Video Post-production: Definition, Types, Steps, Software & Challenges

Video post-production is the video enhancement technique that involves footage sorting out, editing, and exporting for a polished, professional, and brand-specific look. The stages of video post-production include 4 steps: planning, logging, editing, and finalizing. These steps are followed to achieve highly detailed, high-quality post-processed videos ready to distribute for commercial goals. That’s why professional videographers, e-commerce product companies, renowned brands, media and entertainment industries, and manufacturing companies mostly bank on video post-processing services.

What is Video Post-production?

Video post-production is a comprehensive set of transformation techniques such as sequence coherences, cropping, narrative development, color correction & color grading, sound editing, VFX and & animation, and video clip length adjustment, implemented on raw footage to bring a polished look. With this process, footage and audio are merged and synchronized to deliver a well-descriptive and visually pleasing narrative distributed across different online and offline platforms.

Post-production video is an essential and final segment of video production. Video production starts with pre-production which includes planning, organizing, and preparing for filming. During the production, all the actions happen. Post-production is the polishing process of video for publishing. It is often interchangeable with video editing and video post-processing. It begins right after the production stage is complete and incorporates different types of video and audio editing to transform the raw footage into a professional-looking finished video.

Specialized video post-production service companies are skilled, fast, and equipped with all types of premium & powerful PC setup and video editing software such as Adobe Premiere Pro, CyberLink PowerDirector 365, Apple Final Cut Pro, etc. Even though they face several challenges during editing, they skillfully solve them, confirming and submitting the desired output. Completing video post-processing takes less than 1 day to more than 1 week based on project volume, complexity, and level of detail. When the process is concluded, you receive a cohesive, technically sound, and professional-quality final video ready to export.

What are the Types of Video Post-production?

There are 2 types of video post-production.

1. Video post-production with audio
2. Video post-production without audio

1. Video Post-production with Audio

Video with audio is the most used business marketing technique that creates emotional attachment and connects the target audience. Brands often assign professional video post-production studios to edit videos. Those service providers meticulously synchronize visual and audio, implement their creativity, and merge the brand’s unique requirements. When those videos get published, viewers understand them well and feel the urge to take action. The process includes clip arranging & cutting, pacing, dialogue & sound editing, and video & audio integration. Example: Movies, animated stories, and music videos are examples of post-production videos with audio.

2. Video Post-production without Audio

Video without audio concentrates on visual storytelling and the intended message.  As the sound remains silent, post-production emphasizes enhancing visuals, maintaining an attention-grabbing flow and the right mood. It includes shot selection and sequencing, footage trimming & transition, color correction & color grading, VFX, and smoothing shaky videos. Example: Silent films and abstract films are examples of video post-production without audio.

What are the Crucial Steps in the Video Post-production Workflow?

There are 4 crucial steps of video post-production workflow: planning, logging raw footage, footage editing, and delivery. The compromised steps vary depending on assigned projects, such as many e-commerce industry hire professionals to retouch assembled video.

Still, all the steps combined ensure the video turns out a whole, clear, and sensible content.

Step 1: Plan the Post-production Process

The editing process begins with a plan to follow the story. During post-production, video editors follow the script or the storyboard. They match and place the footage, maintain sequence, select the type of editing, transition and effect, music, graphics, and exporting format.

Step 2: Log Raw Clips into a Video Editing Software

Logging is the process of reviewing and selecting footage for editing. Preview footage first before importing it into the software. Create different folders for each task and discard the sub-standard ones. Now you have assembled, saved, and labeled files ready to edit. The logging process may take hours to days depending on your setup, and footage lengths.

Step 3: Start Editing the Footage

Use powerful video editing software, for example, Adobe Premiere Pro, or PowerDirector 365. Start with selecting the desired video editing format for final delivery. The most popular video formats are MP4, MOV, AVI, AVI, and others. Sequence all the footage and edit.

• The preliminary edited video is called a rough cut.
• Then comes the fine cut, the phase of refining scenes and sequence, adding transition, effects, and audio.
• The final version of the video is called the rough cut, where color grading, motion graphics, and visual effects are applied. It is the approved version of the video.

Some common video editing techniques are written below.

1. Adjust Multi-Camera Footage: Tools like VEGAS Pro are effective in adjusting and switching between footage that has multiple camera angles. Serialize them and merge the clips to develop a comprehensible concept.

2. Remove Flaws Occurred During Shooting: Look out for lens distortion, shaky or blurry portion, overexposure, and underexposure.

• Solve lens distortion by using a lens correction plugin.
• Salvage shaky footage by using video stabilization.
• Look inside your software to share video footage having blur. Adobe’s Unsharp Mask removes blur from video clips.
• Adjust brightness, highlights, and shadows to solve exposure issues. In Adobe Premiere Pro, apply the Lumetri Color effect.

3. Check With Color and Contrast: Creative color grading, adding filters and saturating enhance the video’s look and depth, by manipulating the color palette across different scenes. Perfect shooting on-location at times includes issues of overcasting, lighting, shadows, or weather that color and contrast can take care of.

4. Use Digital Transformation Techniques: Effects, animation, green-screen composites, 3D imagery, and creative color grades add dynamism to the visuals. That’s the reason modern blockbusters use these visual effects techniques. With this technique, any life-like or mysterious creature or event can be created in a 3d fantasy world. The finishing graphical touches will ensure the completion of the video.

5. Synchronize With Sound: Add high-quality audio that harmonizes the video.

• Use noise filters to edit out unwanted background noises. Once the video is mute, add sound voiceover, music, and audio effects with audio buses that match the video to enhance the viewer’s experience.
• For voice-over, many studios use Automated Dialogue Replacement (ADR) for screenplay re-recording. When the video is ready, add the ADR file during the final edit.
• Use audio meters to measure consistency level and crossfades for smooth transitions between sound clips.
• Take advantage of foley sounds (not dialogue or music) such as car engines, footsteps, creaking floors, fire, and wind.
• Use sound mixing techniques to blend all the sound elements so they harmonize well with the actual scene.

6. Add Titles and Credits: Add a creative title and credit at the beginning and the end of the video. Look out for any graphics and texts such as subtitles, brand identity, location stamps, and involved production teams.

Step 4: Deliver the Finished Video

The finishing touch of a video ensures the content is understandable, dynamic, and attention-grabbing to the target audience. It is ready for export and distribution.

To publish videos on different distribution platforms, you have to compress or decompress the videos. Use a video codec for compressing or decompressing video files. H.264 and H.265 are examples of modern video codecs. In general, video codec comes in 2 types,

1. Intra-frame: Intra-frame (also known as spatial compression) is used for editing. It stores footage as individual frames to ease up the video post-production process. It cuts down redundant information within frames similar to JPEG compression for images. Though the process reduces file size, it holds onto higher quality.

2. Inter-frame: Inter-frame (also known as temporal compression) is used for storing and distributing. These techniques save only the changes between frames, reducing the file sizes.

Here is a video-streaming platform formatting specification chart.

Platforms	Exported Format Specification
YouTube	Resolution- 4K, 1080p Aspect Ratio- 16:9 File Size- 128 GBSupported Formats- .mov, .mp4, .m4v, .avi, .mpg, .mpeg, .webm etc.  Video Quality- Lowest 240p and Highest 1080pFrame Rate- 30fps or 60fps
Vimeo	Resolution: Best between 640p and 8KAspect Ratio- 16:9 Maximum File Size- 500 MB per week (Basic plan)Supported Formats- MOV, MP4, FLV, AVIVideo Quality- H.264 codec Frame Rate- 60 fps
Instagram	Resolution- 1080 x 1350pAspect Ratio- 9:16File Size- 4 GBSupported Formats- MOV, MP4 Video Quality- H.264 codec recommended Frame Rate- 30 fps
TikTok	Resolution- 1080 x 1920 pixels Aspect Ratio- 9:16 File Size- Maximum 500 MBSupported Formats- MP4, MPEG, MOV, AVIVideo Quality- 1080p Frame Rate- 30 fps to 60 fps

What are the Stages of Video Production?

There are 3 stages of video production, 1. Pre Production, 2. Production, and 3. Post-production. All these steps aim to create videos, from concept development, story development, and filming, to footage merging and video editing.

Step by step, each step prepares the base for the video for the next stage.

1. Video Pre-Production

The video pre-production phase is the blueprint for video project creation. It starts with planning from developing a clear concept based on the target audience, and script writing to casting, scheduling, and equipment preparation. It outlines when, where, and how the story will take place in detail.

2. Video Production

In the video production stage, the idea and preparation for the video come to life. The production team starts filming different shots (long shot, medium shot, close-up shot, point of view shot, and so on), records sound, checks lighting conditions, and reshoots if necessary. Different teams and crews collaborate to produce the foundational footage.

3. Video Post-production

Video post-production is the process of editing raw video clips by utilizing different video editing software. A professional video editing company edits the raw footage, maintains a storytelling sequence, adds sounds & colors, and uses advanced techniques like VFX & animation to give the video a synchronized, organized, and professional look. This stage brings out the brand-specific primary video that is ready to distribute across other distribution channels (website, social media, and others).

What are the Key Differences Between Pre-production, Production, and Post-production?

The Key differences between pre-production, production, and post-production are the process details, involved professionals & team, and output.

Pre-production includes everything before shooting- planning and preparing, script-writing, equipment preparation, casting, standby teams, location fixing, financing, etc. The production is the section where the actions happen. Professional video editors categorize and shortlist all the footage. By using intuitive video editing software, they start editing, removing the distracting or non-required parts, adjusting sound, and uplifting the video’s resolution and quality that resonate and engage the target audience.

In the pre-production and production segment, production producers, directors, production managers, screenwriters, costume designers, sound designers, and cast members are involved. During post-production video editors, sound designers, colorists, VFX artists, and foley artists are involved.

Pre-production is the foundation for the video to come true. Production is the place where filming takes place and the raw footage is ready. Post-production ensures video is ready to distribute.

Why is Video Post-production Important?

Video post-production is important for securing high-quality and coherent visual narrative development for brands. A 2017 Forbes blog titled ‘How To Incorporate Video Into Your Social Media Strategy’ stated that viewers retain 95% of a message with a video compared to 10% when reading it in text. From manufacturing to marketing, each industry banks on high-end videos which is only possible through post-production.

• To Enhance Visual Quality

During the post-production phase, an expert video editor fixes lighting, color, and exposure issues, adjusts white balance, manipulates ambiance, and adds audio & effects to raw footage to improve the video quality. As a result, viewers prefer such visually improved narratives and engage more. 

• To Ensure Commercial-Standard Output

Adding graphics, effects, text, and subtitles visually sophisticates a video’s appeal. As a result, viewers interact more with that video. It positions the video publishing brand firmly both online and offline for profitable outcomes. A 2025 statistical report titled ‘Video Marketing Statistics 2025’ by Wyzowl revealed that 93% of marketers have claimed to receive a good ROI through video marketing.

• To Develop a Sequential Narrative

Post-production videos elevate viewers’ content understanding. The process includes different types of editing, such as linear, non-linear, online and offline, simple cuts, assembled editing, etc. These edits trim unnecessary parts and ensure a natural & coherent visual plot. That’s why prominent brands hire expert video editors to edit their videos.

• To Eliminate Flaws and Distractions

Post-production removes mistakes, or distractions that occurred during video shooting. Such imperfections harm the content and viewers’ engagement. Professional video editing companies fine-tune each flaw and ensure that videos uphold the brand’s identity, and reputation.

• To Videos for Relevant Searches

Professionally edited videos are optimized with meta descriptions, titles, and transcripts; so those get more viewer engagement. When a video receives more watchtime & interaction, it signals to Google that the video is informative and effective for the user’s search intents. Google ranks these videos higher for relevant search queries and sends more niche-relevant traffic to those videos.

Here is how video post-production influences ranking.

Video Post-production → High-quality Video → Viewer engagement → Google’s recognition → Higher rankings → Online visibility

Who Can Benefit from Professional Video Post-production?

The professionals who benefit from professional video post-production include e-commerce marketers, entertainment and media companies, service providers, architecture companies, corporate videos, manufacturing companies, and corporate businesses. Post-production video delivers highly detailed content that helps professionals and businesses engage with the target audience and navigate them to take action.

E-commerce Marketers

Video post-production highly impacts the e-commerce industry. A 2024 blog titled E-commerce Product Videos – How Videos on Product Pages Can Increase Conversion Rate of E-commerce Website by Invesp states that product pages having videos get 37% more add-to-cart conversions than pages without videos. A post-production video demonstrates products in their best light, builds trust, and boosts conversion.

Service Providing Organization

Video is an influential tool for the service sector to inform and connect with the service seeker. 

• Educational institutes provide virtual teaching sessions through videos and have expanded learning opportunities for remote students.
• Healthcare and medical companies utilize videos to demonstrate their product, and educate, and treat patients.
• The travel sector uses post-production for destination videos, hotels, and location videos to entice customers for optimal comfort.

Edited videos are professional, clear to understand, and effective in convincing the target audience.

Entertainment and Media Companies

A 2023 statistical report titled 2023 Report: Most Important Marketing Stats in the Software & SaaS Industry by Insivia revealed that viewers retain 95% of a message through video compared to 10% with text. This is why video is the key content for the entertainment industry. Video post-production ensures the final results resonate with viewers and perfectly fulfill the commercial purpose of the media.

Manufacturing Companies

Professional video post-production companies help manufacturing companies get polished and high-quality videos. The manufacturer uses those videos to demonstrate their product/ equipment through 3d modeling and animation, explainer videos, and testimonial videos to introduce. Illustrate and promote with informational clarity and user understanding.

Architecture Firms and Realtors

Virtual showing, walk-through videos, and video listing have scaled up architecture firms’ and realtors’ businesses. A 2023 LinkedIn blog by Anthony Morsinkhof titled Real estate listings with videos receiving 403% more inquiries shows the impact of video. Real estate and architectural companies hire professional video editors to exhibit architecture & property features, designs, and benefits to convince viewers.

Corporate Businesses

Corporate businesses use post-production services from professional video editors to ensure that all internal teams stay aligned with the organizational objectives. They use onboarding videos, event videos, training videos, skill development videos, and company culture videos for delivering business goals.

What Software is Commonly Used in Video Post-production?

The commonly used software for video post-production editing software are, color grading software, audio editing software, and visual effects software. To fulfill these tasks, professional video editors use Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, etc for video post-processing. Each of these software is a standalone video editing software offering numerous features. Using them for specific editing tasks offers comprehensive solutions as well.

1. Editing Software

Video editing covers a wide variety of tasks, raw footage cutting, organizing clips, light and shadow fixing, composition, file size adjustment, background and object adding/removal, transition & effects, stabilization, and so on. Some popular video editing software are Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, and CapCut.

• Adobe Premiere Pro: Adobe Premiere Pro features commercial editing tools for any camera format (8k and VR), AI-powered features, multi-camera editing, generative fill, speed control, and integration with Adobe Suite for extensive video editing.

• Final Cut Pro: The features of Final Cut Pro to edit videos include a magnetic timeline, metal technology for enhanced performance on Mac, smart conform, built-in effects & transition, and so on.

• DaVinci Resolve: DaVinci Resolve assists in editing videos with a comprehensive editing suite, cut page interface, and multiple users’ simultaneous collaboration.

• CapCut: The user-friendly interface of CapCut has several user-friendly editing features for video, such as pre-made templates and effects, a music library, text and stickers, a speed speed-adjusting tool, etc.

2. Color Grading Software

Color grading is a sensitive set of works that involves fine-tuning color balance, white balance, tone, contrast, exposure, color casts, color wheels, and curves. Accurate color emphasis enhances visual outlook and produces the right emotions and narratives. DaVinci Resolve and Adobe Premiere Pro are the 2 most used software for video color grading.

• DaVinci Resolve: For color grading, DaVinci Resolve provides Advanced HDR Grading tools, comprehensive color management, color wheels and curves, node-based workflow, power windows and qualifiers, magic masks, and so forth.

• Adobe Premiere Pro: Adobe’s features for video color grading are a Lumetri color panel, Adjustment layers, integrated scopes, color wheels and match, and basic correction tools.

3. Audio Editing Software

During video post-production, audio editing involves different types of sound adjusting, such as music, noise reduction, dialogue, foley sound, ADR (automated dialogue replacement), audio restoration, and mixing. Hence, Adobe Audition, Adobe Premiere Pro, and  Audacity are mostly used audio editing software that professional video editors use.

• Adobe Audition: Adobe Audition’s set of powerful toolsets to edit sound are multitrack editing, free sound effects and filters, audio mixing, noise reduction, waveform, and spectral display, auto-ducking, essential sound panels, audio restoration tools, and whatnot.

• Adobe Premiere Pro: This robust video editing tool allows essential sound panel, audio track mixer, clip volume control, and audio clips integration.

• Audacity: Its feature range for sound editing is wide, including multi-track editing, diverse effects, spectrogram view, batch processing, real-time monitoring, and so on.

4. Visual Effects Software

VFX is an impactful element for modern video post-production. Well-described stories with visual effects impress viewers. There are various techniques of visual effects such as compositing, CGI (computer-generated imagery), motion capture, matte painting, particle effect, rotoscoping, 3D modeling, and so on. 2 popular VFX software are Adobe After Effects and Adobe Premiere Pro.

• Adobe After Effects: Visual effects creating tools of Adobe After Effects are compositing tools, rotoscoping, motion graphic creation, green screen keying,  advanced effects library, time remapping, and others.

• Adobe Premiere Pro: Adobe Premiere Pro offers multi-cam editing, effects control panel, adjustment layers, essential graphics panel, and integration with After Effects.

Who Uses Video Post-production Software?

Video editing companies, video editors, videographers, VFX and virtual production companies, vlog and video content creators, educators and trainers, animators, and motion graphics artists are among the professionals who use video post-production software. There is no limitation to video users though. From individual marketers to Fortune 500, startups to billion-dollar businesses use videos to communicate and connect, break down complex ideas, evoke emotions, and capture attention.

Video Editing Companies

Commercial video editing service companies use post-production software to meet global clients’ diverse needs. Industry professionals, manufacturing, animated, and architecture companies heavily rely on video editing agencies to maintain their heavy workflow and ensure client satisfaction. Such companies have a large team of video editors to streamline client projects with accuracy and fast delivery.

Freelance Videographers

Professional videographers (event videographers, wedding videographers, and so on) take advantage of video post-production software to create high-quality content. Such software incorporates functional features allowing users to develop visually stunning videos for films, commercials, and ad campaigns.

Animators and Motion Graphics Artists

Motion graphic artists and animators use video editing software for creating and editing keyframes, adding visual effects such as blur, gallows, and particles, animated graphics & texts, transitions, and creating compositing for animated videos.

Educators and Trainers

Corporate trainers, fitness and healthcare trainers, and educators often use video editing software to edit their instructional videos, training, and teaching materials. They mostly hire professional video editors to retain their objective and ensure videos are audience-engaging and understandable.

Vlog and Video Content Creators

Post-production video software benefits content creators, YouTubers, influencers, and vlog creators to craft engaging videos for their channels. They can develop personalized branded videos to engage audiences.

Video Production Companies

The company offers full-fledged video production solutions and uses video post-processing software to ensure a smooth workflow. They shoot and edit videos so that the client gets all the solutions in one place. Such companies also have an internal video editing team to ensure clients’ precise requirements.

Which Computers are Commonly Used for Video Post-production?

Powerful computers with high-end operating systems, RAM, GPU, and high-resolution monitors are commonly used for video post-production.

• Display: A 4k display is ideal for full-resolution watching. Users can detect quality, color accuracy, editing details, and the possible outcome.

• Processor: A multi-core CPU enables smooth editing workflow. Video editing software distributes tasks in different cores, and a highly configured CPU simultaneously processes multiple tasks and reduces processing time.

• Storage: SSD larger than 256 GB is recommended. Fast storage speed accelerates the software performance, file accessing, and preview rendering.

• Memory: 16 GB is recommended for loading large files. Having more memory allows the system to edit multiple high-resolution videos, smooth playback, and manage effects without slowdowns.

• Operating System: 64-bit version of Windows 10, macOS, etc. Modern OS systems integrate with advanced video editing software and support GPU acceleration.

• Additions: Compatible software, editing equipment (headphones and speakers), external drives, and so forth.

Our recommended 5 best computers for video post-production are as follows.

1. Apple Mac Studio
2. Asus ROG Zephyrus G14
3. Helios Gaming PC
4. HP Envy 34” All-In-One
5. AMD Ryzen Workstation

How Much Does Video Post-production Cost?

Video post-production costs start at about $1500. A freelance video editor charges around $20 whereas a video post-production company pricing starts at $200.  Video editing pricing differs based on daily, weekly, and monthly, types of video, and project complexity.

Here is a chart on video post-production costs.

Parameters Base	Estimated Price
Experience	From $50 to $10,000
Video per minute	Starts at $20
Weekly	Starts at $500
Monthly	Starts at $1500
Video Type	2D and 3D Animation: Starts around $100
	Explainer and Documentary: Starts at $80
	Commercial and Corporate: Starts at $120
	Education, Training, Testimonial: Starts at $70
Project volume	Approximate starting cost $3000
Editing Platform	Freelance video editor: Starts at $20
	Video post-production company: $80
	Online video editing software: Free and premium

What Factors Affect the Video Post-production Cost?

Factors that affect video post-production cost are project complexity, type and level of editing, timeline, editor’s experience, equipment, and software.

• Video Editor’s Expertise and Skill

A video post-production company’s skill and experience contribute to achieving precise and quality video creation. Professional companies recruit skilled editors with extensive editing skills and are equipped with premium software and resources and have to fulfill clients’ needs.

• Project Complexity

Depending on the client’s requirement, video purposes, and publishing platform, video complexity plays a vital role. Number of footage to edit, special effects or animation, audio mixing, technical adjustments, custom editing, number revisions—all these factors are added to the pricing calculation.

• Type of Editing

The cost of a post-processed video also includes the type of editing it requires. There are 10 types of video editing such as linear & non-linear, bespoke, insert, assemble, offline, online, cloud-based, and so forth. The processing steps and actions differ in each type, as a result, the outcome also differs for the targeted viewers.

• Level of Editing

Another factor is the extent of editing that sways the cost. This extent is categorized into 3: a. Basic & Medium Editing, b. Advanced editing and c. Custom Editing.

1. Basic & Medium Editing: It includes simple cut, trim, footage adjustment, and audio level. Such editing is easy and mostly used in vlog and social media video content.

2. Advanced Editing: Advanced-level editing includes an extensive range of transformations from color grading, and audio synchronizing, to VFX & animation. Professional interviews, news, commercials, and cinematic videos receive advanced-level post-production.

3. Custom Editing: It is solely what a specific customer wants in his/her videos. Custom video editing helps clients distinguish themselves from their competitors with unique and engaging visual narratives. It includes motion graphics, multi-camera angles, and basic & advanced editing. Corporate organizations, documentaries, brand stories, podcasts, and music videos look for custom editing.

• Video Length and Timeline

The duration of a video contributes to pricing as well. Longer videos ask for extended time, effort, and creativity. As a result the price increases. Compared to short videos, reels are budget-friendly. Then again, branded commercials cost a lot even though those are short due to the high-level expertise and creativity in play.

• Equipment and Software

Professional video post-production agencies use high-configured equipment and professional-grade video editing software to ensure efficient workflow and quality output. Software licensing cost and equipment’s pricing are counted in the video post-production cost calculation.

How Long Does Video Post-production Take?

Video post-production takes approximately 1 to 4 weeks. The required time to complete a processed video depends on 5 variables.

1. Footage quality and volume
2. Details editing with precision
3. Video enhancement work
4. Sound and audio adjustment
5. Technical editing

Different manufacturing companies, renowned brands, entertainment, and media companies, and e-commerce brands frequently face emergency or excessive pressure situations needing edited videos faster. Hence, they turn to the post-production service company for highly accurate and fastest video post-production solutions.

What are the Common Challenges in Video Post-production?

Common changes in video post-production are low-quality footage, deadlines, technical challenges, and equipment incompatibility. Most challenges that video editors face occur during the filming session and reshooting is mostly impossible. Expert editing solves most of those. However, there are some incorrigible issues (inaudible voices, camera focus & framing) that post-processing doesn’t solve, for which reshooting is essential.

Low-quality Footages

Some video clips display a lack of expertise, the visuals are oddly dark/excessively lightened, or the audio isn’t audible due to background noise.

Solution: Increase resolution, reduce noise, remove blur, and add sharpness. These tweaks will gradually clear out the quality issues.

Strict Deadline

Timeline deficiency is a major concern for the stellar video post-production process, especially if the videos include creative realistic effects such as animation and VFX.

Solution: Hiring a professional video post-production agency is a smart move. They provide efficient and fastest solutions for high-volume video projects. As for in-house teams, it is wise to establish a realistic deadline.

Technical Challenges

File organizing and editing is a tedious task. There is a risk of software, hard drive, or PC crash causing you to lose the hard work. Then again, you may need the raw footage which is no more, if clients make any feedback on the edited file.

Solution: The first rule, have files backed up regularly, especially using offline devices to avoid cyber security risks. The second rule, choose a software having preview, cloud and offline backup, last saved, and ingest options. Also, use external drives for storing raw footage, project files, graphics, and audio.

Equipment Incompatibility

Incompatible software, drives, or plugins cause missing files, unsupported format, and mismatched frame rates.

Solution: Maintain a consistent format for projects. Refrain from updating software during a project. Always have a contingency plan for timeline, budget, or technical issues.

Can AI tools Assist in Video Post-production?

AI tools can assist in video post-production from basic to mediocre levels. They offer the fastest video editing solution, which is mostly preferable for new content creators in TikTok or Instagram. However, it lacks the precision and intricate details that a professional video post-production studio ensures. That’s why renowned animation companies, film and media brands, and e-commerce stores hire expert solutions.

Differences between professional video post-production services and traditional AI-based video editors are described below.

Comparison Factors	Traditional AI-based Video Editors	Professional Video Post-production Services
Definition	AI is a machine-based solution	Industry-expert human video editors offer a solution
Flexibility	No room for discussion	Collaboration and discussion happen
Offered solution	Provides the fastest solution, even within minutes	Takes time to ensure detailed and custom solutions
Cost	Mostly free	Affordable and worthy pricing
Served purposes	Isn’t suitable to fulfill professional goals	Offers precise solutions aligned with any commercial campaigns
Users category	Newbie content creators in social media are avid users	Renowned brands, ecommerce businesses, entertainment industry use professional services

What Comes After Video Post-production?

Video distribution comes after video post-production. Post-processed video complements a business’ promotion and marketing strategy. It starts with preparing videos for different distribution channels (company website, email marketing, Facebook, YouTube, LinkedIn, TikTok, specialized OTT (Over-The-Top) platforms, paid platforms, PPC, b2b channels such as corporate training & virtual platforms, and so forth.) Commercially targeted videos are monetized during the publishing phase. Brands repurpose videos and collaborate with influencers to promote their product, service, or brand through videos. Businesses track video performance metrics, viewer demographics, and engagement rates from those platforms by using analytical tools.

Conclusion

Video is a powerful online tool for businesses to convince and convert. Post-production makes the video visually stunning, high-quality, and engaging. Post-processed video builds the connection between brands and viewers. Hope this article has clarified your confusion on video editing. Keep an eye on CPS Blog for helpful blogs.