About the Client
Naked Optics is an online store that winter goggles, sports glasses, a diverse range of sports eyewear, thermal underwear, and accessories items. Starting as a real ‘garage start-up’ Naked Optics now has a strong online presence, building up a reputation among sports enthusiasts. Thousands of satisfied customers around the globe are part of this company now.
Hannah Neuhauser, the marketing manager of Naked Optics deserves thanks for her performance, and intelligence invested in the company. ‘It is a lot of tasks, however, we are fortunate that we have support from internal and external teams.’
Talking about external teams, she mentioned Clipping Path Studio.
We needed images, high quality, and professionalism merged with our brand authenticity. Clipping Path Studio made us look powerful through marketing.
Earlier Hannah worked with several freelancers and agencies, but the journey didn’t last long. We heard her worries from the get-go, the troubles she went through to results she received. The collaboration went smoothly without much hassle. Hannah voiced her requirements and the Clipping Path Studio (CPS) team adjusted accordingly.
Technical Challenges
Challenge 1
High-quality images are a must for brand promotion. Since Naked Optics products are sportswear, its images must be of top quality. The editing works are challenging and time-consuming during high-pressure situations. Hannah must ensure quality work at any cost.
Challenge 2
Considering the e-commerce hype around the world, e-commerce-style photographs are in high demand. The client demanded brand’s products look e-commerce image type, vibrant, yet professional. The right presentation of the scene must be captured with the editing.
Challenge 3
Hannah’s prior experience of receiving low made her alert. So she wanted to stay aligned and updated about the project’s progress and wanted to see the changes firsthand. She asked us if any way we could make that happen so that she could give feedback during the process.
Results
Naked Optics made several positive impacts after they published the edited images as follows.
- 36 Hours Saved Per Week: Outsourcing from professional photo editors cut half of the time Hannah would have to invest in doing in-house. She explained her requirements to us, and within the deadline, we sent him the finalized version. This fast solution saved the companies’ time and resources and increased productivity toward its promotional and marketing goals.
- 49% Cost Reduction: The bulk amount project gave her a competitive pricing advantage and she saved cost by 49% which otherwise would be much more.
- 100% Client Satisfaction: Posting high-quality images contributed to increasing traffic and potential buyers. It also minimized customer acquisition costs and enhanced brand reputation.
It seems like people’s expectations have been fulfilled through images. As our product is unique, the photo editing completely aligns with it and brings out the aesthetic appeal of the product with power. Choosing Clipping Path Studio to edit my photos was a smart move for me which I realized later. The quality of my work completely aligned with my style and was a huge advantage to my work.
