Social Media Video Production: Benefits, Pro Tips, & Top Video Companies

Social media video production indicates the entire process of creating high-quality and platform-specific (Facebook, TikTok, Instagram, LinkedIn, YouTube, etc.) videos that resonate with the target audience and boost brand awareness. The impact of social media video marketing lies in its data-driven results: viewers retain 95% of a message compared to text-based content, higher potential traffic, and sales.

There are different types of social media videos: short-form & long-form videos, UGC videos, behind-the-scenes, tutorials, shoppable formats, and so on. Each format serves a unique purpose, leveraging dynamic visuals, sound, and storytelling depending on marketing goals and audience requirements.

To create powerful videos with stories, you can use the 5 best social media video production software: Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, Wondershare Filmora, and CapCut Pro. Also, you can outsource your branded social media videos from the 5 top social media production companies: Viral Nation, Vidico, Socially Powerful Studios, Social Films, and Luminous Studios.

What is Social Media Video Production?

Social media video production refers to the process of creating high-quality, user-centric video content designed for specific social media platforms, like Instagram, Facebook, TikTok, LinkedIn, and YouTube. Unlike traditional marketing methods, it involves various stages: conceptualization, pre-production, filming, editing, and publishing to Facebook, Instagram, TikTok, and more.

The primary goal of video production for social media is to promote brands, foster engagement, and achieve specific marketing objectives. Considering specific social media platforms’ goal, target audience, and marketing goals, there are 5 primary types of video content, including:

• Short-form video (reels, TikToks, etc.)
• Live videos
• Tutorial videos & how-to videos
• Behind-the-scenes content, and
• User-generated content

Why Do Businesses Pursue Video for Social Media Marketing?

Businesses pursue video for social media marketing because it is a highly engaging and effective way to connect with audiences, enhance brand awareness, and increase retention. This diagram explains why businesses use video in social network marketing.

• Increased Viewer Attention and Retention: Videos with clear visuals with crisp audio attract 10x more engagement and encourage viewers to keep watching than static images and text-based content. 
• Higher Engagement Rates (Likes, Comments, Shares): Story-driven and well-produced videos generate more likes, comments, and shares compared to low-quality or unedited videos.
• Improved Brand Perception and Trust: High-resolution videos and user-centric content work as a reflection of your brand standards, increasing credibility and trust. 
• Enhanced Message Clarity: Professional videos communicate your brand or product message to the audience directly without any distraction (poor lighting, shaky footage, or unclear audio).
• Better Algorithm Performance: High-quality videos mean better algorithm performance, like higher watch times and engagement, pushing the audience to view more.

What Trends are Shaping Social Media Video Production in 2025?

Short-form content, AI-generated videos, vertical videos, live streaming, personalized niche content, shoppable videos, and other trends are shaping Social network video production in 2025. Below, we’ve highlighted the top 17 trends of social media video production in 2025:   

1. Short-form & Long-form Videos

Do you want to provide bite-sized videos focusing on a single idea or CTA for TikTok, Reels, or Shorts? Short-form videos are best to fulfill your requirements. But for in-depth videos offering detailed storytelling, education, or brand insights, long-form videos are popular. 

• Duration: Under 60 seconds (ideal 15 – 30s) for short-form videos and 3-10+minutes for long-form videos.
• Why They Work: Quick to consume, match short attention spans, and favored by platform algorithms (short-form). On the contrary, long-form videos build authority, deeper audience connection, and YouTube prioritizes long watch time.
• Best Uses: Short-form videos are quick tips, before-and-after edits, trending audios, and 15s product promos. Whereas, long-form videos are vlogs, brand documentaries, and detailed tutorials.
• Examples: E.L.F Cosmetics published a short-form video highlighting all product variations they launched in December. On the other hand, Patagonia’s long-form videos often focus on environmentalism, sustainability, and outdoor adventures.

2. AI-powered Videos

AI-powered videos created or enhanced using AI tools for editing, scripting, or animation.

• Duration: Varies (AI tools produce from micro to long-form)
• Why They Work: Faster production, consistent branding, scalable content creation.
• Best Uses: AI-edited Reels, AI-animated explainer videos, AI voiceovers.
• Examples: Microsoft created an ad with generative AI for its Surface Pro and Surface Laptop hardware.

3. Interactive & Shoppable Videos

Videos allowing viewers to click products directly for purchase, creating a two-way conversion.

• Duration: 15 seconds – 3 minutes
• Why They Work: Boosts conversions by shortening the purchase journey.
• Best Uses: Instagram shoppable Reels, Facebook shoppable videos, TikTok Shop videos
• Examples: Brands like Sephora use Instagram polls to engage their audience and gather feedback on products.

4. Vertical Videos

Vertical videos filmed in portrait orientation (9:16) for mobile viewing.

• Duration: 5 seconds – 10 minutes
• Why They Work: Matches mobile viewing habits; takes full screen.
• Best Uses: TikTok content, Instagram Stories, Reels, Shorts, Snapchat stories & ads, Facebook stories, and so on.
• Examples: Netflix uses vertical videos to promote their diverse range of content on platforms like Content Beta.

5. Product Review Videos

Product unboxing, product demo, or product review videos showcase product features, usage, or first impressions.

• Duration: 30 seconds – 5 minutes
• Why They Work: Builds trust and influences purchasing decisions with authentic experiences.
• Best Uses: Unboxing new gadgets, demoing beauty products, tool reviews, etc.
• Examples: Apple’s product launches often include demos highlighting the innovative features of their devices.

6. Live Streaming

Live videos or live streaming are real-time broadcasts to engage audiences directly.

• Duration: 10 minutes – 1+ hour
• Why They Work: Builds authenticity, immediate engagement, and trust.
• Best Uses: Live Q&A, product launches, behind-the-scenes, webinars, etc.
• Examples: Nike has hosted live fitness sessions on Instagram, shoes uses, and others that engage users with real-time workout routines and build trust in products.

7. Tutorials/how-to Videos

Tutorials, how-to videos, or explainer videos are a step-by-step guide explaining processes, tools, or products. These are short, engaging product, service, or concept videos, often using animations or storytelling.

• Duration: 1-10 minutes
• Why They Work: Provides value, establishes expertise, and is highly shareable. 
• Best Uses: Photoshop tutorials, recipe videos, DIY projects, and so on.
• Examples: Shopify’s YouTube tutorials guides, different beauty brands’ product demonstrations (how to use a product, which problem it solves), and so on.

8. User-generated Content (UGC)

UGC content created by customers or fans featuring your brand, enhancing trust and loyalty. 

• Duration: 10 seconds – 2 minutes
• Why They Work: Social proof; feels authentic and relatable.
• Best Uses: Customer testimonial videos, users sharing experiences, etc.
• Examples: GoPro’s campaign encourages users to share their adventure videos, creating a library of authentic customer experiences.

9. Announcements/Reveals

These videos are popular for announcing product launches, offers, or updates.

• Duration: 15 seconds – 2 minutes
• Why They Work: Builds excitement and drives immediate action.
• Best Uses: New product reveal, store opening, and upcoming features.
• Examples: Tesla’s product reveal videos showcasing cutting-edge technology.

10. Behind-the-scenes Videos

These videos showcase your team, process, or brand culture.

• Duration: 15 seconds – 5 minutes
• Why They Work: Humanizes your brand, builds trust and relatability.
• Best Uses: Day in the life at your studio, how products are made.
• Examples: Victoria’s Secret shares behind-the-scenes videos of photo shoots and team collaborations.

11. Interview and Q&A Videos

These videos highlight conversations with experts, team members, or customers.

• Duration: 2 – 20 minutes
• Why They Work: Provides insights, builds credibility, and engages viewers
• Best Uses: Founder interviews, expert Q&A sessions.
• Examples: Shopify’s Markets Pro launch an interview video: Jelani Lewis, a support advisor at the company, talks about what Markets Pro is and why Shopify launched it.

12 AR & VR videos (Animated Videos)

Augmented Reality and Virtual Reality videos refer to animated or immersive social media videos that use AR filters or immersive VR content. 

• Duration: 10 seconds – 3 minutes
• Why They Work: Interactive, futuristic, and highly engaging
• Best Uses: AR filters on Instagram Stories, VR product experiences.
• Examples: IKEA’s furniture utilizes both AR & VR video tactics.

13. Personalized Niche Content

These videos are tailored to specific audience segments or interests.

• Duration: 5 seconds – 5 minutes
• Why They Work: Feels directly relevant, increasing watch time and conversion.
• Best Uses: Localized offers, targeted niche tutorials.
• Examples: Personalized bill explainer by Travelers includes a warm welcome, personalized data for what’s due when, and an interactive CTA right in the video.

14. Cross-platform Repurposing

These videos involve editing and resizing one video for multiple platforms.

• Duration: Any (adapted per platform)
• Why They Work: Maximizes content reach and consistency.
• Best Uses: YouTube tutorial repurposed into Reels and TikTok teasers.
• Examples: You can turn a webinar into a short video series. 

15. Educational Content

Informative videos that teach concepts or skills.

• Duration: 30 seconds – 10 minutes
• Why They Work: Positions brand as an authority; adds long-term value
• Best Uses: Industry insights, skill tutorials, knowledge bites
• Examples: Skillshare, Udemy, and other platforms’ videos.

16. Influencer Collaborations

Influencer videos created with influencers promoting your brand.

• Duration: 15 seconds – 5 minutes
• Why They Work: Leverages influencer trust and reach
• Best Uses: Influencer using your product, brand challenge videos
• Examples: L’Oréal Paris campaigns feature influencers who share personal stories, demonstrate product use in daily routines, and interact with followers through Q&As or live sessions.

17. Challenges Videos

Challenge videos are the best social media product videos or individual trend-based videos inviting users to participate.

• Duration: 15 seconds – 1 minute
• Why They Work: Drives UGC, viral reach, and community engagement
• Best Uses: Dance challenges, brand-specific challenges, survival challenges, and others on TikTok challenge, YouTube challenges, etc.
• Examples: Mr. Beast YouTube challenges videos or other YouTube videos, like Guess-the-flavor challenge, Pizza challenge, etc.

Which Social Media Platforms are Best for Promoting Your Business?

Facebook, Instagram, LinkedIn, TikTok, and YouTube are the best social media platforms for promoting your business. Facebook is popular for its diverse user base and large social impact video production. Whereas, Instagram is trendy for visual content and younger demographics. LinkedIn is for B2B businesses and professional networking. TikTok is known for short-form videos and attracts a younger audience. On the contrary, YouTube is ideal for video marketing and reaching a global audience. The graphic shows the social impact of video production across different platforms.

1. Facebook

With billions of users, Facebook is popular for its broad targeting and community building. From crafting engaging content that drives shares to boost brand awareness and enhance ad performance, this platform is the best. Key benefits are: 

• Advanced ad targeting to reach specific demographics
• Great for building customer communities through groups and pages
• Supports various video formats: live, stories, feed videos, and ads

Examples of Video Content:

• Product explainer videos to drive sales
• Customer testimonial videos to build trust
• Facebook Live Q&A sessions for engagement
• Event promotion videos to increase participation
• Short-form content, storytelling, or high-converting social media ads

2. Instagram

Instagram is a visual-centric platform ideal for brand storytelling and lifestyle content. Whether it’s reels, stories, or IGTV, the IG platform helps you to align with your branding and marketing goals. Key benefits are:

• High engagement rates, especially with Reels and Stories
• Effective for influencer collaborations and UGC campaigns
• Great for showcasing products, services, and brand aesthetics

Examples of Video Content:

• Reels showcasing quick tips or behind-the-scenes
• Stories for daily updates, polls, or flash sales
• Carousel videos for product collections
• IGTV tutorials or brand storytelling videos

3. LinkedIn

LinkedIn is the go-to platform for B2B marketing, professional networking, and industry authority. Focusing on marketing video production, this platform delivers thought leadership, company culture insights, and data-driven brand messaging. Key benefits are:

• Builds brand credibility with professionals and decision-makers
• Ideal for thought leadership and educational content
• Generates high-quality leads for services and B2B products

Examples of Video Content:

• Thought leadership videos sharing insights or trends
• Employee spotlight or team introduction videos
• Service explainer videos for corporate clients
• Industry interviews and event highlights

4. TikTok

TikTok is a trendy and Gen-Z social media platform ideal for viral content with short-form, authentic, and trend-driven videos. TikTok videos help brands create viral content that resonates with their target audience. Key benefits are:

• High organic reach, especially for creative and relatable content
• Strong Gen Z and Millennial user base
• Great for building brand awareness quickly

Examples of Video Content:

• Fun behind-the-scenes videos
• Trend challenges with your brand twist
• Quick product demo or unboxing videos
• Educational bite-sized tips related to your niche

5. YouTube

YouTube, the second-largest search engine, is a powerhouse for digital media production, ideal for long-form video marketing and SEO. You can create high-quality YouTube videos that align with your brand, marketing strategy, and audience preferences. Key benefits are:

• Builds brand authority with in-depth content
• Videos rank on Google search for long-term traffic
• Monetization options for creators and businesses

Examples of Video Content:

• Detailed product tutorials and demos
• Explainer videos about services or industry concepts
• Vlogs showcasing brand stories or events
• Customer testimonials and case study videos

What Types of Videos Work Best on Social Media?

Short-form videos like Instagram Reels, TikToks, YouTube Shorts, live streams, and tutorials work best for social media engagement. Long-form videos are also popular on YouTube for in-depth content. The content that is engaging, entertaining, informative, or that offers a unique perspective tends to perform well. The 5 best video examples are as follows: 

• Starbucks shares how they create new seasonal drinks in their R&D lab.
• Gymshark is creating its own fitness challenge trends on TikTok.
• Apple teaser videos before new product keynotes.
• Customers filming “a day in my life” featuring your product naturally.
• A beauty brand demoing how to apply their newly launched lipstick shades in under 30 seconds.

10 Pro Tips for Social Media Video Production

The 10 pro tips for social media video production are:

1. Develop a plan or strategy

2. Hook the audience within the first 3 seconds

3. Keep videos short and sweet

4. Optimize for vertical and square formats

5. Use captions & text overlays

6. Incorporate a clear CTA

7. Use trendy & platform-specific effects

8. Use natural lighting & clean audio

9. Brand your video consistently, and

10. Analyze metrics & refine content.

Here’s a more detailed breakdown of Digital platform video production tips for brands:

1. Develop a Plan or Strategy 

Social media videos need a personalized approach. Nowadays, such videos are relatable and advertisement-like, giving audiences the vibe of regular, day-to-day activities, familiar scenarios, or known factors. So that your brand can form a genuine connection and create familiarity. 

So first, take note of your products, your audiences, and their preferences. Then ask yourself 

• What should your videos include? 
• Do you want to deliver a message or drive an action? 
• If this is an action, how would you want to guide them? 

Take all these into consideration to devise your plan. 

2. Hook the Audience Within the First 3 Seconds 

A powerful opening never lets viewers go. The first 3 seconds are the most important ‘capture time’, when viewers decide whether to watch or not a video. To make your videos eye-catching and attention-grabbing, use those first few seconds well. 

Here is what to do in the first 3 seconds of the video 

• Ask intriguing or confusing questions 
• Use bold, attention-grabbing visuals or actions. 
• Relate them to a scene or experience 
• Address the pain point directly 
• Use text or overlay captions 

3. Keep it Short and Sweet 

Target audiences come in various personalities; some are patient, others are tied up, some will be your loyal clients, and some will try new options. They all fit as your buyer persona, so convincing them needs a conscious and strategic move. 

This is where your social videos can make a difference. Make sure the videos are attention-grabbing, short, and meaningful so that viewers quickly catch up. If the videos are engaging, easy to understand, and provide value to the viewers, they will watch till the end. 

4. Optimize for Vertical and Square Formats 

Square and vertical videos fit well with all social platforms as they provide enjoyable experiences. Also, these formats have better performance rates.

However, the question is ‘Which format is better, vertical or square?’. The better depends on the platform.

• The square format is suitable for phones. So it is better for posts on Facebook, Twitter, Instagram, LinkedIn, etc.
• Vertical format is better for TVs and desktops. It works fantastically on IGTV, TikTok, Facebook Watch, YouTube Shorts, etc.

Device-based aspect ratios

Suited Devices	Video Type	Aspect Ratio	Best for
Smartphones	Vertical videos	9:16	Instagram Stories, TikTok, Snapchat, etc.
	Square videos	1:1	Facebook posts, Instagram feeds, LinkedIn, etc.
Desktop, Laptop, TV screen	Horizontal	16:9	YouTube, Vimeo, etc.
	Vertical Square	2:3 or 4:5	Instagram feed posts.

5. Use Captions and Text Overlays

Captions and texts are subtle yet powerful elements of a video. It increases viewers’ trust, engagement, and attention. Viewers can understand the key moments, transitions, or differences. So make sure your videos have subtitles that are easy to understand and readable.

While using captions and text, keep them aligned with your brand. Use a font that is readable and clear, legible color, the right size, and use it in the right place at the right time for optimal visibility.

6. Incorporate a Clear Call-to-Action (CTA)

Set a clear goal for the viewers to act in your video. The CTA might be in immediate action or later. But you need to input the data in your viewer’s mind.

For example, you aim for viewers to make conscious decisions if your brand is making a CSR video. But for a product video, you encourage them to decide right away. So that they prioritize your solution over the competitors.

7. Use Trendy and Platform-specific Effects

Every social video feels different; they have different styles, effects, filters, etc. Using social platform-tailored videos makes users feel native and connected. So, the videos become relatable and get a share, reach, and engagement rates boosted. Here are what you can do to make your videos platform-focused:

• For TikTok, use AI effects, popular songs, sounds, music as background, follow trends (such as different challenges), duets, and stitches etc.
• For Facebook and Instagram, reels, boomerang, and superzoom content have proven to be effective.
• For YouTube, apart from the long videos, clips of essential parts work well.

For LinkedIn videos, those have to be professional and conservative.

8. Use Natural Lighting and Clean Audio

Take advantage of natural lighting as much as possible. Time like golden hours creates good illumination on the footage, and you will get some marvelous scenes at that time. While using daylight, use diffusers and reflectors to even out the light for symmetrical rays.

For clean audio, it’s better if you can use a quiet space; if not, choose a quality microphone that can highlight the necessary sounds. Use video editing solutions to ensure all these works are aligned well.  

9. Brand Your Videos Consistently

You established your brand for a reason. Make sure the social videos align well with your long-term mission and goals. Deliver a message and story in a highly engaging way that complements the brand’s goal, informs and educates the viewers, and solves their problems.

Ultimately, assure them that you are providing the solutions they need. Make the viewers remember your business. Use brand color, font, logo, visual styles, etc. The more they know about your brands, the more you will be recognized.

10. Analyze Metrics and Refine Content

Video reach and other metrics, the number of views, engagement rates, conversion rates, watchtimes, CTR, etc, are contributing factors to a video’s success. Once you have published a video, check on platform-specific statistics and understand the differences.

Prepare a questionnaire on these factors –

• Video performance and reasons
• Trends worked out or not, and why
• Videos that generated more actions

The videos that performed below expectations need a new strategy. Tweak between the platforms, way of delivery, check lengths, and do some experiments. Make necessary adjustments and refine the contents as you see fit.

What Software is Best for Social Media Video Production?

Adobe Premiere Pro, Davinci Resolve, Wondershare Filmora, Capcut Pro, and Final Cut Pro – the 5 best software for social media video production. Here’s a more detailed outlook:

1. Adobe Premiere Pro

Adobe Premiere Pro is a professional video editing software ideal for editors, agencies, and content creators. It is popular for its advanced video production for social media marketing functionalities and AI technologies. From advanced photo editing to adding effects, animating titles, auto translate, color management, mixing audio, and exporting – all you get in one platform. Also, you can speed up your workflow and craft an amazing story with AI easily. It is suitable for both macOS and Windows.

Key Features

• Adobe Firefly generative AI allows you to extend clips, add frames, and generate missing ambient sound
• Media intelligence (describe clip and find it fast using any language
• Text-based editing
• Sync music to edited clips
• Custom motion graphics
• AI category tagging
• Direct integrations for TikTok, YouTube, Facebook, and Instagram
• Built-in effects, replace the background, and more. 

2. Davinci Resolve

Davinci Resolve is an all-in-one video editing software offering high-quality corporate video production for social media, e-commerce product video creation for social media, and others. It’s known for its high-performance playback engine, support for various video formats, resolutions, and its collaborative workflow.  

Key Features

• Advanced editing tools for cutting, trimming, and arranging clips. 
• Advanced color grading and correction tools with features like color wheels, curves, and HDR grading support. 
• Fusion VFX and motion graphics tool is effective for complex visual effects, animations, and 3D composites. 
• Audio tools for mixing, mastering, and sound design.
• AI tools for tasks like dialogue matching, music remixing, voice isolation, and automatic subtitle generation. 
• Supports collaborative workflows, allowing multiple users to work on the same project simultaneously. 
• High-performance playback engine that supports multiple GPUs for real-time playback.
• Supports various languages, making it accessible to a global audience. 
• Hardware acceleration, leveraging GPUs for faster encoding and decoding of video formats like H.264 and H.265. 
• Delivery options for various platforms, including web, television, and theatrical distribution. 

3. Wondershare Filmora

Wondershare Filmora is a user-friendly video editing software known for its advanced editing features, like video trimming, splitting, merging, and adjusting video speed. Its easy-to-use interface helps both beginners and experienced users to work smoothly. Filmora is known for its intuitive drag-and-drop interface and is available for both desktop (Windows and macOS) and mobile (iPhone and iPad). 

Key Features

• Motion tracking, color grading, chroma key (green screen), and audio editing. 
• AI tools for tasks like audio enhancement, object removal, and even AI-powered music generation. 
• Boasts a vast library of transitions, filters, titles, elements, and effects to enhance videos. 
• Free stock media like music tracks, sound effects, and video footage. 
• Multi-Camera Editing to edit footage from multiple cameras simultaneously. 
• Supports converting text to spoken audio and vice versa. 
• Export formats and presets for different devices and platforms like YouTube and Vimeo. 
• Screen recorder for capturing footage from the computer screen, webcam, and audio. 
• Utilizes AI for features like smart short clips, AI portrait cutout, and AI video enhancer. 
• Custom text animations, including bezier path animation. 

4. Capcut Pro

Another effective social impact video production software is Capcut Pro, designed to offer powerful video editing tools, effects, and features for advanced users. From creating videos for YouTube, TikTok, Instagram, or professional projects, this software is ideal for high-quality content.  

Key Features

• Premium video filters and special effects (cinematic effects, glitch effects, and others)
• Additional Transitions and Animations ( pro version unlocks a wider selection of advanced transitions and animated text options)
• Extended Music Library, including high-quality soundtracks and sound effects. 
• Enhanced Export Options (premium version), such as 4K and 60fps.
• No Watermark
• Multi-track and layered editing (multiple video layers, audio tracks, and other elements) 
• Priority access to new tools

5. Final Cut Pro

Final Cut Pro is a professional non-linear video editing application developed by Apple, ideal for product videos for social media and others. It allows you to import, edit, and produce high-quality video content for short films and documentaries, social media content, music videos, and so on. Also, you adore its performance on Apple silicon and its Metal engine.

Key Features

• Import and edit diverse formats, including standard definition, 8K, ProRes, and ProRes RAW, along with major professional camera formats. 
• 360° video editing, including titles, graphics, and effects, with the ability to visualize the footage in a headset view. 
• High-Dynamic-Range (HDR) support
• Advanced optimization tools, including the ability to tag clips with metadata and create Smart Collections based on custom criteria. 
• Magnetic Timeline and intuitive clip assembly and editing. 
• Performance Optimized for Apple Silicon
• Multicam Editing is best for easy synchronization and switching between multiple camera angles. 
• Visual Effects and Noise Reduction
• Export Options, including sharing to various platforms and creating master files.

What Video Resolution Should I Use in Social Media?

You can use 1080p (1920×1080) to 4K (3840×2160) video resolution for your social media for optimal quality and compatibility. Some social media platforms compress videos, so it’s ideal to choose a higher resolution and export at a lower one (i.e., shooting in 4K, exporting in 1080p). This provides flexibility for cropping and ensures a high-quality final product. 

Social media platform-specific video resolution ranges are:

• Facebook: Feed videos – square (1080×1080), portrait (1080×1350), or landscape (1280×720). And Facebook stories (1080×1920).
• Instagram: Reels (1080×1920) and Instagram feed – square (1080×1080), portrait (1080×1350), or landscape (1280×720).
• YouTube: Standard (1920×1080), 4K support (3840×2160), and shorts (1080×1920).
• TikTok: Vertical videos (1080×1920).
• Twitter: Landscape videos 1280×720 pixels, and portrait videos 720×1280. 

What Video Format Should I Use on Social Media?

You should use MP4 with the H.264 codec and AAC audio for social media videos. This format offers a good balance between file size, quality, and compatibility across different platforms. Below, we’ve highlighted a more detailed breakdown for specific platforms:

• Facebook: MP4 and MOV are recommended. 
• Instagram: MP4 with H.264 codec and AAC audio is the best format. 
• YouTube: MP4 with H.264 codec and AAC audio is the standard. On the contrary, MOV and other formats are also supported. 
• X (formerly Twitter): MP4 and MOV are accepted, with MP4 being the most common. 
• TikTok: MP4 and MOV are supported. 
• LinkedIn: MP4 is the recommended format. 
• Pinterest: MP4, MOV, AVI, and M4V are accepted.

What are the Best Social Media Video Production Companies in the United States

The 5 best social media video production companies in the United States are Viral Nation, Superside, Vidico, Socially Powerful Studios, and Luminous Studios. Other popular Social channel video production companies are LYFE Marketing, ThinkMojo, and The DVI Group, known for crafting engaging video content for social media platforms.

1. Viral Nation

Viral Nation is the award-winning, social-first marketing agency offering influencer marketing, social content studio, social experiential marketing, community management, paid performance marketing, and business intelligence. With Viral Nation, you’ll deliver social media campaigns that convert and boost sales. Their proprietary creator intelligence technology allows you to scale your marketing efforts and creator vetting at the speed of social.

Why Viral Nation

• End-to-end social media services, including strategy, creative, production, and community management.
• Performance marketing services, focusing on paid media strategies.
• Provide videography social media support worldwide (both for local and global campaigns).
• Work with creators to secure brand deals and develop their careers.

2. Superside 

Superside, a technology-based, subscription creative service platform, is offering reliable and fast services. Easy to work with, comprehensive services from simple videos to strategic large-scale videos; the company scales up the brand’s marketing approaches.

Why Superside 

• Offers organized and methodical solution
• Responsive and communicative
• Easy-to-use portal for clients
• End-to-end creative packages

3. Vidico

Vidico is an all-rounder video production company that creates stunning films for brands to engage audiences through simple visual languages. With compelling narratives, creative thinking, and industry skills combined, the company’s serving approach is end-to-end.

Why Vidico

• Proven to be a culture fit that resonates with brands
• Offers top-notch services to meet commercial goals
• Prioritize timely project submission and completion
• Maintains communication easily and transparently

4. Socially Powerful Studios

As a top-tier social video production agency, Socially Powerful Studios elevates the brand’s promotional activities with engaging videos that drive results. It offers full-service video solutions with innovative storytelling to strategic execution.

Why Socially Powerful 

• Offering unique and compelling storytelling
• Strategy to outperform traditional markets
• Highly experienced in-house video production team
• Executes social-first marketing campaigns to create brand impact

5. Luminou Studios

Female-led brand, Luminou Studios, specializes in corporate and commercial videos at a competitive price. It creates videos that grab attention as well as enhance the brand’s perception. The company provides a wide range of services to global clients.

Why Luminou Studios

• Resourceful for companies
• Offers a full-service solution
• HD video quality on an efficient budget
• Cutting-edge technology and professionalism

What is Included in Professional Social Media Video Production Services?

From initial social media production concept development to final video delivery, scripting, editing, distribution, and more, all included in professional social media video production services. This diagram shows what is included in video production services for a professional networking platform.

1. Concept Strategy & Planning

The first step in public media video production is concept development and script planning, which involves brainstorming ideas that align with the brand’s message and objectives. For this, an expert digital video producer goes through several stages:

• Understand brand goals, target audience, and campaign objectives
• Develop creative concepts tailored for each social media platform
• Create a content strategy outline for different video types, frequency, and messaging

2. Storyboarding

Once the script is finalized, video creators focus on creating a visual representation of the video (frame by frame). The storyboard is all about planning how the script will unfold on screen, ensuring all elements are aligned perfectly. It works as a guide for the production team during filming and editing. 

• Visual planning of each scene and shot before filming
• Creating storyboards that outline angles, transitions, graphics, and captions
• Ensures clarity between the production team and the client for the final vision

3. Pre-production Planning 

Pre-production planning is another important part that includes logistics such as scheduling, location scouting, casting, and securing necessary permits. The production team will coordinate all aspects of the shoot, ensuring the video shooting runs smoothly. All these process minimizes potential issues that could arise during the production process.

• Scheduling shoot dates and timelines
• Location scouting (studio or outdoor)
• Talent casting or model selection, if needed
• Organising props, wardrobe, and styling
• Preparing scripts or shot lists for smooth execution

4. Production (Filming)

The professional video production or filming services include ensuring all gear is in place, like high-quality cameras, lighting equipment, and audio gear that resonates with industry standards. A skilled crew is responsible for handling all technical aspects of filming, including camera angles, sound capture, and lighting adjustments. 

• Professional video recording with high-quality cameras and lighting setups
• Directions to ensure authentic, engaging performance
• Multiple takes from different angles for dynamic editing
• Capturing B-roll footage for transitions and storytelling depth

5. Post-production Editing

After filming, the next step is post-production – editing the footage to create a cohesive and engaging final product. Professional video production service providers pay attention to correct color grading, sound design, adding graphics or animations, ensuring transitions are smooth, and applying other necessary effects to enhance the video. This phase is essential for creating a crisp and professional-looking video that captures the audience’s attention.

• Editing raw footage into final polished videos
• Adding motion graphics, branded text overlays, and transitions
• Color grading for brand consistency and aesthetic appeal
• Sound design, including background music, sound effects, and voiceovers if needed
• Adding captions/subtitles for silent viewing
• Thumbnail design or cover selection

6. Optimization for Social Media

After ensuring the video perfectly aligns with brand or product guidelines, it’s time to optimize it for different social media platforms, ensuring videos resonate with your audience. This includes crafting attention-grabbing thumbnails, keeping videos concise, adding captions, and utilizing relevant hashtags and keywords for increased visibility.

• Formatting videos for each platform’s specifications (square, vertical, horizontal)
• Compressing files for fast loading without losing quality
• Ensuring hook placement within the first 3 seconds to retain viewers
• Adding hashtags, CTAs, and thumbnail designs for higher engagement

7. Final Delivery and Formats

Once the optimization is complete, the final step is delivery. A professional video production team ensures videos are suitable for different social media platforms for maximum impact and engagement across all channels.

• Delivering videos in multiple formats ready for immediate posting
• Providing teaser cuts, GIF versions, or shorter edits for stories and ads
• Supplying raw footage or project files upon request (depending on package)

8. Marketing and Distribution Strategies

Top-notch video production service providers offer guidance on how to effectively share your video on social media, like tips on timing, hashtags, and engagement strategies to maximize reach and impact. These strategies in your video production ensure that your content not only looks good but also achieves objectives.

• Guidance on optimal posting times and frequency
• Recommendations for captions, hashtags, and CTAs
• Paid ad versioning support if running sponsored video campaigns
• Strategy on how to repurpose videos across platforms for maximum ROI

How Much Does Social Media Video Production Cost in the USA?

The social media video production cost in the USA can range from $500 to $2,000 or more, depending on –

• Video styles (i.e., explainer videos, animated videos, shot promotional videos, etc.)
• Video length 
• Editing complexity
• Prodcution type (2D or 3D)
• Level of expertise (professional agencies, experienced freelancers, or in-house teams)
• Equipment & location, and 
• Marketing & distribution to promote the video on social media