Amazon has its own unique set of specifications regarding images. Sellers must follow Amazon image requirements as high-quality images influence clients to purchase the product and increase sales. It is both competitive and tricky. E-commerce businesses have spread their branches worldwide. It permeates nearly everywhere and makes it more advantageous for people to get products. One of the best platforms for e-commerce businesses is Amazon. Millions of sellers exhibit their products in 36 product categories on Amazon. On average, it sells over $410 million every day. A portion of thanks goes to the high-quality images.
What you’ll learn in this article
What are the Amazon Product Image Requirements?
General Specifications (Applicable for All Images)
- Images must showcase only the product to be sold.
- Product features needed to be shown.
- Images have to match the title of the products.
- Even though JPEG (.jpg) is the preferred format, Amazon accepts TIFF (.tif) or GIF (.gif) file formats.
For Main Images
Main Image, also known as ‘Hero Image’, will display only a single product. So, it should be focused on impeccably. None but the white background is allowed. For such images, only photos taken by a professional are acceptable. Main images should have no graphics or illustrations.
Prohibition
- Any Amazon logos or trademarks, variations, or something like these.
- Amazon used badges or similar, including “Amazon’s Choice,” “Premium Choice,” “Amazon Alexa,” “Works with Amazon Alexa,” “Best Seller,” or “Top Seller.”
- Blurry, pixelated, or jagged edges images.
- Images covering less than 85% of the frame.
- Indecent or offensive images.
Main image for Single Product
- Shoes: The Main image has to consist of a single shoe facing 45 degrees to the left.
- Clothing: Have to be photographed by a model. Models must be standing. However, it is not required for baby clothing. Kid and baby clothing should be off without a model, on a flat white background.
Restrictions
- Having other backgrounds (RGB below 255)
- Any graphics, watermarks, text, logo, color blocks, border, or inset image on the top or background of the image.
- Multiple images of a single product
- Abruptly cropped images of the product for sale (except jewelry)
- Images with distracting props
- Images of products in the package, or brand, or swing tags.
- Showing mannequin (except socks)
- Kids’ and baby swimwear, leotards with models.
For Additional Images
Along with the above-mentioned conditions:
- Additional images are allowed to help describe the use or scale of the product.
- Such images can be cropped if necessary.
- Close-up shots can be taken, and swatch images can be added to these images.
- For a better view, background and environments are permitted.
- Amazon allows text and graphics for such images.
- Using video has a great impact, and that will be placed 7th in the Amazon product images’ slider.
Amazon Image Size Requirements: Technical Prerequisite
Amazon only accepts photos that meet its set of specific requirements. Amazon ensures the best product services to clients. To do that, it requires its sellers to showcase their product in its best light to convince customers. Needless to say, the vital role of the image when it comes to persuasion. So, a standard should be maintained as a must. That’s why, when you have decided to submit your product images to Amazon, ensure the factors below. These apply to all images.
Technical prerequisite for image submission at Amazon at a glance:
Product Image File Name
File names must consist of-
- Product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC).
- A period and the appropriate file extension.
Before sending to Amazon, sellers have to name their product image as given below.
1. Product Identifier
Product identifiers include –
- ASINs (Amazon Standard Identification Number)
- ISBN-13 (International Standard Book Number)
- EAN (European Article Number)
- JAN (Japanese Article Number)
- UPC (Universal Product Code)
Do not use spaces, dashes, or similar additional characters. These block photos from uploading.
2. 4-Character Variant
The type of images can be understood through the variant code. Valid variant codes of 4 characters are shown below (bold ones)
- Main image: MAIN
- Piece shots: PT01, PT02
- Interior Shots: IN01, IN02
- Environmental Images: EV01, EV01
- Angle Shots: TOPP, BOTT, LEFT, RGHT, FRNT, BACK
3. File Extension
File extension indicates file type, for example- jpg/jpeg, tif/tiff. Images should be converted to JPEG or TIFF format first.
Image File Format
Amazon accepts none but 4 formats as follows-
- TIFF (Tagged Image File Format)
- JPEG (Joint Photographic Experts Group)
- GIF (Graphic Interchange Format) &
- PNG (Portable Network Graphics)
When exhibiting the product images on the website, Amazon compresses them. So it is wise not to compress the original ones, or low compression if needed. JPEG images should be saved at their highest quality. And for TIFF files, applying no compression is suggested.
Product Image Size
Amazon specifically recommends submitting product images that have pixel dimensions of 1000 or larger in either height or width. However, if you need to enable the zoom feature for your product images, then upload images that are no less than 1,600 pixels on the longest side. Amazon limits this measurement to 10,000 pixels on the longest side. Remind yourself of the aspect ratio of Amazon product photos. Amazon’s recommended ratio for images is 1:1 or a square image. Proportion is a crucial element for the main image. Accurate proportion can bring a high conversion rate, click-through rate (CTR), etc.
Color Mode
Images must be placed on a white background. Using a different color or any background is not permitted. Use Amazon’s granted color mode, which is sRGB or CMYK.
Amazon Product Image Categories
Amazon has a set of specifications for collecting product photos. So, the sellers who wish their products to be in this store have to follow through with this.
We can differentiate such images into 2 categories. Those are-
Main Image
The primary or the first image that displays the product with details appears in search results, in browse pages, and in the thumbnail. Without the main images, other images won’t appear.
Additional Images
For clients’ better understanding, Amazon requires several images of products. Sellers can upload up to 9 images. However, 7 images are displayed. Aside from the ‘MAIN’ image, the rest are additional images that show different sides of the product.
Quality images do matter. So, upload those product photos only that conform to Amazon’s requirements and demonstrate your products way better. Make sure those are not blurry to look at or do not damage after zooming, as well as lucrative enough and distinctly focused on the product.
About Amazon
Amazon is one of the earth’s most customer-centric companies. With the determination to earn and retain customers’ trust as the main driving force, its service excels in every way possible.
The company is having commercial dominance by coming up with the newest ideas and implementing the best ones that benefit customers the most. Now, customers from any part of the world find Amazon a reliable and upstanding company as they can get anything and everything of they need both online and in person.
Apart from making clients content, Amazon is partnering up with thousands of small and medium businesses and thus assisting them to grow by delivering products to clients’ doorsteps all over the world. A report shows that the Amazon marketplace has accumulated more than 5 million sellers.
Being one big e-commerce family and operating businesses in a lot of countries across the globe, Amazon has gained skyrocketing popularity among both sellers and shoppers. With established seller centers in 10 countries, fulfillment centers in 13 countries, and call centers in 5 countries, the company serves clients in more than 180 countries.
How does Amazon do it? The company makes sure all the sellers stick to its specific requirements, one of which is the photo dimension. Amazon has a set of image guidelines, including size, color, and so on, for its sellers, and sellers are not to violate those.
What Does Amazon Product Listing Say?
Want to showcase your product on Amazon product listings? Among several factors, focus on images. The Seller Central directly mentions the fact that all images must meet Amazon’s image standards.
That means you are authorized to submit digital images that solely focus on your products and are completely devoid of logos, marks, text, graphics, etc. Let’s go through the elaborate discussion for optimizing product image and its dimensions on Amazon.
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What is the Swatch Image on Amazon?
Swatch images are the ones that manifest the color or pattern of the product. Shoppers can learn details of a product by swatching images. For example, if it is a t-shirt, swatch images help shoppers to understand its colors, fabrics, stitches, etc. better.
What is Amazon Machine Image?
Amazon machine image, or AMI, is a component that contains information to launch a virtual server in the Amazon Cloud. It is required for creating a virtual machine within EC2 instances in Amazon Web Services (AWS).
Can Amazon Photos detect duplicates?
Yes. Amazon’s image recognition software has the ability to detect duplicate images. So, using original images for product photography is highly suggested.
What is Amazon’s Picture Policy?
It is a set of requirements that are set by Amazon, which should be followed by the sellers willing to sell their products there.
How to Take the Best Shots for Amazon Photo?
As an Amazon seller, you have to abide by the rules of image requirements for your products. Having said that, you have to capture your picture cautiously and ensure those facts Amazon mentioned. Now that you know what you have to do, let us enlighten you by describing how to do it.
After analyzing numerous perspectives of product photography, we, Clipping Path Studio, have come up with some tips that will contribute to creating the best shots for Amazon.
1. Image Size and Quality
As Amazon allows you to submit images from 1000 pixels up to 10000 pixels, it is wise to take advantage of this. Don’t use images of low quality, which might end up pixelated! The quality of images makes the actual difference between making the clients click or scroll past the product.
In consideration of the main image, Amazon has different “safe zones” for different platforms for people’s convenience. Amazon uses 3 versions of images to support those platforms. Those are –
| Phone Image | Tablet Image | Desktop Image |
|---|---|---|
| Image width of 1242px | Image width of 2560px | Image width of 3000px |
| Resolution 3x | Resolution 2x | Resolution 2x |
| Product in the image 960px | Product in the image 1260px | Product in the image 1800px |
| JPG or PNG only | JPG or PNG only | JPG or PNG only |
| File size maximum 500KB | File size maximum 500KB | File size maximum 500KB |
Submit your images that have the best pixel dimensions. It enables your viewer to zoom the images and have a closer look at the product you are going to sell. Research shows that Zoom has helped increase sales significantly. So, don’t let yourself fall behind.
2. Photography Lighting
Light has its essence. Your product images have to be lucrative and approachable for clients to come to them.
Thus, a tiny yet predominant portion of banks are on the lightning. It changes the entire atmosphere of the image and makes the image more appealing. Have a proper light set-up before taking the exact shot.
3. Lens and Background
Using a camera with a high-resolution lens results in an effective output. You will get superb quality images, and it won’t be ruined while zooming in and out.
Put your product on a white background with the front side, or make it as visible as possible in the image. The more detailed a product is, the more approachable it is.
4. Other Perspective
You have already gathered enough ideas for the main image or the focus image. Let’s have clarifications of additional images as well. Your additional images are no less important than the main one. Leave no stone unturned while keeping up the professional work. Your main image almost completely displays the product. The additional images function to show other sides of the products, like the front, back, sides, swatch images indicating color and pattern, how to use it, how it looks, or why it is required.
So, take the chance to communicate with your potential buyers with your additional images. Make sure to show your products from a real-life perspective, from different angles, showing infographic content; if possible, add images of other people using it.
In short, use additional images as a means of showing more than just the product. Such tactics are said to have brought a prolific outcome.
5. Quit Exaggeration
Neither verbose nor excessive graphics are required in the hero image of Amazon. You can add informative content, graphics, Amazon A+ content or infographics, or video to elaborate on your product for additional images. Whatever you do, don’t overdo it.
6. Make It Professional
You are obviously aware of photography post-production. Consider outsourcing photo editing services as well. Final touch-ups like color correction, retouching, cropping, etc., will add value to create a professional look and enhance your images up to an Amazon level.
7. Split Testing
Split testing, also known as A/B testing. It is a method of comparing the best shot that increases sales.
Your main image should be very captivating and magnetize customers so that you don’t lose any sales. But among your main images, which one would work the best?
To know this answer, conduct a split test for your images and get reviews of real shoppers.
