About the Client
Ruvix is an online store for customized gift items for individuals, solopreneurs, and companies. It started in 2013 to cater to people who want to express their emotions and businesses that want to establish a brand and have their message visible through promotional supplies and gifts, including T-shirts for both adults and children, masks, sweatshirts, hoodies, and mugs.
Customized solutions are what make Ruvix unique in its approach. It offers quality products, a target audience representing models, fast shipping, and simple and affordable purchasing solutions. Still, the market is increasingly competitive. The number of customers fluctuating should be less than that of long-lasting customers.
Răzvan found out that there is room for improvement with the product images. ‘I checked the metrics of our store, and the number of people who leave after clicking images tells me where I should focus on—images that attract them. High-quality images bolster higher customer retention rates.’
High-quality images bolster higher customer retention rates.
So, he adopted Clipping Path Studio (CPS)’s e-commerce product editing solutions. He sat with one of the CPS representatives to talk about the project details. As Ruvix is an online store offering custom solutions, it has its own guidelines to follow. The CPS representative took notes on every detail during the discussion and outlined possible solutions based on Simon’s challenges.
Technical Challenges
Challenge 1
Ruvix wanted an e-commerce-style photo look. Its products are shot in different backgrounds and environments, and they have camera settings that vary. So all product images need to be clear, with sufficient resolution and quality, so viewers don’t feel any visual hindrance.
Challenge 2
Each product needs to be shown in pristine condition. Răzvan also mentioned product-specific editing, such as accurate colours, backgrounds, and logos removal of minor flaws that might distract viewers. Overall, products must feel genuine in images.
Challenge 3
Răzvan also told us that he might need some additional services or may alter some of his images to fulfill Ruvix’s commercial goals. We could align those alterations during the process without hampering the existing workload.
Results
Collaboration with Clipping Path Studio has brought effective outcomes for Ruvix. “The Clipping Path Studio team is fast and professional. We talked countless times, and they have adopted what I need. Editors have done an impressive job on the photos.”
Our satisfied client, Răzvan from Ruvix, has had several boosts after publishing the edited images.
- 57% Faster Delivery: Ruvix needed images edited at the fastest possible time. We assigned three e-commerce photo editing teams to finalize his project. It caused some in-house pressure for other ongoing projects. We included overtime for managing all these projects and successfully handed them over.
- 38% Lower Cost: Outsourcing from Clipping Path Studio turned out pretty cost-effective for Ruvix. Considering its number of images, Răzvan was concerned about the budget, but the bulk discount saved approximately 38% of the cost.
- 78% Sales Lift: Ruvix’s profit margins have increased. Visitors stay and take several actions inside the website, which ultimately raises the conversion rate.
Răzvan told us, ‘Our customers are less likely to abandon carts, and it has given us a competitive advantage. In an e-commerce business, any advantage is an opportunity to increase customer trust and generate sales. The highest quality and fastest delivery of images is the turning point for Ruvix.
