Video is one of the most powerful digital marketing tools bridging brands with audiences. It has proven success rates in brand recognition, driving traffic, and boosting sales. As a result, usage of videos in their sales channels, especially in social media has skyrocketed, competitively.
You have to maximize the impact, if you want your business to thrive, and stand out. This is where the following technique is important alongside the status quo.
In this article, we’ll show you 10 tips to make your social media videos thrive there online.
What you’ll learn in this article
What is Social Media Video Production?
Brand or product video that is produced specifically to publish and share for social media (YouTube, TikTok, Facebook, Instagram, etc) is called social media video production.
Starting from planning, organizing, storyboarding, shooting or sequence making, editing, and maintaining social media video size measurements so that viewers feel interested, watch, interact, and click CTAs- this is the whole cycle of social media video production.
What are the Benefits of Social Media Video Production?
Social media video production benefits your business by ensuring brand-specific high-quality videos that are captivating, engaging, & simple to understand and provide value to the target audience.
Here are the advantages of social media video production for a business.
Take care of your commercial needs: Video production companies assist you from pre-production to post-production till distribution. They offer you
- A comprehensive guide on social videos
- Inform you of every aspect videos
- Suggests what’s best for you
- Show you ways to make videos impactful and thus accomplish your goals.
Ensures professional and top-notch videos: Social media video production prioritizes the highest work standard to satisfy clients’ needs. As they work with multiple clients and want to grow the numbers they guard their reputation by ensuring satisfactory work to you, their client.
Create device and audience-friendly videos: Professional video production ensures your videos load fast, and play well across different devices from phones, and PCs, to televisions. These videos are easy to understand, digest, and answer to the target audience’s emotions. As a result, you convince your viewers.
Strengthen SEO activities: Videos increase interaction, such as liking, commenting, share and encourage more audiences to take action, impacting marketing approaches. Search engines value these actions and make the videos visible on more relevant searches, improve ranks, and boost traffic.
Increase engagements: Social media video helps brands inform their audiences, deliver messages, demonstrate a product or services, create persuasive content, and educate or guide them. Thus viewers get their curiosity solved and thus they take further actions, ultimately improving engagement rates.
Social Media Video Production: 10 Pro Tips to Transform Videos
An organized, structured, and systematic approach is the key to success for social media videos. But it has proven to bring the best results when combining strategic tips. To make your videos purposeful and help accomplish the target results, here are our 10 video production tips for social media.
1. Develop a Plan or Strategy
Social media videos need a personalized approach. Nowadays, such videos are relatable and advertisements-like, giving audiences the vibe of regular, day-to-day activities, familiar scenarios, or known factors. So that your brand can form a genuine connection and create familiarity.
So first, take note of your products, your audiences, and their preferences. Then ask yourself
- What your videos should include?
- Do you want to deliver a message or drive an action?
- If this is an action, how would you want to guide them?
Take all these into consideration to devise your plan.
2. Hook the Audience Within the First 3 Seconds
A powerful opening never lets viewers go. The first 3 seconds are the most important ‘capture time’, when viewers sway to watch or not a video. To make your videos eye-catching and attention-grabbing; use those first few seconds well.
Here is what to do in the first 3 seconds of the video
- Ask intriguing or confusing questions
- Use bold, attention-grabbing visuals or actions.
- Relate them to a scene or experience
- Address directly the pain point
- Use text or overlay captions
3. Keep it Short and Sweet
Target audiences come in various personalities, some are patient, others are tied up, some will be your loyal clients, and some will try new options. They all fit as your buyer persona; so convincing them needs a conscious and strategic move.
This is where your social videos can make a difference. Make sure the videos are attention-grabbing, short, and meaningful so that viewers quickly catch up. If the videos are engaging, easy to understand, and provide value to the viewers, they will watch till the end.
4. Optimize for Vertical and Square Formats
Square and vertical videos fit well with all social platforms as they provide enjoyable experiences. Also, these formats have better performance rates.
However, the question is ‘Which format is better, vertical or square?’. The better depends on the platform.
- The square format is suitable for phones. So it is better for posts on Facebook, Twitter, Instagram, LinkedIn, etc.
- Vertical format is better for TVs and desktops. It works fantastic on IGTV, TikTok, Facebook Watch, YouTube Shorts, etc.
Device-based aspect ratios
| Suited Devices | Video Type | Aspect Ratio | Best for |
Smartphones | Vertical videos | 9:16 | Instagram Stories, TikTok, Snapchat, etc. |
| Square videos | 1:1 | Facebook posts, Instagram feeds, LinkedIn, etc. | |
| Desktop, Laptop, TV screen | Horizontal | 16:9 | YouTube, Vimeo, etc. |
| Vertical Square | 2:3 or 4:5 | Instagram feed posts. |
5. Use Captions and Text Overlays
Captions and texts are subtle yet powerful elements of a video. It increases viewers’ trust, engagement, and attention. Viewers can understand the key moments, transitions, or differences. So make sure your videos have subtitles that are easy to understand, and readable.
While using captions and text, keep them aligned with your brand. Use a font that is read and clear, legible color, right size, and use it in the right place at the right time for optimal visibility.
6. Incorporate a Clear Call-to-Action (CTA)
Set a clear goal for the viewers to act in your video. The CTA might be in immediate action or later. But you need to input the data in your viewer’s mind.
For example, you aim for viewers to make conscious decisions if your brand is making a CSR video. But for a product video, you encourage them to decide right away. So that they prioritize your solution over the competitors.
7. Use Trendy and Platform-Specific Effects
Every social video feels different, they have different styles, effects, filters, etc. Using social platform-tailored videos makes users feel native and connected. So, the videos become relatable and get a share, reach and engagement rates boosted.
Here are what you can do to make your videos platform-focused
- For TikTok, use AI effects, popular songs, sounds, music as background, follow trends (such as different challenges), duets and stitches, etc.
- For Facebook and Instagram, reels, boomerang, and superzoom content, have proven to be effective.
- For YouTube, apart from the long videos, clips of essential parts work well.
For LinkedIn videos, those have to be professional and conservative.
8. Use Natural Lighting and Clean Audio
Take advantage of natural lighting as much as possible. Time like golden hours creates good illumination on the footage, you will get some marvelous scenes at that time. While using daylight, use diffusers, and reflectors to even out the light for symmetrical rays.
For clean audio, it’s better if you can use a quiet space, if not, choose a quality microphone that can highlight the necessary sounds. Use video editing solutions to ensure all these works are aligned well.
9. Brand Your Videos Consistently
You established your brand for a reason. Make sure the social videos align well with your long-term mission and goals. Deliver a message, and story, in a highly engaging way that complements the brand’s goal, informs and educates the viewers, and solves their problems.
Ultimately assure them that you are providing the solutions they need. Make the viewers remember your business. Use brand color, font, logo, visual styles, etc. The more they know about your brands, the more you will be recognized.
10. Analyze Metrics and Refine Content
Video reach and other metrics, the number of views, engagement rates, conversion rates, watchtimes, CTR, etc are contributing factors to a video’s success. Once you have published a video, check on platform-specific statistics, and understand the differences.
Prepare a questionnaire on these factors-
a. Video performance and reasons
b. Trends worked out or not and why
c. Videos that generated more actions
The videos that performed below expectations need a new strategy. Tweak between the platforms, way of delivery, check lengths, and do some experiments. Make necessary adjustments, and refine the contents as you see fit.
Bonus: Top 5 Social Media Video Production Company
Social media has encompassed our lives. Using it to our advantage is not only wise but also profitable. If you are looking for social media video production companies, here are the 5 for you to check out.
1. Superside
‘Creative as a Service’- with this motto, Superside, a technology-based, subscription creative service platform, is offering reliable and fast services. Easy to work, comprehensive services from simple videos to strategic large-scale videos; the company scales up the brand’s marketing approaches.
Why Superside
- Offers organized and methodical solution
- Responsive and communicative
- Easy-to-use portal for clients
- End-to-end creative packages
Price: The pricing starts at $5000 per month
2. Vidico
Vidico is an all-rounder video production company that creates stunning films for brands, to engage audiences through simple visual languages. With compelling narratives, creative thinking, and industry skills combined, the company’s serving approach is end-to-end.
Why Vidico
- Proven to be a culture fit that resonates with brands
- Offers top-notch services to meet commercial goals
- Prioritize timely project submission and completion
- Maintains communication easily and transparently
Price: Vidico prices its bill in monthly or Bi-annual way in both USD and AUD. Video production starts at $3999. Custom pricing is available for single projects.
3. Socially Powerful Studios
As a top-tier social video production agency, Socially Powerful Studios elevates the brand’s promotional activities with engaging videos that drive results. It offers full-service video solutions with innovative storytelling to strategic execution.
Why Socially Powerful
- Offering unique and compelling storytelling
- Strategy to outperform traditional markets
- Highly experienced in-house video production team
- Executes social-first marketing campaigns to create brand impacts
Price: Depends on the project
4. Social Films
Social Films social media video production company is committed to creating high-quality videos. It caters to startups and new businesses of global brands and delivers exquisite services and scalable results.
Why Social Films
- Highly skilled team members
- Quality work that drives results
- Brand-oriented approaches that speak to your audience
- Well-versed in the latest technology, equipment, techniques, and styles
Price: Depends on the project
5. Luminoustudios
Female-led brand, Luminoustudios specializes in corporate and commercial videos at a competitive price. It creates videos that grab attention as well as enhance the brand’s perception. The company provides a wide range of services to global clients.
Why Luminoustudios
- Resourceful for companies
- Offers full-service solution
- HD video quality on an efficient budget
- Cutting-edge technology and professionalism
Price: The average cost at Luminoustudios starts at $15k. However, it typically varies based on work and creativity level.
FAQs on Social Media Video Production
Why is social media video production crucial for branding?
Social media video production is crucial because professionally made videos are of high quality and can deliver the message right. So, it boosts awareness, emotionally attaches people to the brands or products, makes a band recognizable and memorable, drives traffic, and increases traffic toward conversion.
How much does it cost to produce a social media video?
The cost to produce a social media video starts at $500. It varies depending on project volume, level of detail, type of production, video length editing, etc.
What types of videos work best on social media?
Short-form videos of around 1 minute or less work best for socialist media. Other format videos perform well depending on purposes, for example, time-lapse videos, tutorial videos, etc.
What video format and resolution should I use?
Use MP4, and MOV formats of video for social media, and video resolution landscape (1080×566 pixels, square (1080×1080 pixels), portrait (1080×1350 pixels), etc.
What software tools are recommended for video editing?
The recommended software to edit a video is Adobe Premiere Pro, DaVinci Resolve, Wondershare Filmora, Capcut Pro, Final Cut Pro, etc.
- Adobe Premiere Pro – Stunning solution for creating 3d effects.
- DaVinci Resolve – Works best for color grading, color correction, visual effects, etc.
- Wondershare Filmora – Suitable for animation presents, custom effects, 3d motion options, etc.
- Capcut Pro – Offers diverse solutions for 3d animation.
- Final Cut Pro – Has intuitive 3d effects.
What are the common mistakes to avoid in social media video production?
Here are 5 common mistakes to avoid social media. a. Know your audience, market, and trends, b. Video and audio quality have to be top-notch and clear, c. Do not make videos too long, d. add a clear call to action, and e. Promote videos with relevant hashtags.
Final Thought
Videos that can hook viewers and provide value pique viewers’ interest and make them watch. You can attract viewers and encourage them to take action if your videos are top-notch, high-quality, and informative in the way viewers want.
We hope now you find the right social media video production strategy to marketize your brands and gain the right traction you deserve. Keep up the good work and flourish your business.
