Top 15 Commercial Video Production Company in New York, USA

In 2024, American adults spent about 4 hours daily with digital video. The average watch time has increased compared to previous years.

The reason is the US Digital video trend’s shift to “interactive and personalized content” that attracts customers. As a result, many video production companies have bloomed across the US, especially in New York City, the hub of creativity.

In this article, we have listed the commercial video production company in NYC based on work, reputation, budget, service ranges, etc.

So then, let’s get started.

What Does a Commercial Video Production Company Do?

When you hire a full-service video production agency, it handles everything, from planning to sending the video to you. Some companies offer post-production as an extra service, in which case, you might have to purchase it separately or outsource professional video editing services for better results.

Back to the business, here is the work list of the best commercial video production companies in NYC.

Pre-Production

This segment includes planning and strategizing before the camera work begins. By collaborating with you, the company:

• Plan and, decide on goals
• Take notes of your requirements
• Strategize and develop concepts, scripts
• Decide locations, schedule, and casting

Production

Production is executing the concept in front of the camera. It may take hours to days based on locations, casting, etc. The company will record footage.

Post-production

This is the finalization segment where the company synchronizes the raw footage, edits it, adds background music, sound, and graphics, and adjusts colors, animations, and special effects so that the video delivers the message in an engaging and captivating way.

The Best 15 Creative Video Production Company in New York City

To aid you in creating picture-perfect, compelling, and narrative videos, check this list of commercial production companies for video in New York City.

1. Luminous Studios

A resourceful, efficient, and versatile full-service company. From corporate video, promotional video, and TV commercial production to live-action, ads, pre-rolls, and animated, the Luminous Studio team provides every type of video production service. They are quite promising with clientele in the US, so you can expect to have top-notch video stories created by them.

• Services: Animation, Commercial, Explainer, Crowdfunding video production, Motion Graphic, Social Media, Testimonial, Events, etc.
• Clients: Fiverr, Splacer, Kodak, Snapchat, H&M, Canon, etc
• Cost: $5k upto 100k

2. NYC Video Pros

Looking for a corporate video production company? NYC Video Pros is here for you. It offers a turnkey solution geared towards strategic gaining from the videos. For your requirements to create brand awareness, tell a brand’s compelling story, or achieve a goal, through corporate, training, testimonial video, events, conferences, brand films, or video marketing, it’s a suitable platform for SME to Fortune 500 companies.

• Services: Corporate, Non-Profit, Medical, Educational/Training video, Events, Destinations, Cinematic, Film, Conference etc.
• Clients: W2O Group, Puratos, Philips, New York City Bar, National Headache Foundation, etc.
• Cost: Depend on your specific project’s needs.

3. Prosper Digital TV

Prosper Digital TV is a full-service commercial production company for video that works with corporations, agencies, and non-profit organizations to convert visual storytelling to action. A team of digital marketers and video production creatives engage in purpose-driven video-making projects to ensure that your story is reaching the right audience.

• Services: Pre-Production, Production, Post-production
• Clients: NYC Department of Youth, Columbia University, Cogency Global, Kivvit+NY State of Health, etc.
• Cost: Decided based on your project’s requirements.

4. Pennylane Productions

A platform for producing corporate videos and non-profit videos for medium to large-size businesses to tell inspiring stories in healthier, non-profit, entertainment, finance, live events, technology, Religion, Legal, and various other industries. Started as an event video production company, and now there are corporate and non-profit video making. Pennylane Productions works in a flagship video production style, which is interview style.

• Services: Pre-Production, Production, Post Production, Drone Videography, Consulting, and Crew For Hire.
• Clients: Sunrise Association, H2M Architects + Engineers, Stage 39 Productions, Hank Lane Music, Art of the Hamptons, etc.
• Cost:

a) Pre-Production: $175/hr

b) Production: $2,300 to $10,000/day

c) Post Production: $175/hr

5. Park Studio

Park Studio is a video production agency that makes your visuals happen in reality. From concept development to video editing, it packs up all. The agency produces social content, music videos, product video production, films, documentaries, etc. Backed by a team of artistic, knowledgeable, and flexible, the company offers everything to create flawless videos.

• Services: FIFA, Sanofi, Snickers, billboard, Aquafina, Facebook, Kleinfeld, etc.
• Clients: Sanofi, Alo Yoga, Bacardi, New York Fashion Week, Arlo Midtown, etc.
• Cost: Pricing is calculated based on your project.

6. Full Blue Productions

Full Blue Productions is a platform of experience and expertise. As one of the trusted platforms in the US, the company provides camera crews on shoots service as well. Its director Bill Meisenzahl has a long career in shooting, lighting, and producing; which he has brought to the table with his team to assist corporate video production and broadcast clients.

• Services: Broadcast, Corporate, Web, Branded Content, Events. Lifestyle, Fashion, etc.
• Clients: NBC Universal, AM Animatic Media, Apple TV+, The Canada Files, etc.
• Cost: Decided upon discussion.

7. Indigo Productions

Indigo Production’s offered service covers not only the US but also, around the world. This full-service video production company offers commercial, corporate, virtual events, and entertainment video editing services, with a wide range of expert professionals. You can get your video distribution services as well.

• Services: Reel, Corporate, Commercial, Social, Graphics, etc.
• Clients: Sony Pictures, Duracell, BBC Arts, Samsung, Museum of Jewish Heritage, Citibank, Harvard University, and so on.
• Cost: Projects begin at $10,000 and vary based on customization.

8. Anideos

An award-winning independent video production house. Combining cutting-edge technologies with 2D and 3D animation expertise,  Anideos has completed over 2000 video projects and brought results in real-time for clients in educational, commercial, healthcare, entertainment, and other industries. It has worked with startups to renowned international firms, meaning it always has budget-friendly straight-to-the-point video-making solutions that captivate your audience.

• Services: 3d Animation, Traditional Video Marketing, NFT, Website and App Development, Explainer video, Digital Marketing, etc.
• Clients: Unicef, Boston University, Stanford University, Roche, National Security Innovation Network, Toyota, etc.
• Cost: You can check the cost on its designated Calculator page.

9. Boundless Creative

Want to create an informative narrative for your brands that engages the audience? We’ve got Boundless Creative, an award-winning boutique video production. The platform specializes in documentary video content creation with experienced, resourceful, and devoted team members. So, whether your target is to raise awareness or funds, it creates a strong visual message for your business.

• Services: Documentary-style story-driven video creation
• Clients: Amazon, Fidelity, Shopify, JPMorgan Chase & Co., Grand Settlement, etc.
• Cost: Large-scale commercials or branded docs can be $150k+ to $3k. 1-2 day documentary-style shoots $10-20k range.

10. SMUGGLER

One of the best-in-class, global studio and production companies. The unwavering commitment to creativity, and innovation, the platform has been recognized as an industry-leading one, and was one of the winners of the Production Company of the Year at CICLOPE Festival 2022. The Smuggler team continuously takes a fearless approach to their delivery of video content.

• Services: Commercial, Music Video, Theatre & Immersive, Film & TV etc.
• Works: Buena Vista Social Club, Apple Flock, On Dram Together, Perrie Tears, Chanel X Vogue, etc.
• Cost: Based on requirements.

11. Sinematic Pineapple

Powerful and captivating brand video creation by a full-service video production company. Aiming to service clients in the US, it has established production hubs in different locations inside the country. From pre-production, conceptualizing, production, crew, cast, and setup, all the way to photography, post-production, and final delivery, the company offers all the solutions, including travel logistics for celebrities.

• Services: Motion graphics, 2D and 3D animation, Social media platforms, Broadcasts, TV commercials, etc.
• Clients: NBC, OptionTap, Sephora, The New York Times, Dove, Loreal, KLM- Royal Dutch Airlines, etc.
• Cost: Decided upon discussion.

12. Synima

Synmia is a video production company, with a deep understanding of the client’s needs and comprehensive support. It excels in bringing value to visuals through exceptional storytelling, cultural relevance, and international audience interest. Thus, its solution covers internal communications to cinematic commercials. Incorporating a creative narrative, it provides artistic and unparalleled vision come true service.

• Services: Video, Animation, Learning, AI, Social Media etc.
• Clients: HPE, ADHD-University College London, HPE, J.P. Morgan, M&S, etc.
• Cost: The cost is calculated upon your needs.

13. MultiVision Digital

MultiVision Digital’s serving style is turn-key video strategy, production, and marketing. Determining to provide high quality video, this award-winning company provides different types of video production services for diverse marketing content. From solo-preneurs to multinational firms, the platform is budget-friendly. The MultiVision Digital team has broad experience, and skill diversity which clients can take advantage of to achieve quantifiable results.

• Services: Video Strategy and Marketing, Corporate, Social Media, Aerial/Drone Videography, Animated Video, Explainer Video / Motion Graphic Videos, Remote Video Production, Live Streaming & Events etc.
• Clients: Haydon Corporation, Jovanotti, Dymax, A Neumann & Associates, LLC and many more. 
• Cost: Upon contacting them, you can know in detail.

14. Click Play Films 

Click Play Films is a corporate, commercial, brand films, and animation production company with a track record of excellence. From creative direction, development, and pre-production to full service, the team focuses on making the visual story impactful that achieves our goal. It has made high quality videos reasonable to order for brands small to large, across the world.

• Services: Brand Videos, Corporate videos, Commercials, Fundraising Videos, Aerial Photography, Corporate Video, Music Video, and many more.
• Clients: Toyota, North Memorial Health, Netflix, Twitter, etc.
• Cost: Vary among the video project’s requirements.

15. Flightless

Flightless is a boutique nature video production house that offers production and post-production solutions. With an inventive approach and artistic expression, this is a good fit for companies with limited resources, and newly launched businesses. So far, its expertise, resources, and professionalism have earned the company as one of the trusted partners to create engaging and elevated visual stories.

• Services: Commercial video making.
• Clients: Blackheart Rum, Lawrence, A&W, Amazon Business, Bite Squad, United Airlines, etc. 
• Cost: Decided based on requirements.

What to Look for When Choosing the Best Video Production Company in NYC?

Finding the right company is challenging but not impossible. You need to cross-check your requirements over again. Then list down all the names that you have come across from acquaintances, popular and renowned, Google provided, etc.

All companies provide nearly similar services, but the differences lie in some factors. Here are those to look out for.

Check Portfolios

Watching a company’s sample works or portfolio helps you understand their technical knowledge, insight on the project, story development, creativity, etc. By analyzing this information, you can figure out if their work style matches your idea at all.

Client Reviews

What do their clients say about them? The reviews will tell you about their expertise, how reliable and professional the company is about a client, and if they are prompt and responsive at every step of the production work. By studying those a bit, you can gain clarity and thus cross out many names from the shortlist.

Experience and Skills

• How long have they been serving in the industry?
• How many clients has the company served?
• What do they specialize in corporate, promotional, animation, or other?
• How skilled are they in creative direction, project management, and technical diversity?

Find answers to these questions by reviewing their websites. If not, contact them for detailed information. The answers to these above questions will determine if their style and quality of work will help you find if this company would be the right choice or not.

The Crew

If you are looking to do some major broadcast, you need a big team. If it’s a corporate video, then a small team of 2-4 people will be enough.

So, know about the crew. How is their working process? Your way or my way? Or they will come up with a strategy that meets the project’s goal? Overviewing their websites will give you some ideas, however the best way to know about the team is to talk to them directly.

Technical Proficiency

You need to verify before investing the money if they are mediocre with big talk or prominent in skills. Learn about if they are technically graduated in light, camera, sound, video editing software, and processing works.

If so, they must be equipped with the latest advancements in technology such as AI, 8K or HDR editing, VR and 360 editing, and non-destructive editing to name some.

Ethical Practices

Ask about their privacy policy, to know how they manage the project information, any sensitive topics, and if the client data, footage, etc are secure. 

Deadline

Ask about the approximate time for your project to start and finish, the services you will need, and the post-production works. You will have a roadmap and what to expect from them.

Communication

Understand how communicative they are. They are open-minded to your requirements and ideas, if something doesn’t align, they discuss it with you. Working with them will make you a team, not like they know it all and you don’t.

Cost

Have a clear understanding of how the pricing works for your preferred companies. Most company’s pricing structure comes based on time spent. You need to know if the cost is worth it. The company should have transparent pricing based on the service categories, such as time for pre-production, shooting, editing, etc.

Red-Flags

There are some red flags to consider.

• They lack goal understanding and aren’t much interested in your demonstration.
• The price is considerably low.
• You won’t find many people talking about that company.
• You don’t get any documentation in written form.
• They don’t mention any hidden fees.

There are many more considerations you might have on your own. Don’t be disheartened if you don’t find the right company. Stick to your research, you will find them.

How Much Does It Cost to Produce a Commercial Video?

Influenced by the factors mentioned above, the cost varies. Here is a chart of approximate rates of commercial video production.

Commercial Type	Commercial Type	Cost
Advertisement	–	$5,000-$25,000
Local Commercial	30s	Around $10,000
National Commercial	15s-30s	$25,000-$150,000
Traditional TV commercial	15s to over 60s	$5,000-$1,000,000
Full-Service Video Production	–	Up to $300,000

Does Commercial Video Production Include Video Editing?

Yes. Post-production is required to make sure the video is flawless, perfect, attractive, and well-crafted for the right purpose and audience. However, some of these companies offer video editing with the package, otherwise, you might have to purchase it from them.

Conclusion

New York hosts plenty of creative and innovative video production companies. Collaborating with a commercial video production company saves a lot of organizing, and preparing resources and offers fast and reliable solutions from the experts.

As they are equipped with the necessary equipment and setup, props, skills, talent, and manpower, you get seamless services and outstanding results.