Commercial product photography is about hiring professional photographers to make the products look professional and captivating enough to attract customers.
The first and most important concern when hiring someone, whether a photographer or a brand owner, is to consider the pricing, as photographers need to set the pricing, and brand owners need to set their budget for the photography.
We have designed this product photography pricing guide to provide a comprehensive idea to both photographers and business owners.
So without further ado, let’s check it out.
How Do Product Photography Pricing Approaches Differ?
Product photography pricing depends on various factors, such as the type of photography, types of pricing methods, and so on. However, out of all of them, your choice of photography studio comes first. Usually, there are two types of photography studio services that you can choose from, which are-
Independent/Freelance Photography Service
In almost every city, numerous independent photographers provide their services for indoor, outdoor, corporate and personal events. Freelance photographers may or may not own any studio. However, they may rent a studio or work at your desired location to complete your project.
There are freelance photographers at all skill levels, from beginner to professional. So you can anticipate that the beginner photography pricing will be a little lower than those of freelancers with more experience.
Price can be negotiated
A large number of options
If the photographer is local, shipping expenses are reduced
Can be hired for an emergency situation if you don’t have time to ship products
You can hire them for both small and large projects. However, they may not be available in every city or have different prices, so you need to do some research to find the one that will be best for your product and budget.
Professional quality is guaranteed
Well-equipped studio appropriate for every type of product photography
Work with both small and large size products
Expert in product photography
Both eCommerce standard and lifestyle photography with models are possible
Provides technology to the customers to monitor their project’s quality and progress
Sometimes quite pricey
If the studio is far away, shipping costs might go up
Ways to Determine Product Photography Pricing
Every photographer or photography studio has its own distinctive pricing methods. However, the following are popular methods that almost everyone follows.
Per hour or day
Paying photographers per hour or per day is a common commercial product photography pricing method. You may have a limited quantity of products that may take only 3-4 hours or only a day to shoot. In such a case, you can opt for this method.
Usually, for still images, you might be charged around $150 per hour and $1200 per day. However, for 360-degree images, the price may increase to around $200 per hour and $1500-$1600 per day as some advanced technology and methods are required for this product photography category.
Nevertheless, the estimated time for the photography may not always be accurate because various factors, including the preparation of the set, the positioning of the subjects, the photographer’s speed and skill, and many others, affect the shooting process. So, paying per hour or day might end up costing you more than the number of images you would expect to get.
Paying per product is another common category of pricing for product photography. Here, you will be charged according to the number of your products. For instance, if you have 20 products in a similar category, then you will be paying a certain amount per product, let’s say $10, which means your total bill will be $200.
Besides, if your product contains different components, for instance, for car photography, you would need images of various car components, such as the steering wheel, seats, tires, headlights, etc., each of which requires a different level of photographic skill. In such cases, every component may have a different price depending on its difficulty level.
However, this method has some issues for both the photographer and the customer. A drawback for the photographer is that sometimes they may take way more pictures than they had planned because there is no limit to the number of images.
On the contrary, customers may receive fewer photographs per image due to time constraints and a large number of products, which is a disadvantage for the customers. That’s why photographers often set a maximum number of shots to avoid such problems. Customers who demand images beyond that limit might have to pay an additional charge.
The most convenient method for commercial photography pricing is to pay per image. This method is advantageous for both the photographer and the customer. Customers can decide the number of images as per their budget; on the other hand, photographers can shoot, considering the specific number of images.
However, the effectiveness of this method depends on proper planning. First, you have to decide how many shots per product you will need. A front shot, a back shot, and a close-up shot are typically the minimum number of shots that are necessary. If you are sure about the quantity, you can ask for a quote from the photographer.
Many photography studio websites have a photography pricing calculator to make the ordering process transparent and convenient. You can select the categories and the number of images you want to receive, and then the calculator will provide you with an estimated photography pricing list. This will also help you design your budget.
Moreover, this method is way more cost-effective than the rest of the methods. Usually, commercial photography requires a huge number of images. So, some agencies provide the opportunity to minimize costs for bulk orders. That is, if the cost per image ranges from $25 to $50, the cost per image might gradually decrease with the increase in order size.
However, some additional charges might get included due to the following reasons.
Product weight: If the product requires specialized tools and extra staff to shift its position due to its weight, then you may need to spend some extra bucks.
Product size: Large products require a large space for the shoot and other photography tools, such as a large tripod. Besides, extra people may be required to manage their position, which makes the photoshoot quite challenging and a bit more costly than the regular products.
Product styling: For clothing photography and food photography, the products need some styling, such as ironing clothes to remove wrinkles, folding, and adding complementary products to make food items or clothes items more compelling. All these activities require extra time and labor, which can increase the cost.
Product preparation and organization: If your products need to be cleaned or arranged in a particular order due to having multiple components, it will take more time and effort to prepare everything for the photography session, increasing the overall cost.
Designing set: A specific set is required for home decor or furniture photography to make the photographs appear realistic and captivating. It takes a lot of time and effort to construct such photoshoot sets. Besides, some of the funding will be spent on the props for the setting and the crew, which could cause some additional charges.
Hiring models: If you need models like hand models for jewelry photography, foot models for shoe photography, or models for apparel photography, then you can expect to pay some additional charges.
Product shipping and returns: If you choose a photography studio, you will be responsible for both the shipping of your products to the studio and the cost of returning them, which is an additional charge.
How Much Does Product Photography Cost?
There are many different product photography types, each with a different price range. Prices may differ based on factors like the photographer’s or studio’s reputation, expertise, policies, products, and types of photography. The information provided below will give you a general idea of the potential cost for your preferred genre of product photography.
1. Individual Product Photography – 1 Product Per Shoot
This photography category is often considered the standard product photo, as only one product is photographed in each image. This type of image is ideal for use on eCommerce sites or for social media marketing. It can also be used as a banner, in a catalog, or even in magazines.
Makes the product the center of focus
Highlight the features of the product without any visual distraction
Helps to draw the customer’s attention
Individual product photography pricing may range from around $25-$50 per image. The cost may vary depending on the size and type of the product. That’s why it’s better to contact them for a custom quote.
2. Group Photography – Multiple Products Shoot
In this category, a variety of products are showcased in a single frame. The products can be organized by considering their similar colors, materials, or even designs. It’s ideal for social media marketing on Instagram, Facebook, or Pinterest, as users are most active on these sites.
Show the variety of collections
Provides customers with options to choose from
Effectively persuades customers to make the purchasing decision
This type of photography costs a bit extra as it’s required to do planning for the layout, preparing the set, and many other activities. Hence, such product photography rates can be around $100-$150 per image.
3. 360 Product Photography – Full Circle Photography
360 product photography is in high demand on eCommerce platforms as this photography category gives customers the feel of reality. In this genre of photography, numerous images are taken from all possible angles to capture every detail. Then, with the help of a special type of technology, all the images are combined to create 360 product images.
360 product photography requires advanced technology, the expertise of the photographer, as well as specialized tools such as a circular photography table. Since all these advanced features require a huge investment, only a few well-established photography studios provide this service.
Show details from every aspect
Makes the images more engaging
Enhance trust in the products
360 product photography pricing is way more expensive than other categories as the technology used for this is completely different. So, you can expect to spend around $140-$200 per image.
4. The Package Shoot – The Shoot for Advertisement
Customers usually look at a product’s packaging before deciding whether or not to buy it. Package shots, also known as packshot photography, are therefore used to advertise products on social media and e-commerce websites. This shot’s main focus is to showcase a product’s packaging in the most attractive manner.
Makes the product look more appealing
Helps to build brand image
Provides a professional appearance to the product
This type of photography is mainly for eCommerce. So, its pricing will be similar to eCommerce product photos, which start at around $80 per image.
5. White background Photography – Shoot Products on White Backgrounds
Renowned marketplaces like Amazon prefer white background product photography for their websites. When products are shot against a pure white background, the focus naturally goes to the product as there is no distracting element in the background. Another advantage of using white background product photography is that it helps build brand trust.
Makes the product look professional
Helps to keep the focus on the products
Makes the details look prominent
White background or Amazon product photography pricing ranges around $25-$50. However, some agencies may offer you discounts on bulk orders, while others may not. So, you can do some research to find such a deal for your white background product photography.
6. The Detailed Shots in Photography
Detailed or macro shots are ideal for jewelry photography or other accessories like watches. The main objective of this kind of photography is to take close-up pictures of products in order to capture every little detail, giving customers a full view of the product.
It’s crucial to take pictures of the product from different angles so that you can show off all of its intricate details. So, it’s recommended to use macro lenses to capture such kinds of images.
Shows the finest details of a product
Show texture and original color
Builds trust in the product
As detailed shots are taken for products with intricate designs, making the product look appealing in the photographs becomes challenging. You should be prepared to pay around $30-$100 for macro shots due to the level of difficulty involved in the photography.
7. Ghost Mannequin PhotoShoot – Remove The Model or Mannequin
A unique form of product photography known as “ghost mannequin photography” involves taking several pictures of apparel like T-shirts, shirts, pants, dresses, and others on a mannequin’s body. Then those images are combined while the mannequin is removed from the images.
This type of photography is entirely dependent on Photoshop, as combining the images is impossible without the help of editing. So, photographers need to have expertise in Photoshop to provide this type of photography, or else you have to hire a professional photo retoucher.
Customers can visualize the fit of the products
Keeps the product in focus without any distracting models or mannequin
Gives the products a 3D effect
As this type of product photography requires mandatory retouching services along with photography, the difficulty level is a bit higher. So the pricing for photography may be around $75-$150 per image.
8. Flat Lay Shoot – Image Taken Straight Down From Above
Flat lays are another category of eCommerce photography where products such as clothing, food products, etc. are laid on a flat surface, and shots are taken by setting the cameras parallel to the photography surface above the product.
These types of images are popular on social platforms and online marketplaces for their professional appearance. Besides, this photography style works well for single and multiple product shots.
Provides neat and organized appearance
Makes products look professional
The minimalist setup brings focus directly to the product
Lifestyle photography also refers to “products in action” photography. In this category, products are displayed on models to show how they will appear when worn.
Usually, products like jewelry, accessories, shoes, bags, clothes, and many others require this genre of photography to use certain parts of a model like hands, feet, neck, ear, shoulder, and sometimes the entire body.
Provides the product a wearable look
Helps customers visualize how the product would look on them
Creates brand image
Lifestyle product photography pricing includes the cost of the photographer’s time and effort as well as the fee of the model. That’s why pricing will be decided depending on which part of the model you will be using.
Lifestyle photography with hand models may cost around $40-$150, whereas a full body of the model may cost around $100-$700 or even more.
10. Real Environment Photography – Contextualized With a Lifestyle
This is another form of lifestyle photography in which the models are seen wearing the products in an actual setting. Depending on the type of product, both indoor and outdoor product photography can be done with this style.
The main theme of this genre is to tell a story through images. For example, models can be seen applying sunscreen on a beach when promoting sunscreen products.
Convey a story
Helps to build a connection with the context
Helps customers to visualize the products in that particular context
The pricing for this category is similar to that of lifestyle photography. However, the outdoor shoot requires a travel fee, and the indoor set organization needs an additional cost to prepare the set with props. So, depending on the location and other factors, the price may vary.
11. The Scale Shot in Photography – Shot Scale Distribution (SSD)
Often, due to the camera angle, it becomes difficult to determine the actual size of the products. In that case, scale shots come in handy. In scale shot photography, the products are shot in a way that their size is understandable through the image.
Models or other products can be used to convey the idea of the size. For instance, if a model is carrying a bag, the viewer can see the size of the bag, but if the bag is placed on a flat surface, this would not be possible.
Gives the idea about the size of a product
Helps customers visualize products in their hands or body
If models are used for the scale shot, then the pricing would be similar to that of lifestyle photography. However, if other products are used, it would be considered group photography.
How Much Does Product Retouching Cost?
Photo retouching is a crucial part of product photography to make the product photographs flawless. That’s why every photographer needs to retouch the images before delivery.
The demand for photo retouching has made photo editing services popular these days. However, every photo editing agency works differently, and their pricing also differs. Hence, to make photo editing cost-effective, selecting a service provider at an affordable cost is crucial.
On that note, Clipping Path Studio is undoubtedly one of the best photo editing service providers at a reasonable price. At Clipping Path Studio, the photo retouching service starts at $0.60/per photo. Depending on the complexity level, it may cost at most $5.6 per image. Moreover, you can receive delivery within 48 hrs, 24 hrs, and 12 hrs.
FAQ on Product Photography Pricing
How do you price a beginner photographer?
Beginner photographers can fall into various categories, including amateur, student, and hobbyist. Among them, $10-$25/image and below $50/hour can be paid to the hobbyist; $250-$50/image, and $25-$100/hour to an amateur; $25-$100/image and $50-$100/hour to a student.
How much can you make from product photography?
The average annual salary of a product photographer in the US is around $30,850. However, a professional product photographer with many years of experience can earn around $167,015 annually.
How much do freelance product photographers make?
The earnings of an amateur freelancer can be around $500, while an experienced freelance product photographer can charge around $3000 a day. So, the average daily earning of a freelance product photographer in the US can be estimated at around $2,000.
How much should I charge for a photography session?
As a beginner photographer, you can charge around $50 to $100 per hour for a photography session. But if you are experienced and professional, you can charge around $100-$300.
How much should a photographer charge for digital images?
Nowadays, all types of photography, including commercial and personal events, are delivered in digital format. So, the cost of the digital images is exactly the same amount you will be paying per image. However, if you need the same images in various formats like PNG, Jpeg, or Tif, you may have to pay some additional charge per image.
Good product photography makes a huge difference in increasing a brand’s revenue, as customers make the purchasing decision only by observing the product photography. So, getting creative with product photography is crucial to staying on top of the competition, which is only possible by hiring a professional product photographer.
We sincerely hope our article has provided you with valuable information about product photography pricing that will assist you in budgeting your product photography.
For ecommerce, the role of product photos is 2nd to none. The same goes for furniture products. Their images need to be flawless, clear, and understandable by hook or crook.
By following some photography tips, any furniture images can be made functional for the ecommerce.
This article will discuss furniture photography tips that will lift up your image outlook and get a good impression. Let’s dive in.
Does Furniture Product Photography Matter for Ecommerce Business?
Yes, it does. The success of an ecommerce business depends on a number of factors, and images happen to be the vital ones. Paying less heed to this component may cause the loss of customers even before the competition starts.
But, here’s the deal. The images have to be of high quality for visitors to be hooked. Otherwise, it might drive them away.
Here are some reasons why furniture product photos play such a vital role in an ecommerce business.
Consistency in marketing
Starting an ecommerce business isn’t just about a store; it’s about a brand. To retain a positive marketing effect, publishing high-quality images is a must. Therefore, high-quality images help ecommerce furniture owners maintain consistency as a brand.
People tend to check photos that are clear and show detail. When ecommerce business owners post high-quality photos, they appear as a brand that values what people demand. They meet viewers’ expectations and build trust. Thus, photos help them become memorable and create a loyal clientele.
Improve customer experience
Someone will buy an armchair. If the photos are clear, s/he will check the details and price, and if everything matches- s/he will purchase it. So, it means furniture photos ensure an improved customer experience. Potential buyers get a good idea of the product until they are satisfied.
Increase of sales
High-quality photos help increase product sales, and the same goes for furniture. It ensures viewers get to see the product, check them, and get satisfied as their questions have been answered through the product image and description. Thus, they will be motivated to purchase.
Product returns reduction
Images are one of the causes of getting products returned. So, it’s important to show accurate product photos. Such photos help the viewers visualize the product. So, when they order and receive it- it matches how they saw in the images, resulting in a reduction of return.
Photography Tips to Get Quality Furniture Product Photos
Commercial photography always needs extra care and precaution. It includes both you and your client’s business. Therefore, whenever you are up for such a gig, make sure you are prepared thoroughly.
There are many tips to follow when it comes to taking professional photoshoots. But here, we have listed 7 furniture photography tips for you.
Tip 1: Get the furniture prepared
Before starting any furniture photo shoot, ensure your subject/product is clean if it’s not a brand new product. Remove every dust and speck from the furniture inside the curving designs.
If you got scratch marks, an oldish vibe, or color imbalance on the furniture- don’t fret over it. Just make the product clean as much as possible with those unremovable parts. Later you can remove those unwanted objects by using the photo editing software.
Tip 2: Choose location to shoot
Location/ place is a significant factor to consider for a furniture photoshoot. You can shoot in your own studio or rent a furniture photography studio. Consider these 2 factors for choosing a place for this photography-
The place is spacious.
Photos of the sofa, table, bench, or armchair won’t come out good if they are shot in cramped places. For taking professional-grade photoshoots, you need to make sure the place is spacious enough so that there is a moderate distance between the camera and the furniture and its surroundings.
Pro-tip: Choose a place that is easy to find, the furniture can be moved easily, and you can take shots from every angle.
There is ample lighting.
There are 2 types of lighting sources-
i. Natural lighting
Sunlight is the greatest source of natural light; you can take full advantage of it as long as the weather doesn’t change. However, make sure to shoot when the sun rays produce soft light, such as in the morning or afternoon. This way, you will get some really amazing photos.
Pro-tip: Avoid taking shots when the sunlight is rough [such as at noon].
ii. Artificial lighting
There are some times when the sunlight isn’t available, like raining, at night, etc. Hence, the solution has led us to use artificial lighting. For the lighting setup for furniture photography, use continuous and strobe lights.
Pro-tip: To balance the light evenly and avoid cast shadow, use modifiers, bounce cards or reflectors.
Tip 3: Have the perfect gear for the photo shoot
Before shooting, do a cross-check of your equipment. If you are new, here are some suggestions for you.
You might want to choose the best camera for the furniture photoshoot. Hence, do research and ask for suggestions from furniture product photographers regarding what cameras they are using. This will help you curtail your choice list.
Pro-tip: Don’t aim for the high-budgeted lens at the beginning. Better start trying with pre-owned ones or an affordable one.
The camera lens is a sensitive issue. They say a good lens with a normal camera produces much better results than some expensive cameras. Do the same research as you do for the camera to pick the best lens for furniture photography.
Pro-tip: Prime lens and Wide angle lens are the best for furniture product photography.
Here the solution can be using different backdrops that are available on the market. The best backdrops for furniture photography are paper, fabric, printed backdrop, vinyl, etc.
Pro-tip: To avoid the frequent cost, choose the backdrop material that lasts long.
This might seem optional, but no, it’s not. If you are shooting furniture handheld, you’ll get tremors causing the camera to shake, resulting in blurry photos. You don’t have unlimited time to take shots for the whole day. The picture-perfect capture can be done steadily in one go, only if you are using a tripod.
Tip 4: Experiment with the camera settings
The fun time begins now. Furniture is a large product. So, check which settings function well to shoot a better view.
The exposure triangle won’t be much different from any other products [except jewelry photography].
Aperture – It is called a camera’s pupil. A high aperture allows more focus on the subject, making the images sharp. For furniture shots, start from a small aperture.
ISO – It allows you to shoot in low-light situations and fast. For creative furniture photography, starting from low ISO is better to be on the safe side. Otherwise, noise may appear on the images.
Shutter Speed – For moving objects, a faster shutter speed works to freeze the subject and avoid motion blur. However, that won’t be the case for furniture. As it is a still product, you can shoot from a low shutter speed.
So, what is the best camera setting for furniture product photography? The ideal camera settings for taking furniture photos are aperture f/16, ISO 100, and shutter speed 1/125.
Every photographer prefers manual focus as they get flexibility in focusing on the subject’s best view. You can choose autofocus as well. The autofocus functions nowadays are fast and accurate. As furniture is a still product, you will get good photography by using AF mode.
White balance or color temperature mismatch will create blue or yellow color in the image. There are 2 ways to solve it-
You can choose a preset to avoid such a situation. With preset, you can shoot in any weather and lighting.
Use kelvin number (manual color temperature).
Tip 5: Make the furniture star of the show
The purpose of your photoshoot is to display the furniture in full view; therefore, refrain from using any extra props, decoration, and over-styling.
Let’s say you are shooting for a shop that sells old furniture. Take a shot of the furniture as it is, and highlight the best features. Don’t hide if it has any damages or imperfection; it is expected. This way, the customers will know the problem and then decide.
Tip 6: Decide angle and take multiple shots (360)
As online shoppers can’t check the product firsthand, images are the only option they rely on. So, take shots of different angles- front shot, back shot, angle shots, 360-degree shots. Make sure those shots feature the product perfectly. So that potential customers don’t get confused.
Tip 7: Edit your furniture photos
Raw images may contain distractions or flaws, or some may be caused due to the camera- those images can’t be used like that. You need the furniture product photos edited. It will help make your image lively through color correction, background changing, removing objects, and a lot.
Your Options for Hiring a Professional Furniture Photographer
If you are looking to hire a professional furniture photographer to take shots, you can just check this out.
Here we have listed down the easiest platforms that have professionals or provide professional furniture photoshoots.
Thumbtack: This is a resourceful online platform that connects you with a wide range of service professionals. You can check personal details, reviews, and rates and compare those to find your best suit free of cost.
Once you have signed up, type the service you need and enter your area code. Thumbtack will show a list of skilled professionals in that particular area.
Upwork: Finding talented professionals is easier with freelancing sites. At Upwork, you can check any professional, their skill, portfolio, and pricing and then go for hiring.
This is a time and cost-saving method as you don’t have to either look or ask around for whom to hire. The only challenge is being aware of fraud; many people claim themselves to be professional.
Photography Studio: You can check out the following websites. They have been offering furniture product photography services for quite some time.
William Lack, a former press Photographer, is the founder of Prodoto Photographic Studio. This commercial product studio is quite spacious.
This is an all-in-one place for product photography. It ensures clients feel comfortable with their services and the experience. Their clients include Superdry, Craghoppers, Mamas & Papas, Morrisons, and more.
Philippe Roy and John Foster are the founders of Kore Studios. This is a Shanghai-based boutique studio that produces creative images and videos by incorporating the latest technology.
Their services cover still images, video, production, and photography post-production. So far, they have collaborated with Pandora, Syoss, Ellemen, Matrix, and more.
Get Furniture Photo Editing Services from Professionals
Here at CPS, we offer a wide range of pro-grade photo editing solutions for commercial photographers, art directors, studio owners, ecommerce sellers, online store owners, and more.
We are different from traditional photo editing companies because of our-
Years of experience
We have been serving in this industry for more than 10 years. By this time, we have collaborated with clients from various countries. That’s why we are capable of working on any type of editing.
Team of skilled photo editors
Our team members are well trained in photoshop. By handing us your project, you get access to them. They pay precise attention to your requirements and follow that accordingly.
Collaboration of productivity
CPS is just not a brand, it’s your partner in growth. By collaborating with us, you get ample time saved- focus on the productive work while we handle the complications of post-production.
Professionally edited high-quality images
Our unmatched working procedure is surely suitable for your work style. We offer fast, high-quality services at a competitive rate. No compromise in quality. Every project goes through a 3-step quality control process to ensure it’s up to the mark.
We are confident to provide you with the best experience you will ever have. Just give us a knock.
Common Questions Regarding Furniture Photoshoot
What is the best camera for furniture product photography?
Singling out the best camera for furniture among the countless is difficult. So, here are a few of them: Sony a6400, Fujifilm X-S10, Nikon D850, Canon Rebel SL3, and Panasonic Lumix FZ80K.
What is the best lens for taking furniture shots?
You can use a 50mm prime lens for such photography. However, you can use wide angle lens as well (for products like bed or sofa)
What is the best photography background for furniture products?
Paper, fabric, or board are commonly the best option for using as the background of furniture photoshoots.
Where can I find furniture product photography props?
You can look into ecommerce sites or local markets to find relevant props that go well with the furniture you will be shooting. But need to remember, you don’t always have to buy and use. Sometimes, you can use anything that is available around you.
How do you photograph white furniture?
White furniture complies well with any background. Just make sure there’s not many distracting objects or dust. As long as it is clear and every feature is obvious, you are good to go for taking a photograph.
So, that’s all in this content. By now, you probably have understood what you need to do and how you should take shots of your furniture.
Hope the above-mentioned tips help you get the best output in ecommerce.
If you have anything you want to tell or share with us, feel free to reach us.
Customers often overlook similar products with equivalent quality and benefits because of their unappealing packaging, as products with stunning appearances are difficult to resist purchasing. That’s why brands come up with innovative ideas to make the appearance of their products stand out from the competition.
Packshot photography is considered one of the most demanding genres of photography in the online business because it allows businesses to showcase their products with eye-catching packaging to customers.
This article will introduce you to packshot photography and go over some valuable tips for taking beautiful packshot photos.
So, without further ado, let’s get straight into the discussion.
What is Packshot Photography?
Packshot photography, also known as packaging photography, is a genre of product photography in which the products are shot along with their packaging or labels that contain information about the product, such as its name, brand, and logo.
Packshot photography is an effective eCommerce tool to familiarize customers with the product and its brand. Besides, it presents products with precisely the same appearance that customers will see in real life. So, customers can make purchase decisions with complete transparency.
What Makes a Good Packshot?
The main focus of packshot photography is the product. It is vital to highlight the product’s unique features to make the photos appealing to the customers. For that, the images should be clear and of excellent quality.
To improve your packshots, take into account the following.
Good Quality Lens
A high-quality lens should be used in addition to a good DSLR or mirrorless camera to maintain the quality of the photos. Usually, for product photography, a 50mm lens is recommended. However, a macro lens works best for packshot photos, as this genre of photography requires taking close shots to capture the details of the products.
The appearance of the product is entirely dependent on the lighting. Unfavorable lighting can make the products look unappealing, whereas harsh lighting can too often lead to shadows, reflections, glares, and other issues. Hence, it is essential to set up the lights properly so they can spread out evenly.
However, even lighting can go wrong when attempting to show the texture of certain products like leather, fabric, etc. In that case, uneven lighting having different intensities is recommended so that light gets reflected to highlight the texture of the products in the photos.
Utilizing Photography Gears
Photographic gear plays an essential role in making the photographs look appealing and professional. A tripod, a diffuser, and a reflector are among the pieces of equipment that are entirely necessary.
A tripod is necessary for packshot photography, as it keeps the camera steady and aids in capturing clear images. Besides, diffusers like umbrellas and softboxes aid in spreading the light evenly to avoid harsh shadows. Reflectors are also crucial to ensuring even illumination throughout the entire space. So, make the best use of these tools.
Every product category has some distinctive characteristics that can be highlighted from various angles. For creative packshot product photography, you can experiment with the following angles to make the packaging of certain products pop out:
Front angle: Most products, including those for skincare, makeup, toiletries, clothing photography, etc., have their brand name and logo up front.So, for these kinds of products, this angle works best.
Back angle: Information regarding the ingredients and process of use is usually mentioned at the back of the product. As the demand for this view is huge among customers, and it also triggers their purchasing decisions, brands try to make that portion lucrative as well.
Top view: Almost every product, starting from apparel and cosmetics to gadgets, looks appealing from the top. It is among the best methods for displaying the packaging of any size product. This angle is also known as flat lay photography.
Macro shot: A product’s material and texture are an essential part of its packaging. Especially in the case of purchasing clothes, the texture and color of clothes matter to the customers. Macro photography is the best technique for highlighting these features.
Profile shot: This type of shot is taken from the side of a product. Usually, this angle is ideal for shoe photography, as the logo is often placed on the sides.
45-degree angle: This angle is also helpful for photographing shoes because it allows you to get shots of both the front and the sides of the shoes.
Attention to Composition
Last but not least, attention should be given to the overall composition. A simple background should be used to keep the products in focus to make the composition attractive. For the indoor shoot, it’s better to use a neutral or white background photography, and a serene location without any visual noise should be used for the outdoor shoot.
Along with that, images should be taken in a way that makes the product the focus of the frame. For that, close-up shots are most suitable. Moreover, maintaining the image’s sharpness will ensure that every detail of the product is photographed.
Who are Benefited from Packshot Photography?
A business isn’t just about one company; many other people collaborate to make a business successful, from production to marketing to distribution. And in this age of eCommerce, all these aspects of business somewhat rely on product photography.
The following is the list of clients for product packshot photography.
Luxury brands for bags, shoes, cosmetics, and so on launch new products every now and then. To make their varied range of products popular among the customers, they need to advertise them on their website. Besides, they focus more on the packaging to make the products appealing and convey a sense of high quality.
Through packshot photography, the packaging of the products can be highlighted in the best possible way. Additionally, it will aid in improving their sales and building a strong brand image.
In addition to using websites for marketing, companies often run ads in magazines to reach a wider audience of consumers who prefer printed ads. The best type of photography for printed advertisements is product packshots.
Packshots make the product packaging look fantastic in the larger printed advertisements like on the magazine pages. Besides, it presents crisp, product-focused shots, highlighting all of the finer details of the products that can successfully draw customers’ attention.
The eCommerce platform entirely depends on high-quality product photography to run the business. As online consumers can’t observe the products physically, they prefer to see clear images of the products. Besides, high-quality images help to build trust among consumers.
Hence, packshot photography is vital for online sellers to reach potential customers. The high-quality, detailed packshots give customers an idea of what to expect when they receive the products. Moreover, consumers can recognize the products in the physical store by seeing the package shots online.
Packshot photography is a good career option in this modern era of online business. To make the products look captivating, everyone from a wide range of small and large brands to magazines needs the services of skilled packshot photographers.
Professional packshot photographers are thus one of those reaping the rewards of this subgenre of photography.
Packshot Product Photography Tips
You might find the following suggestions helpful to make your packshot photography look professional.
1. Keep the composition simple
The purpose of packshot is to capture the products in their natural state so that consumers don’t feel that they were deceived by showing some extraordinary-looking products that look way different in real life. So, keep the composition as simple and natural as possible.
2. Ensure Actual Color
Customer trust is the most crucial element that has the power to make or break an online business. It is vital to conduct promotion by maintaining the exact color of the product to preserve customers’ trust.
Color sensitivity is especially evident in the apparel business and makeup products, as customers choose these products primarily based on their color preferences.
3. Avoid Using Props
The main focus of packshot photography is the product itself. Although props increase the appeal of a product, they can sometimes divert the focus from the subject. So, to keep the entire focus on the product, it is best to avoid using props.
4. Proper Framing
The most preferred framing style for product photography is the rule of thirds, where the product is placed in one-third of the frame, leaving the rest of the two-thirds portion blank. However, for packshot photography, the product requires to occupy the maximum space in the frame.
That’s why it’s better to position the product at the center of the frame and take the shot from a close distance. Besides, the chances of visual noise will be lower since the product will cover most of the frame.
5. Create a 3D and 360-degree Image
Another way of making your packshots attractive to customers is through 3D and 360-degree images. Products like shoes, bags, and many others may have important details all over their bodies, which is challenging to capture in one single picture.
However, with the support of CGI and editing tools, it is possible to make 3D and 360-degree product photos, which help showcase product details from every angle. Although it is pretty expensive to create this kind of image, its output is incredible.
When to Consider Hiring a Professional Packshot Photographer
Many of you might be worried about the packshot photography price, which may persuade you to try taking photos on your own. However, if you do some research, you might come across experts who will work within your budget.
No matter how big or small your business is, it is best to get help from a professional photographer to create your brand image.
Here are the benefits of hiring a professional:
To get Professional quality photos
A professional packshot photographer is well aware of product types and knows how they should place the product, position the light, set the frame, or even which angle best represents a particular product.
Besides, every platform has its own preferred image size and file type. A professional photographer works while keeping those preferences in mind and provides you with professionally edited, high-resolution photographs that are compatible for use on different eCommerce platforms.
To reduce costs
As a non-professional photographer, it is apparent that you don’t have a packshot studio to shoot your products. So, you would need to buy all the equipment like a camera, lens, lights, and other necessary photography tools.
Instead of spending so much on equipment, you can save some money by hiring a professional packshot photographer, as they generally have their own well-equipped packshot photography studio.
To achieve a consistent result
A brand’s credibility can be inferred from photography that maintains a consistent aesthetic. However, shooting products by amateur or multiple professional photographers will result in various photographic styles, making the products appear uncoordinated.
Photographers spend a lifetime perfecting their unique photographic styles. Hence, you can ensure the consistency of your product photographs in terms of framing, lighting, and color composition by hiring a specific professional photographer, which will eventually help to develop a consistent brand image.
Get Your Packshot Photos Edited By Professionals
Packshot retouching is a must before using them for business because raw photos frequently need to have color corrected, light problems fixed, backgrounds fixed, and many other issues fixed to make them a customer-alluring packshot.
Since consumers’ purchasing decisions are influenced by how appealing a product appears in images, every small and large brand heavily relies on photo editing services. Many photographers also choose to outsource their photographs to save time and energy. However, retouched images from photographers require additional charges, which many business owners can save by hiring Adobe photoshop experts.
Guaranteed professional quality high-resolution images
Accepts large orders & discount
Packshot photography is a simple yet effective technique to promote products to customers. As the primary goal of packshot photos is to highlight the product packaging, there is no need for artistic composition. Still, it is essential to use lighting strategically to capture the details of the packaging of the products.
We believe you have gained enough insight regarding packshot photography, which you can successfully utilize for your upcoming shoots.
As per statistics, 30% of U.S. shoppers deny purchase when product images have quality & details showcasing issues. If you look at Amazon, eBay, AliExpress, etc., famous online marketplace, you will notice their top-notch product images with white, transparent, or relevant backgrounds.
But how do they represent realistic product images? The answer lies in different photo editing services, and the cutout is one of them.
Want to get a professional image cutout services to boost your online business? With this article, you will get all the necessary information about the image complexity level, which industries benefited most, and where to outsource the service.
Let’s get it!
What does it mean to cut out an image?
Cutout an image (also known as deep etched) is the photography post production technique that separates the main subject from its original background. In the eCommerce marketplace, the most demanding & popular way to represent product images are white and transparent background.
This deep etching service is the best way to enhance the image’s appearance that fits well on different eCommerce platforms.
The cutout Image background aims to focus on the main subject vividly.
However, photo cutout services offer professional photo editing solutions for versatile contexts like fashion, product catalogues, advertising, etc.
Now, it’s time to understand the cutout services complexity level with relevant products.
Let’s get started!
Image Cutout Services Based on Complexity
Every image cutout or background removal service might look the same. But the difference lies in an item or product editing complexity and procedures.
Based on these difficulties, there are five main kinds of cutout image services, including:
Simple Product Image Cutout
When you deal with curvy products with a hole like rings, bags, shoes, watches, headphones, and other accessories is known as simple product image cutouts.
Also, in this simple deep-etch, you experience that the path’s anchor points are smaller than others.
However, skilled designers spend less time removing image backgrounds and cutouts.
Medium Product Image Cutout
Medium cutouts represent advanced background removal from an image – because it deals with more holes and a rounder form. Also, the number of anchor points and paths increases compared to simple ones.
And these image editing technique is performed on numerous bends products like bags, jewelry, shoes, bracelets, fashion items, and other product images that contain a few embedded transparencies.
Complex Product Image Cutout
Product images with complex shapes, messy backgrounds, holes, and closed paths require advanced photo editing services like complex cutouts.
For example, floating fur, jewelryphotographs, group close-ups, landscapes, bicycles, chains, furniture, etc., have numerous embedded transparency and closed paths.
However, deleting image backgrounds or intricate cutouts requires time to deal with many pathways.
Multiple Product Image Cutout
Do you want to change singular segments of a product picture by upgrading shading level, size, color, multiple fillings, rotation, effects, filters, and more? With multiple cutouts techniques, you can achieve your goal.
However, these cutouts are popular for GIF and Flash composite activity, style indexes, online-based business products, web layouts, design inventory, and many other sectors.
Super Complex Product Image Cutout
Do you look closely at vertical and horizontal zigzag designs, group photos with flying hair, decorative chair & chain, etc.? You may notice these products represent tricky shapes or curves inside and outside.
And to deal with this large number of paths and anchor points, you need to apply high-end super complex cutout techniques to get the eCommerce-oriented look.
Got the idea about cutouts image complexity level with product examples?
Who can be benefited from Cutout Image Background?
Image cutout is the most demanding photo editing service in eCommerce platforms to earn sales and conversions. Using this technique, you can give your products an attractive, engaging look that evokes many customers.
For this reason, the cutout image background is essential for –
Clear & high-quality product images alone can attract higher audiences, ensuring more sales. Cutout service helps photographers get an ideal shape and image format to upload pictures to any online marketplace.
The most crucial factor in an advertising agency is: who doesn’t want higher leads & revenues? Top-notch and premium quality images are the best thing that ensures customers’ satisfaction with engagement.
Additionally, advertising industries rely on cutout services to represent brands’ professionalism, highlighting product essence.
Product Catalogue Companies
Cutout services also offer photo color correction, contrast, white background removal, and many more to highlight the product’s focal points. And that is the main reason eCommerce business owners, retailers, the apparel industry, etc., pay attention to post-processing for showcasing their masterpieces.
However, visuals deeply affect individual audiences where pixel-perfect product images play a vital role in product catalogs.
In the fashion world, magazines create a positive vibe among customers, including breathtaking apparel, model outfits, newly launched products, and many other items. The magazine builds brand recognition and credibility by spotlighting popular or unpopular products.
But without quality images, the magazines won’t market and sells products or services. So, they prefer a fine-tuned, clear, and professional product view to build a strong relationship and run the business in the long run.
From printing to advertising, cutout techniques are essential to fulfill the file size, composition, contrast, and quality-resolution requirements. Also, to show every detail, such as colors, texture, shape, etc., publishers depend on Photoshop experts to give words of products.
Legitimate patterns, eye-catchy looks, product-highlighting background, etc., evoke customers to buy the product. And that is the real reason that retouchers tend to cut out services. Also, the service helps to isolate the unwanted portion of an image like the ghost mannequin photo editing.
Where to Outsource Image Cutout Service?
In the online marketplace, you will get different outsourcing companies that promise to serve quality photos. But the expertise requires years of experience and the ability to handle different photo editing solutions in one place.
Clipping Path Studio is the best outsource clipping path company where we can support more clients worldwide. Clients reach us in different eCommerce sectors and other industries to get high-end photo editing solutions.
Shoes are one of those fashion products that are a necessity as well as a luxury. With the emergence of eCommerce businesses, the majority of footwear companies today, no matter how big or small, are moving online.
The demand for high-quality shoe images is growing as online businesses become more and more dependent on the use of appealing photographs. And the only way to obtain eye-catching, high-quality photographs is through professional photo editing services.
Read the following section to learn about the blessings of photo editing services and decide which services you should choose for your shoe photography.
Who Needs Shoe Photo Editing Service?
Well, in every industry, there are manufacturers, distributors, dealers, retailers, online sellers, photographers, outsourcing firms, and many other people who are interrelated and somewhat interdependent on one another.
Although their methods of work are different, their goal is the same, which is to operate the business and make a profit.
And the shoe business is no exception. Besides, in today’s world of eCommerce, photo editing has evolved into a fundamental requirement for the shoe industry. Let’s try to find out who needs shoe photo editing services the most.
The following list includes the primary clients for shoe photo editing.
The leading suppliers of shoes are shoe companies or brands. They produce different shoe designs that need to be made popular among the people to stay in business.
Magazines are one of the most popular and widely used forms of advertising. Despite the widespread use of online marketing, print ads through a magazine are still in the hype.
Footwear brands prefer to work with magazines to promote their recently released shoes or most popular designs. Usually, magazines are kept in waiting areas like doctors’ chambers, shops, offices, and so on for weeks or even months.
So, chances of reaching the advertisement to a larger audience increase compared to webpage ads as people usually ignore such ads or even use ad blockers while surfing web pages.
Therefore, magazines need to use edited photos to make the photos appealing to grab readers’ attention and generate revenue.
The benefits of photo editing include-
assist with the target research
prolonging the life of the advertisement
providing recognition to the brands
facilitating the brand’s credibility
Online Footwear Retailers
The e-commerce sector is entirely dependent on high-quality photographs. Regardless of whether the seller sells the footwear on a website like Amazon or eBay or a social media platform like Facebook, Instagram, or Pinterest, the seller must use captivating images to persuade customers to make a purchase.
Since raw photos often have problems with the background, lighting, color, and a variety of other issues that need to be fixed, using edited photos is a necessity to make the photographs appealing and eligible for online marketing.
The benefits of photo editing include-
effective online marketing
increases traffic to the websites
helps to seize the customer’s attention
contributes to increasing sales
Footwear Product Photographers
The footwear product photographers are experts in the field of shoe photography. And, working with photographs involves working with photo editing.
However, the skills required for photography and photo editing are totally different. Not all photographers have expertise in photo editing, and some photographers may not have enough time to invest in doing photo editing on their own.
Due to the fact that shoe photographers work with brands, online retailers, and others associated with the shoe industry, they have to deliver high-quality and flawlessly edited shoe photographs. So, they rely on photo editing services to some extent.
The benefits of photo editing include-
establishing a successful shoe photography career
enhancing the authenticity of their website
increasing the credibility of their expertise
providing opportunities to collaborate with brands and dealers
Shoe Photo Editing Services To Get Better Product Images
There are specific standards for photographs on eCommerce sites that are suitable for conducting business, such as image size, products with a plain white background, etc.
In order to meet these requirements, it is necessary to utilize the photo editing process, and the footwear industry is no exception.
The following is a list of the most popular photo editing services used in the shoe industry:
1. Image Resizing and Rescaling
Shoes look best when placed at the center of the frame. However, centered framing may not always be used, and images may have large negative spaces that need to be cropped out or unwanted objects that need to be removed from the edges of the frame.
Aside from that, some websites might have strict guidelines regarding image sizes in order to speed up loading because a slow loading time can displease users. It should be noted that sloppy image resizing or cropping can lower the resolution of the image.
Therefore, resizing and rescaling are the two most commonly used shoe photo editing services, where skilled editors painstakingly resize and rescale photographs while preserving the quality and resolution of the images to reframe the subject and make them suitable for use on eCommerce sites.
2. Photo Clipping Path
Clipping path is a photo editing technique where photo editors use the Photoshop pen tool to create precise selections to isolate the subject from the background for a variety of uses. Besides using this technique, unwanted objects can also be eliminated from a photograph.
Some websites prefer shoe photographs to have a transparent background, whereas others may prefer a white background. Besides, sometimes you may feel the urge to place the shoes in a surreal context to create an advertisement.
In such cases, a clipping path service is the best option because, once your subject is separated from the background, you can use it however you like.
3. Background Removal
A photograph’s background is a crucial component that can either give the image a polished or unprofessional appearance. Plain backgrounds, for instance, a white or neutral tone background, help to keep the focus on the product and give it a neat and organized look.
However, in raw photographs, it’s challenging to keep the background flawless all the time. Even if a plain white background is used, it may not give the photographs an elegant look that can be achieved through editing. Hence, removing the background is essential in shoe photography.
Shadow is one of the most significant features that sets artificial objects apart from real ones. Unfortunately, removing the background or using high-intensity lights during the shoot could cause shoes to lose their natural shadows and appear fake.
Since in the eCommerce industry there is no physical interaction between customers and sellers, customers fear getting scammed. So, customers usually avoid purchasing shoes that look artificial.
To give the shoes a realistic look and uplift the visual appeal of the photographs, shadow creation services are in high demand. There are several categories of shadow creation services, such as natural shadow, reflection shadow, floating shadow, and drop shadow effect.
5. Photo Color Correction
The product photos should be vibrant enough to draw the customers’ attention, and the color should be precisely the same as the original product in order to earn their trust in the seller or brand.
However, the color of the shoes can often appear dull in the raw images due to the reflection of light, imbalanced contrast, wrong color temperature, inappropriate brightness, inaccurate white balance, and other factors.
Besides, a particular design of shoe may have different color variants, but shooting all the variants may not be possible due to the unavailability of the stock or tight budget. In that case, the only choice is to use edited photos.
So, to make the shoes in the photographs look elegant and exquisite, photo color correction services are widely used, which include color changing, texture replacement, color matching, and color correction.
6. Shoe Photo Retouching
When photographing shoes, it’s possible that some of the shoes will have stains and wrinkles. Besides, a negative impact on the overall appearance of the shoes can also be caused by the position of the laces, under- or overexposure in specific areas, faded color due to reflection, etc.
Besides, for marketing or online business, it is essential to make the shoe photographs as eye-catching as possible because this is the only way to draw in customers.
The most popular service used for footwear photo editing is the photo retouching service, which removes blemishes, reflections, shadows, and other imperfections to improve the aesthetic appeal of the photographs to potential customers.
7. 360 Degree Shoe Photo Editing
Three-dimensional or 360-degree product photography is the best way to view some products, like shoes, as they give customers a more realistic impression of what shopping would be like in a physical store.
Customers also prefer to view the shoes from all angles since the sole, heel, toe cap, logo, and other parts are all equally significant to consider when making a purchase. Hence, 360-degree shoe photographs are trending nowadays.
In the 360-degree shoe photo editing service, turnable 3D view photographs are created by combining a number of images from various perspectives that can be zoomed in on to see every detail precisely. Besides, the background is kept white in most cases to give the photographs a realistic feel.
Where to Outsource Shoe Photo Editing Service With an Affordable Price?
With the rise in popularity of online shopping, the demand for compelling and high-quality images has risen as well, as many people now prefer to shop online rather than in person to save time and hassle.
The people involved in the shoe industry must manage a large volume of photographs at once, which takes a lot of time. On occasion, using AI-based websites for that is taken into consideration. However, those websites are computer generated, which fail to provide accurate results.
Therefore, the best choice is to hire a professional photo editor to complete the task for business purposes. On that note, ClippingPathStudio is indeed one of the best photo editing service providers around the globe.
Here are some of our best features that you might need to consider for using our services-
150+ Certified Professionals: More than 150 certified experts with years of experience make up our talented team. They are extremely diligent, perfectionists, and dedicated to giving you the best possible results, which will definitely help to boost your sales and make you a recurring customer.
Product Quality: Our top priority is to keep the product quality high at all costs. For years, our highly skilled team of experts has been ensuring the highest standard of product quality. Therefore, if you have given us any work, be sure that you’ll get the highest quality products.
Bulk Amount: Customers often worry about the product’s quality when ordering in a large quantity. You don’t have to worry in such a case as working in bulk is our expertise. No matter how large your order is, we will deliver your product, maintaining the quality within the deadline.
Quick Turnaround: We value your time just as much as you do. Our qualified team works all hours of the day and night devotedly to make sure your product is delivered on schedule. In general, we deliver 63% faster, but in an emergency, we can deliver your products in 6 to 24 hours.
While doing business online, using stunning photographs is the only option to make your product stand out. For that, there is no alternative to photo editing, as raw photographs always have issues with lighting, colors, and other aspects that make them unsuitable for use on social media platforms or eCommerce sites.
We hope that our article has given you enough insight into photo editing services that you might require for your footwear business.