Product video production company, specializing in creating impactful video content to showcase products. Product video production companies involve several key stages: planning, filming, editing, and post-production. From creating compelling videos, showcasing and selling products in today’s visually driven market, popular video production companies boost engagement, conversions, and overall marketing impact. They not only bring expertise, technical capabilities, and creative vision but also transform product features into engaging narratives.
The 12 best product video companies are Demo Duck, Indigo Productions, Colormatics, Vidico, Wild Factory, Lemonlight, Wyzowl, Superside, Studio B Films, Thinkmojo, Kasra Design, and YumYum Videos. The average cost of hiring a video production company ranges from $1,000 to $5,500, depending on video length, location, video complexity, post-production, and other factors. To find the right product video production company, define your business goal, set a budget, research & compare with others, review portfolios, and check client testimonials.
What you’ll learn in this article
- 1 What is a Product Video Production Company?
- 2 Why Hire a Video Production Company?
- 3 Top 12 Product Video Production Companies in the United States
- 4 How to Choose a Product Video Production Company
- 5 What to Look for in a Product Video Production Company in New York, USA?
- 6 How Much Does it Cost to Hire a Product Video Production Company?
What is a Product Video Production Company?
A product video production company is a videography business that specializes in creating impactful product video content for various purposes, such as marketing, advertising, corporate communications, training, social media, and events.
A product video production agency with skilled directors, producers, editors, and technical staff manages the entire video creation process from concept to final delivery. From businesses to content creators, event organizers, influencers, musicians, and artists, they use their services to meet clients’ goals and engage with their audiences.
What is a Product Video Production Company Called?
A video production company, also called a product video agency, videography company, or video production house, indicates businesses that specialize in creating and producing video content for different brands or businesses. From product video concept planning to final delivery, they perform all tasks. They’ve a creative team of designers, directors, videographers, scriptwriters, and others.
Is Product Video Production in Demand?
Yes, product video production is in high demand. According to Market Research Future, the video production market is projected to grow from $56.10 billion in 2025 to $86.67 billion by 2034, growing at a compound annual growth rate (CAGR) of 4.95% from 2025 to 2034.
- In 2025, Vidico states that 87% marketers say video helps generate leads, and as we know, Google prioritizes high-quality & insightful video content in search results.
- Wyxowl reports that 68 % of marketers who haven’t used video yet plan to start in 2025.
- Videos work well for explaining complex products or services in a short time. The Wyzowl Video Marketing Survey 2024 states that 91% of consumers want to see more online video content from brands before making a purchasing decision.
- 93 % of video marketers report a positive ROI from their video investments—an all‑time high. From Instagram Reels to TikTok, YouTube, Facebook Video, and LinkedIn videos—all favor short or long-form video.
What Does a Product Video Production Company Do?
A product video production company specializes in creating professional product video content for different purposes. They manage all aspects of video production, including planning, shooting, editing, post-production, and distribution, that align with your business objectives.
What are the 4 Stages of Product Video Production?
The 4 Stages of product video production are pre-production, production, post-production, and publishing. Each stage is important in ensuring a high-quality, effective video.
Stage 1: Pre-production (Planning Stage)
In this stage, the video content foundation and preparation work happen, for example,
- Goal Setting: Define the purpose of the video (e.g., awareness, conversion, training).
- Budgeting: Establish cost estimates for crew, gear, location, post-production, etc.
- Scripting: Write a clear, concise script or outline for the message.
- Storyboarding: Visualize the video scene by scene.
- Talent Casting: Hire actors, voiceover artists, or use in-house talent.
- Location Scouting: Choose and secure filming locations.
- Scheduling: Create a shooting schedule with dates, locations, and crew needs.
- Video Equipment Selection: DSLR camera or smartphone, webcam, etc.
- Audio Equipment: Wireless Lavalier mic or directional shotgun mic [Avoid using the camera’s built-in mic for professional videos]
- Lighting Equipment: You can use a DIY lighting kit or try key lights, fill lights, backlights, and practical lights.
- Background Design: Single-color, seamless paper backdrop, natural landscapes, abstract patterns, or even dynamic animated backgrounds. Also, you can use a mix of motion graphics, photos, vectors, or others.
Purpose: All this preparation is crucial for avoiding issues during filming and helps to align the entire team on your business vision, goals, and logistics.
Stage 2: Production (Filming Stage)
It is the video-making stage, where the videos are shot with audio, so the footage is prepared.
- Setting Up: Lights, cameras, props, and sound equipment.
- Directing: Guiding actors, presenters, or interviewees.
- Filming: Capturing all scenes according to the script or shot list.
- Recording Audio: Clean dialogue, background sound, and voiceovers.
- Managing On-set Logistics: Coordinating crew, talent, timing, and reshoots.
Stage 3: Post-production (Editing Stage)
In this stage, the raw footage is transformed into a finished video, crucial for delivering high-quality, polished videos.
- Video Editing: Assembling clips into a coherent flow using Adobe Premiere Pro or other top-rated video editing software.
- Organization: Save video and audio files with the name, organization, or project so that you can find them easily, for example, ProductVideo_Scene1_Camera1 or others. Remember to back up files to at least two places.
- Color Grading: Adjusting brightness, contrast, and tone for consistency and mood
- Sound Design: Adding music, sound effects, and clean audio mixes
- Motion Graphics & VFX: Animations, titles, logos, or special effects
- Reviews & Revisions: Collaborating with the client or team for feedback
- Final Export & Delivery: Creating the final format for web, broadcast, or social media
Stage 4: Distribution & Marketing
The final stage is the publishing, distribution, and promotion stage, where marketing meets video. But where and how do you distribute or promote those videos? Top-rated production companies have expertise in publishing video content to several platforms: websites, e-commerce pages, and marketplace product listings (i.e., Amazon), PPC ads, social platforms, and so on. Also, they handle complicated marketing stuff like video SEO, keywords, and thumbnails.
What is the Difference Between a Product Video and a Commercial Video?
The difference between a product video and a commercial video lies in their purpose, style, audience targeting, and distribution channels. A product video is a content format that highlights or explains a product’s key features, benefits, and functionality. On the contrary, commercial videography promotes brand awareness and emotionally connects with the audience. The key focus of a commercial video production company is to create compelling videos that drive sales and improve customer engagement.
Here’s a comparison between a product video and a commercial video:
| Aspect | Product Video | Commercial Video |
|---|---|---|
| Purpose | To showcase and explain a specific product’s features and use | To promote brand awareness, boost sales, build engagement, and increase revenue |
| Focus | Detailed information about one product or service | Tells a brand story, emotion-driven message, or big-picture appeal |
| Tone/Style | Informative, clear, feature-focused | Creative, narrative-driven, cinematic |
| Video length | 30 seconds – 3 minutes | 15 – 60 seconds (TV/web ad formats) |
| Target audience | People are already in the consideration/buying phase | The general public or target demographic is not yet familiar with the brand |
| Distribution channels | Website, product pages, Amazon, YouTube, and eCommerce platforms | TV, social media ads, YouTube pre-roll, OTT ads |
| Sample CTAs | Strong “Buy Now” or “Learn More” emphasis | Softer CTA like “Discover more” or “Join the movement” |
Why Hire a Video Production Company?
Hiring a product video production company offers several benefits, including access to professional expertise, high-quality equipment, and efficient production processes, leading to better ROI and engagement. The image shows the top reasons to hire a video production house.
- Skilled Team: Video production companies have a team of experienced professionals (e.g., directors, cinematographers, editors) who understand the intricacies of creating compelling videos.
- High-quality Production: They have the knowledge and equipment to produce videos that meet professional standards, ensuring your message is communicated effectively.
- Brand Consistency: They can help maintain a consistent brand identity across all video content, ensuring your videos align with your overall brand messaging.
- Creative Vision: They can bring a fresh perspective and creative ideas to help you tell your story uniquely and engagingly.
This video explains how to find the right video production company for your needs:
- Time Savings: Outsourcing video production frees up your internal team to focus on other core business activities.
- Access to Advanced Equipment: They have the necessary equipment and software, eliminating the need for costly purchases or rentals.
- Streamlined Process: They handle all aspects of production, from pre-production planning to post-production editing, ensuring a smooth and efficient workflow.
- Increased ROI: Effective videos can drive traffic to your website, generate leads, and ultimately increase sales or conversions.
Top 12 Product Video Production Companies in the United States
The top 12 product video production companies in the United States are as follows:
1. Demo Duck
2. Indigo Productions
3. Colormatics
4. Vidico
5. Wild Factory
6. Lemonlight
7. Wyzowl
8. Superside
9. Studio B Films
10. Thinkmojo
11. Kasra Design
12. YumYum Videos
The graphic shows the best product video agencies in the USA.
1. Demo Duck
Demo Duck is a versatile, B2B, and B2C video production company in Chicago. Its creative teams – “ducks” (marketers, advertisers, animators, designers, writers, directors, & others) focus on long-term partnerships, digging deep into client custom animated explainer video requirements – single video or a full content campaign. If you’re looking for branding videos, TV spots, explainer videos, customer testimonials, and more, Demo Duck is the right place for you. With Demo Duck, you’ll experience a unique approach to storytelling that entertains your audience and connects emotionally.
Services portfolio covers:
- Explainer Video Production
- Educational Video Production
- Commercial Video Production
- Customer Testimonial Video Production
- Branded Video Production
- Company Story Video Production
- Video Series Production
- Internal Communications Video Production
- Social Media Video Production
| Best For | Notable Clients | Pricing | Location |
|---|---|---|---|
| Video production for agencies, startups, nonprofits, education, corporate, and healthcare | Netflix, Kohl’s, IBM, Dropbox, Lenovo, CloudHealth, etc. | $10K to $50K+ or beyond | Chicago, IL 60612 |
2. Indigo Productions
Indigo Productions, a world-renowned video Production Company in New York, is popular for creating compelling reels, corporate videos, commercials, social media, and graphics. Indigo Productions’ creative video production team and a strong track record of successful project outcomes, timely delivery, and positive client feedback set them apart from other full-service video production companies. Their professional team has versatile working experience in creative advertising, broadcast television, feature film, video games, social media, and others.
Services portfolio covers:
- Video production
- Video editing
- Concept development
- Scriptwriting
- Storyboards
- Previsualization
- Casting
- Location scouting
- Motion graphics
- 3D animation
- Pre-production
- Music & sound design, and so on.
| Best For | Notable Clients | Pricing | Location |
|---|---|---|---|
| Corporate, commercial, virtual events, and entertainment clients | Salesforce, Sony Pictures, BBC ARTS, SAMSUNG, IBM, NESPRESSO, etc. | $3K to $50K+ or more | New York, NY |
3. Colormatics
Colormatics is a video-led creative agency helping clients portray their unique stories, inspire their audiences, and stand out in their industry. From ideation to execution, they work with clients to fulfill their business requirements. They are known for their creative marketing services, responsiveness, and commitment to delivering exceptional results. From PPC expertise to product design, branding, audio production, and other services, you get it all on one platform.
Services portfolio covers:
- Video production
- Motion design
- VFX & 3D
- Photography
- Design
- Media strategy
- Testimonial/case study
- Post-production
| Best For | Notable Clients | Pricing | Location |
|---|---|---|---|
| National brands and nascent startups. regional, established companies, and international giants | Lemonade, Centrum, American Express, Vanguard, PRIZEPICKS, Fiverr, etc. | $150 to $10K+ or beyond | Austin & Spokane |
4. Vidico
Vidico is a top-rated video production company, renowned for its ability to simplify complex concepts and revolutionize the video marketing process. They’ve completed over 1200 impressive video projects, an astonishing 1.4 billion video views, and are trusted by over 450 satisfied customers. Vidico’s team focuses more on building videos, ensuring your audience connects with your message and takes action.
Services portfolio covers:
- Animation & illustrations
- Live action & filming
- Short form & entertainment
- Creative & design
| Best For | Notable Clients | Pricing | Location |
|---|---|---|---|
| Tech & SaaS, e-commerce, finance, education, healthcare, B2B, consumer, etc. | Spotify, Vimeo, Square, Airtable, AllTrails, and many more | Starts at $5000 | Australia & New York |
5. Wild Factory
Wild Factory is a hybrid video production service company and creative agency in New York and Los Angeles. From post-production to delivery, their industry-expert visual innovators ensure your business gets the best quality videos that not only promote your products but set new industry standards. They love to portray stories in their video production, aiming to create captivating narratives.
Services portfolio covers:
- Live action
- Social
- TVC
- Motion
- VFX
- Film
| Best For | Notable Clients | Pricing | Location |
|---|---|---|---|
| Advertising agencies, corporations, startups, travel, fashion, real estate, and so on. | JCPenney, Flexon, and BarkBox | Depending on projects, local production, and in-house post-production | New York and Los Angeles |
6. Lemonlight
Lemonlight is a full-service video production company with a remote creative team across the globe. From planning marketing strategy to aligning the video creative with each client’s needs and final video delivery, they maintain transparency. They work for smaller clients to global giant brands. They value your brand uniqueness and maintain a perfect marketing and sales funnel that boosts revenues.
Services portfolio covers:
- Documentary-style videos
- Product videos
- Tutorials
- Testimonials
- Live events
- Animation
| Best For | Notable Clients | Pricing | Location |
|---|---|---|---|
| Small businesses, enterprise clients, and agency partners | Amazon, Airbnb, Google, LEGO, Tesla, | $3,000+ | HQ in California; offices across the United States |
7. Wyzowl
Wyzowl has been a leading animated explainer video production company since 2011. They specialize in creating high-quality and impactful custom-animated videos, demo videos, training, and more for others worldwide. If your business needs live-action videos, they also offer testimonial videos and traditional doc-style videos. They strive to provide convenient, creative, and comprehensive service and focus more on customer satisfaction.
Services portfolio covers:
- Animated explainer videos
- B2B or B2C corporate content
- Product videos
- Testimonials
- Live-action videos
| Best For | Notable Clients | Pricing | Location |
|---|---|---|---|
| Large to small businesses | Fujitsu, Warner Brothers, RBC Bank, Blockdaemon, Logitech, MEC, Canonical (Ubuntu), YWCA, Small Business BC | $2,500-$5,00 or more, depending on video types | New York, Southport, United Kingdom |
8. Superside
Superside is a subscription-based design service where high tech & high fashion meet creative angles – the best return on your investment. With Superside, you get your in-house, dedicated & on-call creative team, freeing you to focus on your most impactful work. They’ve a proven track record of working with 500+ brands, agencies, and startups. You get to experience a platform – Superspace, built for brief projects, track progress, and manage feedback, or integrate it with your existing workflows for seamless collaboration.
Services portfolio covers:
- Product videos
- UGC-style and social media videos
- Performance marketing and video ads
- Brand marketing and awareness
- AI-powered video production
- Animations and motion graphics
- Tutorials and testimonials
- Packaging & merchandise design
- eBooks & report design, and more
| Best For | Notable Clients | Pricing | Location |
|---|---|---|---|
| Enterprise, agencies, and scale-ups. | Figma, Google, Intercom, 6sense, Amazon, Booking.com, Colgate, Zapier, Vimeo, etc. | Subscription ranges from $10K to $10 lakh/month | America, Europe, Africa, and Asia |
9. Studio B Films
Studio B, the popular social media and TV commercial video production company with over 23 million followers and clientele, includes Facebook, GetSage, and Grammarly. Their premium quality content has been viewed over 16 million times in the process. The popularity secrets of Studio B lie in their in-house creative team, paid media, viral experts, AI video production, and amazing 5,000ft north London-based video production studio.
Services portfolio covers:
- Content production (360-degree social media marketing & more)
- VFX production
- Paid social
- Format production
- Live events
- Featured content
- Comedy
- Product videos
- Live/event coverage
- Television production
- Testimonials, and so on.
| Best For | Notable Clients | Pricing | Location |
|---|---|---|---|
| Entrepreneurs, founders, small to medium-sized businesses, SaaS/technology startups, media companies, etc. | Sony, Netflix, Adidas, Universal, Pixar, Amazon, Warner, BBC, Meta, Bolt, | Average pricing starts at $5K | San Francisco Bay Area |
10. Thinkmojo
Thinkmojo is Silicon Valley’s creative motion & video company, where they turn intangible ideas – a company’s mission, a product’s value – into real content that can be watched, shared, and loved. Thinkmojo’s creative videographers, scriptwriters, designers, and other creative minds work together to create engaging explainer videos, animated videos, and so on. They’ve a proven track record with tech leaders, like Google, LinkedIn, MongoDB, FICO, etc.
Services portfolio covers:
- Product explainer videos
- Launch videos
- Brand campaigns
- Animations
| Best For | Notable Clients | Pricing | Location |
|---|---|---|---|
| Brands, marketers, startups, etc. | Salesforce, Zendesk, Square, Slack, Asana, Discord, WordPress, Google, etc. | Average pricing starts at $5000 | San Francisco, California & Montreal, Canada |
11. Kasra Design
Since 2011, Kasra Design has been creating over 2000 custom videos: animated explainer, corporate, 2D, 3D & motion graphics for brands and companies. Their award-winning designers and animators, illustrators, storyboard artists, and other creative souls love to simplify complex topics and technical subjects. Clients praised for their ability to deliver modern, aesthetically pleasing animations that communicate brand stories perfectly.
Services portfolio covers:
- Explainer videos
- Healthcare videos
- Motion graphics
- Corporate videos
- 3D animation
| Best For | Notable Clients | Pricing | Location |
|---|---|---|---|
| Fortune 500 companies, SMEs, startups, banking, manufacturing, and more. | payPro Global, Nansen, MegaGrass, Threado, Agora, Zicoh, Uiflow, etc. | $400 to $ 10K+ or more | Singapore, Malaysia, and United States. |
12. YumYum Videos
Based in Miami and Buenos Aires, YumYum Videos is a leading explainer video production company trusted by Google, Amazon, and McKesson. The company is popular for creating compelling, animated short stories that simplify complex ideas and drive real engagement. As an award-winning animation studio, they provide different video services, including educational videos, commercial videos, internal videos, and other evergreen video content that support marketing goals.
Services portfolio covers:
- Product demo videos
- Tutorial & how-to videos
- SaaS explainer videos
- Healthcare marketing videos
- Biotech explainer videos
- Whiteboard animation videos
- Internal & training videos
- Educational & awareness videos, and so on.
| Best For | Notable Clients | Pricing | Location |
|---|---|---|---|
| Marketing, finance, SaaS, creative industries (design & photography), and healthcare | Amazon Appstore, American Express, BAYER, Red Bull, HUAWEI, etc. | $600 to $12K+ or more | Miami, Florida, and Buenos Aires, Argentina. |
How to Choose a Product Video Production Company
To choose a product video production company, you first define your project goals, set a budget, research & compare with other companies, review their portfolio, and check out client testimonials. After that, conduct interviews to assess their qualities for your project and narrow down your options before hiring one. This diagram highlights key factors for choosing the right product video agency.
1. Define Your Goals
When to hire a product video studio, the first step is to define your business or product’s objectives, asking:
- What’s the reason for using the video? (e.g., product/service promotion, ad campaign, company culture representation, educate buyers, or others.)
- What type of video do you need?
- What type of video production services do you need?
- How many videos do you need?
Be yourself so that you can choose the right video production company to attract potential clients and audiences.
2. Set a Budget
As a business owner, you have an idea that product videography project costs vary based on several factors, like project-based, hourly-based, video complexity, technology, and others. So, it’s ideal to prepare an ROI (return on investment) when planning to hire a video production partner. After that, research the average costs of similar projects as yours and prepare a list to find the right one.
Pro tip: Must consider the timeline of your project, like, does your business need a long-term video production partner or a one-time? Also, look for the equipment and location of your chosen team.
3. Research and Compare
Working with an experienced product videography company means they have an understanding of your target audience, challenges, and opportunities that perfectly align with fulfilling business objectives. Other factors you need to go through are:
- Team: Search for a creative team mix of skills and expertise to create insightful videos that meet your expectations. Also, pay attention to their company’s culture and values that align with your own.
- Creative Thinking: A product video production company that aligns with innovative ideas can capture the attention of your target audience, making it memorable and impactful. Communicate with them and understand their secrets to making encouraging videos.
- Working Process: A company or agency that follows a standard working process (from initial concept development to final delivery) not only cares about delivering the best quality work, but it can also ensure your satisfaction.
- Technology: Does your selected videography company use the latest camera equipment or cutting-edge post-production software? If yes, your video will get the best success rate because of the latest video trends and techniques.
4. Portfolio and Previous Work Samples
When you’ve set your budget and done the research, review their past work to get an idea about their creative abilities, style, project types, and clients they’ve worked with. In this way, you get a chance to see what industries they’ve worked with. Also, you can ask for a quote to verify their level of service and quality, and help you compare it with different video production agencies.
5. Client Testimonials
The last, yet effective step is to check out client reviews and testimonials, because it gives you a sense of the agency’s strengths and weaknesses. Also, you get a feel for their communication style, ability to meet deadlines, and professionalism.
What to Look for in a Product Video Production Company in New York, USA?
When looking for a product video production service in New York, USA, businesses look over its industry reputation, experience, expertise, client testimonials, service categories, working style, project duration, and pricing structure.
A great responsibility lies in the B2B video production company partner you are going to hire. So, make sure you have these factors checked well.
1. Experience
A reliable video production company’s industry knowledge comes through working with clients from home and abroad. The more experience they have, the more their expertise is honed.
2. Technical Expertise
Check your listed companies’ expertise, with whom they collaborated, their equipment, and how well-versed they are in all 4 steps of video production (pre-production, production, post-production, and distribution).
3. Reputation
Learn about a company’s reputation by checking client reviews and testimonials. As real users share their experiences, you can learn a lot about the company, its culture, professionalism, the client’s onboarding journey, etc.
4. Pricing
You will find the price on the website; if not, contact them with your queries. A large video production would cost much whereas a boutique-type video production agency would give you much more affordable pricing. Companies also offer discounts for large-volume projects.
5. Timing
Depending on the type of video, the production process takes time. Animated video marketing would take less time than creating a video that needs outdoor shooting. Ask about their delivery time if you need urgent work.
6. Service Categories and Qualities
A reliable company has a portfolio that assures viewers. Check their portfolios, their service categories, and their working style and video quality.
How Much Does it Cost to Hire a Product Video Production Company?
Hiring a product video production company ranges from $1,000 to $5,500, depending on several factors, including:
- Video length
- Video design complexity
- Customization requirements
- Production quality
- Provider’s geographic location
- Timeline & shooting days
- Crew size & experience,
- Number of edits & revisions, etc.
Below, we’ve highlighted several types of videos and average production costs with factors that influence overall pricing:
| Type of Video Production | Cost Per Hour | Cost Factors |
|---|---|---|
| Live demos & tutorial | $250-$400 | Filming location, presenter’s fee, post-production editing software, camera, and lighting equipment |
| 2D animation | $100-$150 | Complexity of animation, length of video, and revisions |
| 3D animation | $100-$300 | Complexity of modeling, animation, and rendering |
| Motion graphics | $28-$325 | Graphics’ complexity, video length, graphic design software, and designer fees |
| Training/educational videos | $100-$250 | Scripting, filming, editing, graphics, voiceover, video software, webcam, and microphone |
| Commercial video | $100-$350 | Creative development, scripting, filming, editing |
| Live event/streaming | $100-$400 | Equipment rental, filming, streaming, post-production |
| Documentary | $150-$250 | Research, filming, interviews, editing, post-production |
| Corporate videos | $100-$250 | Scripting, filming, editing, graphics, voiceover |
| Interview & testimonials video | $100-$200 | Filming, interviewing, editing |
| Explainer videos | $100-$250 | Scripting, voiceover, animation, editing |
| Music video | $100-$400 | Set design, choreography, VFX, location permits, talent |
| Real estate video | $250-$1K+ | Drone footage, walkthroughs, voiceover, music, branding |
| Social media video | $100-$450 | Fast edits, vertical format, captions, short turnaround |
How Much Does a 2-minute Product Video Cost?
A two-minute product video might cost from $100 to $5K+ or even more, depending on the video types, complexity, quality, post-production needs, expertise, and so on. Another pricing factor lies in hiring a video production company or a freelancer.
How Much Does a 5-minute Product Video Cost?
A 5-minute product video might cost around $100 to $7K+ or more, based on an individual’s needs and preferences, video quality, location, and so on.
