Video Marketing Examples That Convert: 13 Campaigns You Should Know 

Video is a great digital tool to increase exposure, build a brand, and boost sales.

Insightful concepts, informative copy, and, visually stunning footage have made video marketing a demanding content; with a market value of USD 187.52 billion in 2023.

It helps your viewers understand what the product or service is about. 

If you want to know about video marketing, and which types of video you should choose for promoting your brand, you are at the right place. 

We have listed down 13 video marketing examples that were a huge success for their smart ideas. Without further ado, let’s get started. 

What is Video Marketing?

Video marketing is one of the online-based marketing strategies to launch, promote, or generate conversion of a brand offering, either a product or a service through videos. 

People consume videos more than other formats of content, due to convenience, ease, availability, habit, etc. Businesses have taken this interest of people seriously and now the marketing through video is skyrocketing. 

The success rate of the video is no less than the other marketing. 

Here is a short overview of the statistics Wyzowl published —   – 91% of businesses use video as a marketing tool.  – 88% of video marketers say video has helped them increase user understanding of their product or service. – 90% of video marketers say video has helped them increase brand awareness.  – 87% of video marketers say video has directly increased sales.  – 90% of marketers say video marketing has given them a good ROI.

How Effective is Video Marketing for a Business Campaign?

Video marketing is highly effective because of its concepts, visuals, funny engaging clips or reels, stories from real users, and interactive ads. People consume this type of content willingly.

Here is how effective video marketing is.  

• Videos build brand familiarity: Graphics, texts, story, illustration- all the elements of a video capture viewers’ attention, making your brand recognizable and thus creating a strong presence. 

• It improves visibility on SERP: As high-quality relevant content, video positions your brand in SERP and it ranks upward day by day. 

• Video content increases engagement: The more a video gets exposure, the more people learn and start to check up on it. So, you benefit from curious interactions with target audiences. 

• Video marketing boosts traffic and conversion: When people recall your brand from the video; they subconsciously believe you. They are convinced to convert simple viewers to paying customers and multiply your ROI. 

The 13 Best Video Marketing Examples for Your Business Campaign

Video marketing does an excellent job of fulfilling business goals. Figuring out the types of video is all it matters. 

On that note, we explored the market and brought successful video campaign examples to give you an overview. Let’s check those out. 

1. B2b Video Marketing Examples 

B2b video marketing is used by a business targeting another business. Instead of targeting specific individual customers, B2B video marketing marketizes its products to cater to the needs of specific industries and provide solutions, driving value and creating trust.

Types of b2b video marketing: Brand video, company culture, explainer video, service or product description video, webinar, testimonial, how-to guide, etc. 

Example 1: HubSpot

With the client’s testimonial, HubSpot tells businesses how its tools assist professionals in CRM or marketing. The tools maximize efficiency and organize work. 

Why it worked: Real users share their journey with a tool that assists in their professional lives, bringing practical solutions. 

Example 2: Slack 

The messaging app Slack displays its features through minion-like characters; making it a unique concept in the b2b video marketing approach. 

Why it worked:  The movie-animated video shows how people of all sectors use, interact, and get connected, integrations, searches, etc. 

2. Product Marketing Video Examples 

A video is the best tool to display and describe a product. With or without models, animations, and whatnot- a product is describable in any type of video. 

Types of product video marketing: Product launching, how-to videos, tutorials, testimonial videos, teaser videos, etc.  

Example 1: Apple’s MacBook Air 

MacBook Air video ad successfully informed its lightweight features, performance and battery life, spatial audio technology, and many more in a visually stunning and pleasing yet easy-to-understand way. 

Why it worked: The video describes the whole concept merging dynamism, technology, and engaging ways; complementing viewers’ interest to know and watch more.  

Example 2: Dove Deodorant

With this video, Dove skillfully informed the viewers about the ingredients and benefits both for health and for the skin. The eye-catching graphics with data-centric content have made the deodorant video worthy to check in. 

Why it worked: The video focuses on ‘aluminum out’ assuring the reader about no harm, and odor protection till 48 hours. Also, users will get an aroma containing coconut, and pink jasmine; enticing the viewers to grab to stay worry-free. 

3. Game Video Marketing Examples 

The video game industry has a huge fanbase. A huge appreciation goes to the video game marketing strategy that creates an audience for the product that’s yet to come. Good storytelling, eye-catching graphics, and visuals have converted many people into gamers, booming the industry.

Types of gaming video marketing: Teaser, reviews, live streams, etc. 

Example 1: Apex Legends  

The game Apex Legend’s sudden launch caused a huge stir among gamers. Until the release day, the company kept it a secret. However, the release was a success because of its high-quality trailer. 

Why it worked: Diversity in action, characters, and technological advancements has caught the attention of gamers and created a buzz. 

Example 2: Angry Birds 

Little to adults, Angry Bird’s name is known to almost anyone. After launching, the interactive and funny characters in the mobile app version have taken a spot in the player’s mind.  

Why it worked: Iconic characters, understandable and easy to play for all ages, and marketing when phones were available has got the game global recognition, brand expansion, and influence. 

4. Explainer Video Marketing Examples

Explainer videos describe a product or service, procedure, how to use it, or any critical concept demonstration, etc. From short to long duration, explainer video is suitable for all types of business. 

Types of explainer video marketing: Whiteboard explainer, live-action, webinar, 2d animation, 3d animation, etc. 

Example 1: Grammarly 

With this funny and amusing storytelling concept; Grammarly shows how efficient the product is to manage everyday writing tasks. The AI support has powered up the task more aligned for high-quality, and on-brand. 

Why it worked: The video shows a common scenario inside a team that users relate to, also, the mentioning of numbers has assured viewers of trusting more people. 

Example 2: PayPal 

Through a musical theme-based comic explainer video, Paypal tells people about their easy transaction process. 

Why it worked: As a marketing campaign ‘People’s Rule’, PayPal’s animation, style, and explanation through high-quality video has grabbed the attention of the people. 

5. Digital Marketing Video Ads Examples

Video marketing is an essential tool for the digital marketing industry as well. With short/long, engaging, creative videos, brands promote their services and connect with more niche relevant audiences. 

Types of digital marketing video: skippable ad videos, bumper ads, social media videos, reels, etc. 

Example 1: Ahrefs 

Ahrefs is a comprehensive digital marketing tool, that teaches growth-minded people about different aspects of digital marketing. In this video with a view of nearly 3 million, it has shown a guideline to give an insight into the whole SEO. 

Why it works: Its beginner-friendly approach to addressing the complete SEO has set the video apart, which most aspiring digital marketers look for. From Keyword research, on-page SEO, rank difficulty, and backlinks, to best practices that video hooked the viewers. 

Example 2: LG 

When LG brought the 84-inch Ultra HDTV into the world, for the first time, it marketed with a prank video. Using the job seeker created a sensation back then. 

Why it worked: The real-life story, concept, pranking to the job seeker- altogether the video was perfect for creating a conversation on the ‘worst interview case’, and marketing the product in the process.   

6. Social Video Marketing Examples 

Social media is a great way to share videos because the number of people’s engagement alone on this platform is much greater than on any single platform. Its effectiveness in building a brand, creating awareness, grabbing potential clients, and increasing conversion has made it an essential platform. 

Types of social video marketing: Livestream, reels, short and long-form videos, tutorials, testimonials and reviews etc. 

Example 1: GoPro

This video by GoPro is slightly different from its usual adventurous settings videos. The brand shows a soft side to the brand personality which worked well. 

Why it worked: A fireman cared for a kitten and won the hearts of people around the world. The humane side is what makes people believe, feel good, and heartfelt. This video went viral due to its emotional concept. 

Example 2: Google Android

An out-of-the-box yet simple concept ‘friends furever’, showed furry animal’s friendship telling a message about the union of diversity. 

Why it worked: The story, animal characters, music, playful settings- everything was just perfect to give people a heart-warming feeling to be together. 

7. Content Marketing Video Examples 

Content writing is a thriving business. The advancement, growth, changes, and whatever we have; everything has a written format; and it will never stop. So, professional content writers use video marketing to share their insightful ideas and guidelines for the new writer to develop a career in this sector. 

Types of content marketing videos: Educational, tips videos, personal branding videos, etc. 

Example 1: Elna Cain 

A freelance writer, Elna Cain worked from small to large businesses in the digital marketing niche. She explains and tells about content from her experiences and learning through the years. 

Why it worked: She is directly teaching writers to get paid to write online, which every writer wants through building a brand. As a result, her video has a good number of enthusiastic viewers. 

Example 2: Neil Patel

Neil Patel’s content is worldwide famous. He has shared a whole series of content to teach writers from any industry to grow traffic. Long-form, short-form, keyword research, consistency to build your brand, he shares almost everything. 

Why it worked: Neil Patel’s video worked well for content marketers as it provides value with storytelling. He also states facts, data, strategies, proven methods, and results, making the video event completely trusted. 

8. Email Marketing Video Examples 

Email videos are personalized forms of video marketing businesses use. Email connects new audiences and nurtures existing relationships. 

Example 1: Spotify

Spotify has added Framer X toolkit to empower designers in their prototyping. It is indeed a huge advantage for those professionals. 

Why it works: This upgraded ability also allows non-technical designers to customize components. So, Spotify targeted the said professionals to inform and choose the mailbox to specifically reach them. With the CTA button at the end, viewers can learn the details of the system. 

Example 2: Wistia 

The email video Wistia embedded is unique; as it looks like a media player. The thumbnail was able to spark the viewer’s curiosity. 

Why it worked: Wistia is nurturing the already existing customers with new ones. Viewers have the freedom to pause or continue to listen, also the mobile-friendly video is well-customized so that the viewers know what they can experience with the brand. 

9. Behind The Scenes Marketing Examples 

Viewers are interested not only in what’s seen but also in what’s not unseen. That’s why BTS (behind-the-scenes) videos have gained popularity. Due to showing imperfections, flaws, mistakes, and funny moments- such videos are more entertaining and relatable for the viewer. 

Types of BTS video marketing: Interviews, Mistakes, Bloopers, Preparation, Unexpected moments.  

Example 1: Prada 

Italian luxury fashion house, Prada, launched a dialogue-driven campaign  “Now That We’re Here”. The brand published a behind-the-scenes (BTS) video where the video cast shared their experience. 

Why it worked: The brand’s FW24 campaign has captured its philosophy with power. Real humans converse and share different opinions; indicating the brand’s innovative design and intention to connect to the audience. 

Example 2: Pretty Little Thing 

Pretty little thing has spiced up the BTS marketing by casting influencers. Thus fashion enthusiasts and interested people know insights on what’s happening at the event. 

Why it worked: This particular video shows the fun side of the event, which makes the viewers understand and connect more, making the clothing usable for the users. 

10. UGC Video Marketing Examples 

User Generated Content (UGC) videos are mainly created by actual users or clients who have directly purchased from a business and share their personalized experiences. These types of videos help build trust and attract more potential. 

Types of UGC video marketing: Customer reviews, Unboxing videos, Product use cases, Product demonstration, etc. 

Example 1: Dieux Skin   

Dieux Skin is a brand committed to creating standards for skincare products. The brand’s loyal customers, show the product’s effectiveness which is obvious in its rapid selling rates. With this video, the brand shows clients an overview of their product. 

Why it worked: Before and after comparison of a user has resonated with a lot of viewers’ minds, who are seeking a reliable product to achieve fresh and glowing skin. 

Example 2: Levi’s

The widely renowned American clothing brand Levi’s products are jeans, denim jackets, and clothing. It has collaborated with TikTokers who dress up in different looks with jeans. 

Why it worked: Instead of a celebrity, an everyday fashion content creator makes this video; which has made people more relatable to their lifestyle and fashion sense. 

11. Photographer Video Marketing Examples

Video marketing works as an excellent tool for the photography industry. A photographer can create his brand by showcasing his/her skills, and unique styles, and attract potential clients for their upcoming projects. 

Types of photographer video marketing: Portfolio showcase video, behind-the-scenes, making videos, event cover videos, etc. 

Example 1: Jared Platt Photography 

In this video, photographer Jared Platt is teaching people about light, flash, and camera to creatively tell their story through photography. He tells how to add depth, emotion, and direction to the story in the photo with simple techniques. 

Why it worked: Professional photographers guide through every learning curve to the aspiring photographers. It captured the attention of the new learners to engage more with their work as they can learn directly. 

Example 2: Adrien Sanguinetti  

Adrien Sanguinetti is a photographer and videographer, mostly based in Japan but captured international attention. In this video, his minimalist equipment setup, one camera, and one gear to shoot were a big message on ‘quality isn’t determined by quantity’. 

Why it worked: People showed much interest in its refreshing and combined gear photography. He demonstrated how to perform the job, and gave insights for the photographer to tweak to get classy photos. 

12. Healthcare Video Marketing Examples

Healthecare videos are informative, and engaging. It aims to educate and inform people so that patients know where to look for the best services. Marketing videos for healthcare create awareness, boost engagement, and increase on-foot traffic. 

Types of healthcare video marketing: Testimonials, doctors’ explainer videos, health tips videos, etc. 

Example 1: UCLA Mattel Hospital

With the video ads, the hospital has perfectly shown its services and care for all ages of children’s physical and emotional wellness. Going for treatment and care isn’t a hassle so tiny patients can rest easy- is the message they wanted to deliver. 

Why it worked: It’s location, services, hospitality, caring- everything the video showed to assure the concerned family member. 

Example 2: CHI St. Luke’s Health Center

Inviting a physician for the video is the best move for marketing the healthcare industry, which this video did. It tells the physician’s identity, education, specialty, and how they treat people toward a better life. 

Why it worked: This type of video builds a connection with the audience, as they know about the physicians, the familiarity helps them recover from the nervousness and build trust about the healthcare brand. 

13. Viral Marketing Video Examples 

Viral marketing videos are those that become the talk of the town suddenly and get huge popularity and attention. The craze of viral mainly starts from social media and then it gets more organic searches, as the most shareable and memorable content. 

Types of viral video marketing: funny, controversial, emotional, challenge videos, etc. 

Example 1: Bye Bye Bye in ‘Deadpool & Wolverine’

A trending/ viral marketing video example is NSYNC’s song ‘Bye Bye Bye’, which has gone viral thanks to the movie ‘Deadpool & Wolverine [Source: Forbes]. 

Why it worked: The movie used a 90’s song which created nostalgia and appealed to the audiences. As a result, the teaser intensified their curiosity to check both the song and the movie. 

Example 2: Old Spice “Smell Like a Man, Man” 

A male grooming product, Old Spice’s 30-second ad went viral and is considered one of the most successful campaigns. There is a series of videos with celebrities. 

Why it worked: Humor, celebrity involvement, and iconic speech made the content enjoyable among people of both genders, and the video got a huge organic reach.  

How to Make People Watch Until The End Of Your Video?

By eye-pleasing visuals, good-quality sound, and well-syncing scenarios, you can make people watch a video until the end. 

As the internet is accessible to everyone; an alternative video is always at the fingertips. Make sure to omit the following factors when you are publishing the videos to attract more potential. 

• Avoid videos that are low-quality, wrong format, sound missing, or mismatched scenes. 
• Do not publish videos that look unprofessional or amateurish.  
• Avoid banal videos that have no purpose or value. 
• Have professional video editing services for your videos, if there are visuals, graphics, transitions, and illustrations lacking. 

Hiring professional freelance video editors is now easy; as you can find them online and get high-quality professional videos that align with your brand. 

Once you assign them your project, from footage planning for story development to using advanced techniques; they make your videos purposeful, powerful, and persuasive. 

What Platforms are Most Commonly Used For Video Marketing Campaigns?

The most commonly used platforms for video marketing campaigns are websites, social media, video streaming platforms, online bulletin boards, online course sites, influencers collaboration, and email. 

• Business Website: Homepage hero sections or any other parts, About us page. 
• Social media platforms: Facebook, Instagram, TikTok, Pinterest, etc. 
• Video streaming platforms: YouTube, Vimeo, Netflix, etc. 
• Online bulletin board: Yelp, Tripadvisor, Reddit etc. 
• Online course sites: Udemy, Skillshare, Coursera, etc. 
• Collaborate with influencers and public figures. 
• Embed videos on email. 

Is it Worth Editing Your Marketing Videos for Your Campaign?

Video marketing efforts are worth it. As an effective marketing tool, video fulfills a big responsibility for your business growth. Here are 4 vital reasons why video marketing is worthy of your campaign. 

1. It works as your virtual representative, delivers a brand message, and maintains professionalism. 
2. The video takes control of situations when in-person communication is difficult or time-consuming. 
3. With storytelling and engaging visuals, videos provoke your viewers to interact with you. 
4. Videos published on different platforms help stay relevant for search engine results. 

FAQs about Online Video Marketing Examples

What is Short Video Marketing? 

Short video marketing stands for those videos length is around 60 seconds or shorter, used for promoting a brand, its product, or service so that potential customers’ engagement increases towards conversion. 

What is a trending video for marketing? 

Trending videos are the videos marketing that go viral, and gain huge amounts of traction within a short period widely; mostly in social media. Google’s algorithm decides on a trending video based on popularity, view engagement, search queries, viewers’ location, etc. 

Is video the best way to advertise? 

Yes, it is. Our brain is naturally drawn to moving scenes; and videos successfully take up that space; feeding our interstate. By using video you get your business position improved in search results. This content is engaging, and convincing enough to convert a curious viewer to a paying customer. 

What type of video is best for social media? 

Short videos work best for social media video marketing. Social media has almost all types of information in different formats of content, and people pay little attention because they want to access more. 

Which type of video quality is best for Marketing? 

1080p and high definition (HD) video quality are the best for marketing. Before publishing an HD-quality video online; make sure to check on the loading speed. People won’t wait much for a video when there are many alternatives available. 

How long should a marketing video be?

The length of a digital B2B marketing video depends on purpose and platforms. A how-to guide or explanatory video length may take 2-4 minutes; a podcast show may take 20-30 minutes to hours whereas, a reels or ads telecast at best 60 seconds. 

Conclusion 

Video marketing goes to all walks of life. 

When strategy meets authenticity, it works wonders, the same goes for video marketing. 

It doesn’t always have to be a lavish budgeted one though. 

Sometimes, simplicity is what people prefer the most. 

Do your fair share of error and trial, you will find your strategy soon enough.