About the Client
Jonathan Rawls, Sr. Director of Creative Services at Haggar Clothing Co., spearheads the visual and brand identity of the company, overseeing styling, casting, and visual merchandising. “At Haggar, I’ve worked with an incredible creative team to support the company’s various needs”.
As Associate Creative Director, Jonathan works closely with digital marketing to provide creative support and boost email marketing. Jonathan’s creative team supported Haggar retail stores through in-store signage and environmental men’s apparel (khakis and casual pants, dress pants, shorts, shirts, wedding suits & sports coats, outwear, polos, big & tall clothing, and accessories) design.
As Sr. Director of Creative Services, Jonathan’s team has been given the additional responsibilities of overseeing in-house product photography, seasonal editorial photography, and annual campaign lifestyle photography.
We faced mounting pressure to deliver high-resolution, back-and-forth apparel view for our fashion line – Jonathan Rawls.
We’ve to ensure every product image must reflect quality, fit, and style – because in fashion, high-quality visuals drive engagement, trust, and sales. But achieving that level of perfection requires an expert’s hand. Though they had a photographer, their capacity was limited to 50 per week by how many photos they could edit at a time, and his editing costs were high. Realizing that outsourcing could be the key to a more efficient workflow,
Technical Challenges
Challenge 1
Tight deadlines for product launches and marketing campaigns left little room for advanced photo retouching. The team had limited time to process the photos and barely met the deadline.
Challenge 2
The team faced a hard time to retouch skin smoothing, fabric detailing, color correction, white background creation, sharp zoomable view, lighting variations, and many others in a limited time.
Challenge 3
The workload was unsustainable, leading to burnout and reduced creativity. Haggar expanded its product line, and the need for a faster, more efficient workflow became evident.
Results/Outcome
Jonathan was pleased with the quality of edited images, realistic shadows, polished apparel, and model visuals. Clipping Path Studio worked closely with Jonathan and his creative team to understand Haggar’s brand aesthetics and retouching requirements. The partnership brought remarkable results:
- 50% faster turnaround: Jonathan’s team could focus on creative strategy while Clipping Path Studio’s experts handled the retouching, reducing the time it takes to launch a new fashion line for campaigns.
- Consistent premium quality: Every fashion item’s visuals met Haggar’s high standards, enhancing the brand’s visual appeal and customer trust.
- Cost savings & efficiency: Clipping Path Studio’s cost-effective photo retouching services fit Jonathan’s budget.
- Higher customer engagement & sales: Professionally retouched images boosted conversions across digital campaigns and e-commerce.
Jonathan summed it up best:
Outsourcing our photo retouching to Clipping Path Studio was a game-changer. It allowed us to focus on creative storytelling while ensuring our apparel looked flawless in every shot.
By outsourcing the complex model & fashion items and repetitive work of image editing, he was able to focus more on brand growth and doing what he loves most.
