, attention should be given to the overall composition. A simple background should be used to keep the products in focus to make the composition attractive. For the indoor shoot, it’s better to use a neutral or white background photography, and a serene location without any visual noise should be used for the outdoor shoot. 

Along with that, images should be taken in a way that makes the product the focus of the frame. For that, close-up shots are most suitable. Moreover, maintaining the image’s sharpness will ensure that every detail of the product is photographed.

Who are Benefited from Packshot Photography?

Packshot Photography

A business isn’t just about one company; many other people collaborate to make a business successful, from production to marketing to distribution. And in this age of eCommerce, all these aspects of business somewhat rely on product photography.

The following is the list of clients for product packshot photography.


Luxury brands for bags, shoes, cosmetics, and so on launch new products every now and then. To make their varied range of products popular among the customers, they need to advertise them on their website. Besides, they focus more on the packaging to make the products appealing and convey a sense of high quality. 

Through packshot photography, the packaging of the products can be highlighted in the best possible way. Additionally, it will aid in improving their sales and building a strong brand image.

Magazine Publishers

In addition to using websites for marketing, companies often run ads in magazines to reach a wider audience of consumers who prefer printed ads. The best type of photography for printed advertisements is product packshots. 

Packshots make the product packaging look fantastic in the larger printed advertisements like on the magazine pages. Besides, it presents crisp, product-focused shots, highlighting all of the finer details of the products that can successfully draw customers’ attention. 

Online sellers

The eCommerce platform entirely depends on high-quality product photography to run the business. As online consumers can’t observe the products physically, they prefer to see clear images of the products. Besides, high-quality images help to build trust among consumers. 

Hence, packshot photography is vital for online sellers to reach potential customers. The high-quality, detailed packshots give customers an idea of what to expect when they receive the products. Moreover, consumers can recognize the products in the physical store by seeing the package shots online. 

Packshot Photographers

Packshot photography is a good career option in this modern era of online business. To make the products look captivating, everyone from a wide range of small and large brands to magazines needs the services of skilled packshot photographers. 

Professional packshot photographers are thus one of those reaping the rewards of this subgenre of photography. 

Packshot Product Photography Tips

You might find the following suggestions helpful to make your packshot photography look professional. 

1. Keep the composition simple

Keep the composition simple

The purpose of packshot is to capture the products in their natural state so that consumers don’t feel that they were deceived by showing some extraordinary-looking products that look way different in real life. So, keep the composition as simple and natural as possible. 

2. Ensure Actual Color

Packshot Photography - A Complete Guide to Help You Sales More

Customer trust is the most crucial element that has the power to make or break an online business. It is vital to conduct promotion by maintaining the exact color of the product to preserve customers’ trust.

Color sensitivity is especially evident in the apparel business and makeup products, as customers choose these products primarily based on their color preferences. 

3. Avoid Using Props

Packshot Photography - A Complete Guide to Help You Sales More

The main focus of packshot photography is the product itself. Although props increase the appeal of a product, they can sometimes divert the focus from the subject. So, to keep the entire focus on the product, it is best to avoid using props.

4. Proper Framing

Packshot Photography - A Complete Guide to Help You Sales More

The most preferred framing style for product photography is the rule of thirds, where the product is placed in one-third of the frame, leaving the rest of the two-thirds portion blank. However, for packshot photography, the product requires to occupy the maximum space in the frame. 

That’s why it’s better to position the product at the center of the frame and take the shot from a close distance.  Besides, the chances of visual noise will be lower since the product will cover most of the frame.

5. Create a 3D and 360-degree Image

Create a 3D and 360-degree Image

Another way of making your packshots attractive to customers is through 3D and 360-degree images. Products like shoes, bags, and many others may have important details all over their bodies, which is challenging to capture in one single picture. 

However, with the support of CGI and editing tools, it is possible to make 3D and 360-degree product photos, which help showcase product details from every angle. Although it is pretty expensive to create this kind of image, its output is incredible. 

When to Consider Hiring a Professional Packshot Photographer 

Many of you might be worried about the packshot photography price, which may persuade you to try taking photos on your own. However, if you do some research, you might come across experts who will work within your budget. 

No matter how big or small your business is, it is best to get help from a professional photographer to create your brand image. 

Here are the benefits of hiring a professional:

To get Professional quality photos

A professional packshot photographer is well aware of product types and knows how they should place the product, position the light, set the frame, or even which angle best represents a particular product. 

Besides, every platform has its own preferred image size and file type. A professional photographer works while keeping those preferences in mind and provides you with professionally edited, high-resolution photographs that are compatible for use on different eCommerce platforms. 

To reduce costs 

As a non-professional photographer, it is apparent that you don’t have a packshot studio to shoot your products. So, you would need to buy all the equipment like a camera, lens, lights, and other necessary photography tools. 

Instead of spending so much on equipment, you can save some money by hiring a professional packshot photographer, as they generally have their own well-equipped packshot photography studio.

To achieve a consistent result

A brand’s credibility can be inferred from photography that maintains a consistent aesthetic. However, shooting products by amateur or multiple professional photographers will result in various photographic styles, making the products appear uncoordinated. 

Photographers spend a lifetime perfecting their unique photographic styles. Hence, you can ensure the consistency of your product photographs in terms of framing, lighting, and color composition by hiring a specific professional photographer, which will eventually help to develop a consistent brand image.

Get Your Packshot Photos Edited By Professionals 

Packshot retouching is a must before using them for business because raw photos frequently need to have color corrected, light problems fixed, backgrounds fixed, and many other issues fixed to make them a customer-alluring packshot.

Since consumers’ purchasing decisions are influenced by how appealing a product appears in images, every small and large brand heavily relies on photo editing services. Many photographers also choose to outsource their photographs to save time and energy. However, retouched images from photographers require additional charges, which many business owners can save by hiring Adobe photoshop experts.

An experienced photo outsourcing agency like Clipping Path Studio offers a wide range of services at a reasonable price that will enhance your packshot and ensure a boost in your sales. 

Why should you choose Clipping Path Studio? 

  • 150+ certified professionals
  • Guaranteed professional quality high-resolution images
  • Accepts large orders & discount
  • Fast delivery

Final Thoughts

Packshot photography is a simple yet effective technique to promote products to customers. As the primary goal of packshot photos is to highlight the product packaging, there is no need for artistic composition. Still, it is essential to use lighting strategically to capture the details of the packaging of the products.

We believe you have gained enough insight regarding packshot photography, which you can successfully utilize for your upcoming shoots.