New York is the city of innovation. It nurtures creative work and fulfills commercial purposes.
The Big Apple is home to 600 video premiere production firms, that assist startups in Fortune 500 building. Many of those brands are top performers in creating brand image, elevating marketing efforts, and driving sales and ROI.
In this article, we’ll explore the 10 best product video production companies with proven track records of creating high-quality video content with satisfactory conversion rates. So then, let’s get started.
What you’ll learn in this article
What is a Product Video?
A product video is a video that shows making, packaging, pricing, warranty, quality, features, how to use or care, and how it offers solutions to persuade the target audience to purchase.
A manufacturer or a brand’s ultimate target is to increase sales, and product video is a powerful marketing tool to satisfy that target.
What is the purpose of a product video?
The purpose of a product video is to inform, influence, and convert them to buy.
- Improve SEO activities: Well-optimized keywords, long watch time, easy to understand- such factors contribute to a product video ranking on SERP.
- Inform and educate potential buyers: The video delivers detailed information about products, features, and how users will benefit from them.
- Providing demonstration: Explanatory videos help viewers understand a product, the way to use it, or take care of longevity.
- Convince them to purchase: Reviews or testimonials like videos solidify potential clients’ understanding.
- Lead traffic to the bottom of the sales funnel: High-quality, well-made videos motivate buyers to take prompt action.
Top 10 Product Video Production Companies in New York
91% of businesses used video as a marketing tool in 2023. Flaring video generates responses and increases engagement. To thrive online, you need the right partner to assist. On that note, check out the best 10 video production companies our CPS team found by surveying experience, expertise, services, success rates, and clients.
1. Video Supply
Video Supply is a performance-based video production and marketing company. Through planning to promote, the company creates high-performing video stories for businesses to boost their sales, growth, and leads.
Services it provides: YouTube Marketing, Video Studio Design, Video Strategy, Video Script, Video Production, Editing, UGC, Spokesperson Video, Short Form Video, Product, Bundle, Online Course, Brand Video, Animation, etc.
Pricing: Product and ecommerce video production price starts at $1000.
Duration: From 7 days up to 60 days. However, it may vary depending on the project, customization, complexity, length, and other factors.
Completed projects: Kadisha Phillips, Holland America Line, HB NEXT, Princess Cruises, U.S. Marine Corps, Zendesk, etc.
2. Vidico
Vidico is a leading video production company that creates visual narratives for startups to enterprises. The Vidico team is determined to change the visual language by merging it with innovative stories. With an end-to-end approach, we create captivating videos to empower brand exposure to a large audience, appeal to their emotions, and drive interaction.
Services it provides: Explainer Videos, Demo Videos, Motion Graphics and Illustration, Brand Videos, Product Videos, Case Study Videos, Social Content, Short-Form Videos, Education & Infotainment, etc.
Pricing: Starts at $3999 per month, custom pricing is applicable.
Duration: 6 to 8 weeks.
Completed projects: UberEats, Shopbox, Spotify, Hive, Airtable, etc.
You May Also Read: What Is 3D Animation? Types, Software, Workflow, and Use Cases
3. Red Summit Production
An award-winning Video content production company. It caters to clients’ needs and meets their demands with variation in team members, from freelancers to full-time staff. The ‘Accessibility Human’ icon on the top of the website shows its target to assist all types of businesses.
Services it provides: Product scheduling, storyboarding, Scripting, catering, Casting, photography, Videography, Sequence editing, transcription, audio mixing, color correction, and so on.
Pricing: Depends on your project.
Duration: Depends on the project.
Completed projects: Gillette, American Heart Association, GMC: AT4X Canyon, Kantoor, Walmart, and so on.
4. Casual Film
Casual Film is a global video content product studio. The award-winning studio with proven track records is working specifically for enterprise-level business. Team Members with a diverse mix of expertise create tech-enabled frameworks to deliver effective visual storytelling.
Service it provides: Live action, animation, training video, brand video, recruitment video, 2d animation, 3d animation, motion graphics, VR, live streams, etc for various industries.
Pricing: Starts at roughly 15k to 20k.
Duration: Depends on project
Completed projects: Fortune, Time, Adobe, Canon, Chanel, Vodafone, etc.
5. Indigo Production
Indigo is a full-service video production company, widely reputed for its compelling visual content creation and unparalleled client satisfaction in corporate, commercial, and entertainment industries. Insight, creativity, and expertise- combining all these, the company creates transformative and persuasive motion pictures; that a business requires.
Service it provides: Video Production, Commercial video, Video Editing, Corporate Videos, Motion Graphics, Live Streaming, Financial Videos, Healthcare Videos, Social Media videos and many more.
Pricing: The cost begins at $10,000.
Duration: Depends on your project customizations
Completed projects: Deutsche Bank, ATL Private Equity, United Healthcare App, Unicef: Be Yourself, New York University, etc.
6. Prosper Digital TV
Next, we have Prosper Digital TV on our list, which works for agencies, corporations, and non-profit organizations to deliver transformational messages. With a diverse expert team as backup, the company assists clients all over the globe to create powerful strategic moving visuals that give the clients an advantage in fulfilling the purpose.
Service it provides: Concept and ideation, planning, visualization, writing, storyboarding, production management, film, Livestream, and post-production works.
Pricing: Decided based on clients requirements.
Duration: Decided based on clients requirements.
Completed projects: NYC Department of Youth, Columbia University, Phipps Neighborhoods, Cogency Global, etc.
7. Blue Chalk
Blue Chalk is a production company that empowers nonfiction with cinematic visual storytelling. The production team has worked all over the world and completed projects from short-form videos to long-form documentaries, recognized globally with hundreds of awards.
Service it provides: Video and television production, Documentary filmmaking, Audio Production, Video Post-production, Motion Graphics etc.
Pricing: As per project require
Duration: As per project require
Completed projects: Sister Cities, Diary of an Old Home, Atoco, What Lasts, Why Even Hunger, and so on.
8. Kasra Design
The award-winning team Kasra Design© is driven by a desire to help businesses craft creative video content. Brands that have complicated, technical subjects; convert the concept into simple and understandable through versatile visual storytelling.
Service it provides: Explainer Video, 3D Animation, Collage Animation, 2D Animation, Corporate Video, Business Video, Motion Graphics, TV Commercial, Non-Profit Video, Video Production, Healthcare Video Production, and Animated Video.
Pricing: Depends on the project.
Duration: 4 to 5 weeks. Time may get extended based on project details.
Completed projects: Spryng, Zaptec, Mindsay, PayPro Global, IBFC and so on.
9. Melty Cone Video
Melty Cone is a minority-owned business, offering video marketing and videography services in different locations in the USA alongside in New York. It helps businesses deliver the core message to the target audience that catches their interest, increasing the brand’s visibility in a wider range.
Service it provides: Concept development, script writing, Art Direction, Target Audience, Visual Development, Casting, Set design, Location and set design, Props and Equipment, Shooting, and Editing.
Pricing: Decided based on the project
Duration: Decided based on the project
Completed projects: Time x Ally, Busy Co., Latch, Amazon, Loyola Medicine, New York University, etc.
10. Spark Hose
Spark Hose is determined to bring value for money. The ‘offbeat brains’ of the company adopt a different way of thinking. The fully equipped and resourceful company is thus making video content for clients that impress, explain, and outperform.
Service it provides: Product Videos, Brand Videos, Animations, Social Media Videos, How-To & Training Videos, 3D Animations, Crowdfunding Videos, Website Videos, Lifestyle Videos.
Pricing: Videos range from $10k – $50k. But it has a budget-friendly option.
Duration: About 12-14 weeks. Timelines vary based on projects.
Completed projects: Evadrop, Bylt, Teracube, AllMax Dometic, Neurogm etc.
What to Look for in a Product Video Production Company?
When looking for a product video production service for businesses look over its industry reputation, experience, expertise, client testimonials, services categories, working style, project duration, and pricing structure.
A great responsibility lies in the B2B video production company partner you are going to hire. So, make sure you have these factors checked well.
Experience
A reliable video production company’s industry knowledge comes through working with clients from home and abroad. The more experienced they have, the more their expertise is honed.
Reputation
Learn about a company’s reputation by checking client reviews and testimonials. As real users share their experiences, you can learn a lot about the company, its culture, professionalism, the client’s onboarding journey, etc.
Technical expertise
Check your listed companies’ expertise, with whom they collaborated, their equipment, and how well-versed they are in all 4 steps of video production (pre-production, production, post-production, and distribution).
Pricing
You will find the price on the website, if not contact them with your queries. A large video production would cost much whereas a boutique-type video production agency would give you much more affordable pricing. Companies also offer discounts for large-volume projects.
Timing
Depending on the type of video, the production process takes time. Animated video marketing would take less time than creating a video that needs outdoor shooting. Ask about their delivery time if you need urgent work.
Service categories and qualities
A reliable company has a portfolio that assures viewers. Check their portfolios, their service categories, and their working style and video quality.
FAQS on Product Video Production Company
What is the difference between brand video and product video?
The main difference between a brand video and a product video is its purpose. Videos for the brand create awareness, through its personality, offerings, mission, and vision. Whereas a product video is solely focused on convincing buyers about its benefits and generating sales.
How do I choose the right video production company for my brand?
To choose the right video production company for your brand assess their services & portfolios for skills & knowledge, reviews to gain insights, and pricing. Or, you can ask them in person through their ‘Contact Us’ page to understand their responsiveness and professionalism.
How much does a video production company cost?
Video production cost starts at $1500. The boutique level agencies cost less than the full-volume production companies. However, the pricing structure differs based on the project, casting, locations, project volume, type of videos, level of detail, editing and duration.
What are the 4 stages of video production?
The 4 stages of video production are- a. Pre-production, b. Production, c. Post-production and e. Distribution. Pre-Production is the initial stage that starts with overall planning, organizing, storyboarding, scriptwriting, equipment arranging etc. Production is the video making section, where the videos are shot with audio so the footage are prepared. Postproduction is the after filming section, where footage is edited into high-quality videos, with effects, sounds, colors etc. Distributions is the part to promote videos across different sales channels.
What is the difference between production and post-production?
Production is the phase to merge all footage into a video in a storytelling or sensemaking way. Post-production is the editing work performed with software (DaVinci Resolve, Adobe Premiere Pro, Wondershare Filmora, Cap Cut Pro, Final Cut Pro etc) once the production has been completed.
Final Thought
A video production company is your ally who
- produce compelling visual content.
- Transforms the perspective of your product among the competitors.
- Triggers emotion that viewers relate, enjoy, and click ‘add to cart’.
- Attract more traffic and lead to your websites, online store, and social pages.
Make sure to find the most reliable company that provides high-quality videos that assist your long-term goals.
