Product videos refer to the visual narrative that brands and businesses use to marketize and drive sales for products. Professionally created product video covers what product videos are, why they matter, and how they act as a problem solver. The best video production companies to marketize products include Indigo Productions, Synima, Sparkhouse, Wyzowl, Digital Spark Studios, etc. High-quality product videos contribute to boosting engagement, visibility, and sales from product pages and listings, e-commerce marketplaces, and social platforms.
What you’ll learn in this article
- 1 What is a Product Video?
- 2 Why is Product Video Important for E-commerce Business?
- 3 What Should a Product Video Include?
- 4 How Do You Script a Product Video?
- 5 What are the Best Product Video Agencies in the United States?
- 6 What Editing Software is Best for Product Video Production?
- 7 Who is the Best Video Editing Company in the USA?
- 8 How Long Should a Product Video Be?
- 9 FAQ’s
What is a Product Video?
A product video is a demonstrative and purposeful visual content that explains, elaborates, and validates a product’s presence, usage, and connection to influence e-commerce product buyers. This type of video comes in both long and short forms, where motion, context, sound, and other elements are merged so that buyers can understand the product, eliminate confusion, and thus decide to make a purchase.
Product videos appear in product pages, marketplaces, social media platforms, and as advertisements before the target audiences. As online shopping or screen-based buying has reduced physical product interaction, product videos assist buyers in clarifying, deciding, and building trust in the product brands. Those videos benefit brands in different ways as follows.
- Simulates a direct shopping experience
- Breaks down complex details, usage, and maintenance
- Maintains multiple funnel stage activities with a single asset
- Improves SEO and marketplace visibility
Why is Product Video Important for E-commerce Business?
Product video is important for e-commerce businesses as they replace physical product interaction through the screen. They improve mobile engagement, help buyers decide fast, and increase traffic. Professional product video narratives work across the entire sales funnel, helping businesses convert more shoppers while reducing returns and purchase hesitation.
Other necessities of product videos in online businesses are as follows.
- Help shoppers understand value faster, turning hesitation into buying decisions.
- Shows real-life visuals and usage proof to lower buyer uncertainty.
- Communicates key details instantly for mobile-first users.
- Increases engagement, time on page, and interaction signals improve rankings.
How Does a Product Video Increase Online Sales?
A product video increases online sales by demonstrating a product’s features, ways to use, benefits, and how they improve buyers’ lives. Videos contain information with storytelling, which hooks viewers. That content helps buyers understand the product, eliminating their confusion. Thus, businesses can get more traffic, engagement, and conversion.
What Should a Product Video Include?
A product video should include product identification, context, use-case scenario, features, visual improvements, social proof, and CTA to make a high-performing impact online. Start the video with a convincing hook and then introduce the product right away. Tell about the problem and solutions with benefits to show customers that it is worthy of investment.
A list of elements that a product video should include is as follows.
A powerful hook: Within the first 5 seconds, addressing the pain point.
Product use case demonstration: Show people using the products, their functionality, and maintenance.
Features: Visual callouts on what it does and why it matters.
Enhanced look: Improve the video’s look to appear realistic and story-driven.
- Color correction for accuracy and appeal
- Clean background or lifestyle setting
- On-screen text, icons, and motion graphics for clarity
Audio and lighting synchronization: Adjust sound or lighting to make a high-perceived product value.
Storytelling structure: Follow problem → solution → output to reflect buyer psychology.
Trust signals: Show real-life users’ experience, testimonials, UGC clips, ratings, or certifications to reduce risk.
Viewers’ preferred formatting: Vertical for mobile, shortcuts for social, longer for product pages.
Clear Call-to-Action (CTA): Add a relevant CTA so that buyers know their next step.
What is the Difference Between a Product Video and a Real Estate Video?
The key difference between product video and real estate video is the content and the type of editing it requires. Product video prioritizes product and editing highlights so that the foreground stays prominent. Real estate video focuses on property, and the editing covers the whole frame to make it look spacious and ready to move in.
Other differences between a product video and a property video are as follows.
| Topic | Product Video | Real Estate Video |
|---|---|---|
| Focus | Selling a specific item | Showing products market-ready |
| Highlights | Shapes, features, benefits, and use cases | Location, layout, ambience, and lifestyle appeal |
| Video Style | Short, long, close up, feature callouts, etc | Wide-angle view, walkthroughs, drone footage, etc |
| Goal | Driving conversion and sales | Increasing the client’s interaction |
| Buyers’ Intention | To find a solution to immediate problems | To find places that match lifestyle |
| Displayed platforms | E-commerce platforms, company websites, social media, etc | Property listing, MLS, real-estate website, etc |
How Do You Script a Product Video?
To script a product video, understand your product’s USP, buyer’s problem, and intent, and connect these two. If you are launching, the goal would be educating or informing, but if you are already in the market, your target is to convert.
Follow this process to write your script: hook → problem → product solution (features, and benefits) → proof → CTA. Ensure the script is visual-first, concise, and written for silent viewing. Allow space for on-screen text and feature callouts.
What Equipment is Needed to Shoot a Product Video?
The equipment that is needed to shoot a product video is a DSLR or mirrorless camera, or a smartphone with a quality camera. Use a tripod or stabilizer for stable footing, use softbox or LED lights for even or creative illumination. Place a clean backdrop for the product to keep it focused, use an external microphone, and reflectors.
How Do You Make a Product Video?
Here is a generalized step-by-step process to make a product video.
- Set the objective
- Structure your script
- Plan visuals and setup
- Shoot the video
- Edit to synchronize the video
Step 1: Set the objective
Define the video goal and understand buyer pain points.
Step 2: Structure your script
Plan the hook, problem, solution, benefits, proof, and CTA.
Step 3: Plan visuals and setup
Select locations, team members, props, shots, and prepare the camera, lighting, and audio.
Step 4: Shoot the video
Capture multiple angles, close-ups, and real-life product usage.
Step 5: Edit to synchronize the video
Edit your raw footage with a video editing software. Adjust colors, brightness, add elements, and sound so that the overall video’s look improves. Then, export it to the publishing platform-specific versions.
What are the Best Product Video Agencies in the United States?
Here is a list of the 10 best product video agencies in the United States, selected based on their services, price, and user reviews.
| Video Production Company | Price (Per Project) | Rating |
|---|---|---|
| 1. Indigo Productions | $10,000+ | 5.0 (Google) |
| 2. Synima | Mid-to-high range | 5.0 (Clutch) |
| 3. Sparkhouse | Around $5,000 | 5.0 (Clutch) |
| 4. Wyzowl | $5,000+ | 5.0 (Google) |
| 5. Digital Spark Studios | Around $10,000 | 5.0 (Google) |
| 6. Superside | Subscription-based | 4.5 (G2) |
| 7. Demo Duck | Around $10,000 | 4.8 (Google) |
| 8. Lemonlight | $1,500–$10,000+ | 4.5 (Google) |
| 9. Design In DC | Custom | 5.0 (Google) |
| 10. The Social Shepherd | Custom | 3.8 (Google) |
1. Indigo Productions
Indigo Productions is a full-service, award-winning NYC video production company with over 30 years of experience. With decades of industry experience and a strong creative-led approach, the company is renowned for its cinematic visuals and enterprise-grade production quality to produce high-end videos for global clients.
- Type of product video you can get: Live-action product videos, branded films, commercials, and motion graphics videos.
- Speciality: Full-scale video production.
- Clients: Google, Amazon, Netflix, Bloomberg, Microsoft, among others.
- Price: $10,000+ (custom pricing).
2. Synima
Synmia is a leading global commercial video agency that creates a wide range of videos for high-profile brands, from strategic brand films, product demos, social campaigns, to corporate media. Since its founding in 2000, the company has been delivering creative storytelling and virtual production capabilities with strategic messaging for large-scale brands.
- Type of product video you can get: Product showcase videos, lifestyle videos, animation, e-learning, social videos, etc.
- Speciality: Commercial production and multi-market video campaigns.
- Clients: BBC, JPMorganChase, M&S, etc.
- Price: Mid-to-high range.
3. Sparkhouse
Sparkhouse is an Orange County-based video production studio. It offers a streamlined process for creating product videos, brand films, and digital commercials. With 20 years of experience in the industry, it has been fulfilling the narrative creation demand for a wide range of clients, from startups to Fortune 500 companies.
- Type of product video you can get: Product videos, lifestyle videos, animated videos, brand commercials, etc.
- Speciality: End-to-end video production.
- Clients: Google, Nike, Honda, Adidas.
- Price: Starts around $5,000.
4. Wyzowl
Wyzowl is a well-established explainer and product demo video studio. The company was founded in 2009 and has been creating videos since 2011. It specializes in animated storytelling with fixed pricing, turnarounds, and unlimited revisions. Wyzowl’s video creation is popular among SaaS and e-commerce brands seeking educational product videos.
- Type of product video you can get: Animated explainer videos, product demo videos, and onboarding videos.
- Speciality: Script-driven explainer and demonstration videos.
- Clients: Amazon, Dell, IBM, Zendesk, Adobe, etc.
- Price: Starts at $5,000+ per project.
5. Digital Spark Studios
Digital Spark Studios creates high-impact product and corporate videos, branded content with a focus on quality, storytelling, and strategic execution. Since its founding in 2014, the company has been using its expertise in storytelling and production to help businesses and brands connect with customers and establish authority.
- Type of product video you can get: Product videos, corporate videos, branded storytelling, animation, etc.
- Speciality: Custom video production.
- Clients: Carnegie Mellon University, InVue, Packsize, Lowe’s, etc.
- Price: Starting around $10,000.
6. Superside
Superside is a global creative partner that scales video production with flexible on-demand teams and AI-enhanced workflows. Since its establishment in 2015, the company has provided scalable product video and creative production, supporting brands’ needs for fast, performance-oriented content across social, landing pages, and ads.
- Type of product video you can get: Product demos, social ads, motion graphics videos, short-form videos, etc.
- Speciality: On-demand creative production, performance-focused video content.
- Clients: Dropbox, Shopify, Salesforce, Meta, etc.
- Price: Subscription-based.
7. Demo Duck
Demo Duck is a Chicago-based creative video production studio known for explainer, educational, and product demo videos. Working for over 14 years in collaborative development and high production, the company set itself apart with a thoughtful, creative process and presence in the industry.
- Type of product video you can get: Explainer videos, product demo videos, animated and live-action videos.
- Speciality: Educational storytelling and structured animated videos.
- Clients: Dropbox, GE, Headspace, P&G, Cisco, etc.
- Price: Starts around $10,000 and varies.
8. Lemonlight
Lemonlight offers product videos, brand storytelling, testimonial videos, and social ads. Over 10 years and backed by an experienced creative team to streamline the production process, the company is known for balancing quality and ROI for e-commerce brands.
- Type of product video you can get: AI video, doc-style video, scripted video, animated video, and curated video.
- Speciality: Lemonlight specializes in creating on-demand video production, performance creative, and marketing videos for brands and agencies.
- Clients: Toyota, Walmart, Audi, Rolex, Nestle, Coca-Cola, etc.
- Price: $1,500–$10,000+.
9. Design In DC
Design in DC is a boutique style agency that prioritizes branding focused video creation. Catering to the needs of small to medium businesses’ requirements, its services integrate marketing and storytelling together.
- Type of product video you can get: Brand videos, promotional videos, social videos, etc.
- Speciality: Integrated branding, design-led video production, and marketing visuals.
- Clients: Marriott, Georgetown University, National organizations, etc.
- Price: Custom pricing (project-based).
10. The Social Shepherd
The Social Shepherd is both a video production and marketing agency that assists e-commerce growth with content creation and distribution strategies. It is ideal for brands seeking to integrate video and performance support together, focusing on creating video that is optimized for driving conversion in paid and organic social channels.
- Type of product video you can get: Ads, short-form product videos, UGC-style videos, promotional clips, etc.
- Speciality: Social-first video production and performance marketing integration.
- Clients: Uniqlo, Amazon, Deliveroo, The 5% Club, etc.
- Price: Custom pricing.
What Editing Software is Best for Product Video Production?
The best editing software used for product video production includes DaVinci Resolve, After Effects, Premiere Rush, Final Cut Pro, and Adobe Premiere. These tools offer a robust editing workflow, seamless integration with motion graphics, a color-grading ecosystem, along with speed, flexibility, and precision.
You should decide on the best editing tools for video production based on your usability, navigation, required features, and pricing. The key features that most video editing software includes are as follows.
- Advanced timeline editing for precision cuts and pacing
- Color grading & correction to enhance product visuals
- Motion graphics & text tools for highlighting features
- Multi-cam support for dynamic angles
- Audio cleanup & mixing for clear narration/music
- Proxy workflows for faster editing on large files
- Export presets optimized for web & social platforms
- Plugin ecosystem for effects, transitions, and LUTs
Who is the Best Video Editing Company in the USA?
There are plenty of video editing companies in the USA that offer professional-standard video processing solutions across the USA with unmatched speed, quality work, extended service categories, years of experience, affordable pricing, reliable team members, and activity 24/7. You should consider project type, budget, and quality demands to determine the best company to edit raw footage.
Clipping Path Studio is a US-based video editing service provider offering end-to-end video post-production services tailored for online product showcases. E-commerce store owners, social media managers, photographers, and videographers from the US are often collaborating with the company to convert their raw footage into polished product video content.
How Long Should a Product Video Be?
A product video length should be within 60 seconds for e-commerce. As viewers have short attention spans and short videos capture viewers’ attention quickly, short videos perform the best. Adjust video length considering the video topic, for example, introductory product videos may take 30 to 90 seconds, while an explainer video might take 2 to 5 minutes.
A short video (around 60 seconds) is mobile-friendly and keeps content description short for the viewers not to scroll past. Medium-length (2 to 5 minutes) videos show benefits and use cases, while long-form videos (over 5 minutes) will show tutorials or discussions to build trust.
| Video Type | Recommended Length | When to Use |
|---|---|---|
| Promo / Teaser | Within 30 seconds | To introduce and highlight the products’ features |
| Product Demo | Around 60 seconds | To display the products’ benefits |
| How-to / Tutorial | 2 to 5 minutes | To demonstrate and educate users |
| Explainer video, AR, 3D | 1 to 3 minutes | To provide an interactive experience |
| Unboxing / Social Proof/ Testimonial | 30 seconds to 2 minutes | To connect with the broader community and build trust |
Chart: Recommended length for product videos
How Much Does a Product Video Cost to Produce?
The cost to produce a product video starts around $150 and goes as high as over $8000. The pricing for video creation varies depending on the production complexity, video types, video style, video editing, use of voiceover and sounds, purposes, and publishing platform’s formats, etc.
FAQ’s
What types of product videos perform best?
The types of product videos that perform best online include product demonstration/explainer videos, 360-degree videos, unboxing videos, lifestyle-use videos, reels, UGC style videos, etc. It shows more people are using those products, and real users have benefited, which prompts users to build trust in the product.
How do product videos help in social media marketing?
Product videos help in social media marketing by boosting performance, such as stopping the scroll, communicating value without sound, and increasing engagement. People focus more on short vertical videos with captions and motion text. Using such videos on social platforms drives higher reach, clicks, and conversions across Instagram, TikTok, and Facebook ads.
How do AR or 3D product videos enhance customer experience?
AR (Augmented Reality) and 3D (Three-Dimensional) product videos enhance customer experience by creating an interactive experience and letting customers visualize product size, shape, fit, and placement in real environments. This experience reduces uncertainty, increases buyers’ confidence, and lowers return rates. AR and 3D are especially effective for products like furniture, fashion, etc.
Why are product videos important for Shopify stores?
Product videos are important for Shopify stores as they improve product page engagement, increase visitors’ time on page, and contribute to boosting conversion rates. Videos demonstrate the product, clarify viewers’ confusion, and assure them of quality and usage for a good amount of time. Also, acting as the replacement of in-store product interaction, videos support Shopify’s themes, apps, and campaigns.
Where is the best place to use product videos?
The best place to use product videos is where the viewers have the most presence and will watch them, which includes e-commerce product pages, along with social media platforms, company website, landing pages, marketplace listings, banners, email campaigns, etc. Publishing the same videos across those platforms will describe consistent messaging in every customer touchpoint.
