Photography is one of the few professions which are combined with art and techniques. Most of the people who love to blend these two skills are usually inspired to be professional photographers. If you are determined, dedicated to become a successful photographer, you have to ensure that your approaches are serving right to get you more photography clients.
So, I assume you are trying to get clients for your photography business. In this article, I am going to explain how to get more photography clients as you expect to make your photography business much more profitable.
To make you understand easily, now I am going to break down the idea of getting clients into 12 proven methods that we found very useful to get more clients for your photography business. So you just need to learn and apply all these methods to expand your business with tons of new clients.
What you’ll learn in this article
- 1 How to Get Clients as a Photographer
- 1.1 1. Understand Your Ideal Clients
- 1.2 2. Build a Great Portfolio
- 1.3 3. Develop a Brand
- 1.4 4. Build Your Reviews
- 1.5 5. Create Special Offers
- 1.6 6. Increase Organic Traffic
- 1.7 7. Launch a Social Media Ad Campaign
- 1.8 8. Google Ads Campaign
- 1.9 9. Connect with Social Influencers
- 1.10 10. Join Freelancing Website
- 1.11 11. Marketing for Local Businesses
- 1.12 12. Ask Your Clients for Referrals
- 2 Final Verdict
How to Get Clients as a Photographer
Before we go further let me remind you one thing that, getting clients has always been a great challenge at the beginning point of any business. So You need to launch a tactical promotion and effective marketing strategy as well as improving photography skills to get clients for photography.
But the good part is, if you can manage to convince a potential client by serving appropriately and meeting all the demands, there is a high possibility that s/he will hire your services again and refer you to others. By this, you will be getting new clients automatically!
To sum up, you will have to be a professional photographer and skilled enough and then apply the tips & marketing strategies that we are going to suggest. So we are considering you like a professional one, and we want you to pay attention to the following tips:
1. Understand Your Ideal Clients
Understanding your ideal clients is the very first important task for any business. So you will have to recognize your ideal clients and understand their demand and choice. Failing to understand your ideal client will never let you get new clients.
Because without understanding ideal clients, you will not be able to set an effective marketing strategy. So firstly, you need to recognize your clients, which is very simple- what is your niche? For instance, if you are a product photographer, your targeted ideal clients are likely to be eCommerce sellers, among others.
The same thing is also applicable if you are a cloth or food photographer. You can also be a portrait photographer or even a wedding photographer. The point is, regardless of your niche, every kind of photographer has one thing in common that all of them have a number of ideal clients. And your ideal clients are mainly fated by your niche.
So niche-matching between you and your client is the precondition. But still, all clients of your niche aren’t going to be your ideal client. There are so many other factors like how comfortable you are with the choice and demand of your client. Also, the mental chemistry between you and your client is also one of the major factors.
When you feel alright with all these factors, consider that client as the ideal one! And believe me, this ideal client is the golden egg-laying goose for you! So be especially careful and dedicated to him. If you can understand this client, s/he is going to be your permanent client for sure.
This client can bring more ideal clients for you. So, understand your ideal client and give the best effort to fulfill his/her preferences and demands.
To do this in the right way, keep these things in mind:
- Choose your niche according to your expertise
- Pay the highest attention to the clients of your niche
- Try to get a clear idea about their taste and value
- Show your enthusiasm and dedication by the photograph to attract them
2. Build a Great Portfolio
As we just suggest you attract ideal clients as much as possible, you may be wondering how to do that? Of course, your production will tell them much about you and your professionalism. So the best way is to show off your skills by building a great portfolio.
In fact, this section is the core of the total strategy plan where you can display the best professional shoots that overflow your skill, creativity & expertise. You need to make your clients fascinated with the talent of your photography. Interestingly that talent would not be going to be only yours!
Yes, do invest some money here to almost hypnosis your clients. Now I am telling you exactly how to do it. You will have to build a website and adorn it with your best-taken photos. And those need to be professionally edited and retouched. The edit should be very light and smooth but something extra-ordinate.
There are a lot of professional photoshop services that you can take easily within a short time. Even some of those will offer you the best professional editing with the lowest cost that you may haven’t any idea! Just visit Clipping path studio and see how easy and affordable it is to get every type of photo editing service.
I would suggest getting these editing services for at least those images that are going to add to your portfolio. But you will get the highest benefit if it is possible to take editing services for every photo that you need to show or deliver to your clients.
With this easy and affordable trick, your client is going to get an extra feature from you. So they will definitely like your photography. And this trick will be priced so low but can make a huge difference to attract new clients.
3. Develop a Brand
The brand is a precious asset that represents your values and commitment to your client. Many people spend their lifetime to achieve this precious asset. On the other hand, many can’t even achieve it! Needless to say, how challenging it is! Even then, try to be on the track of developing a brand. Set this as a long-term goal.
There are some key points by which you can build a brand of your own. Pay attention to the following tips:
- Try to earn a reputation
- Provide after delivery services
- Make early responses to any problem
- Choose a great sounding name for your photography business
- Design an attractive logo with perfect colors and front
- Have an amazing slogan that expresses something positive about your business
So keep trying to give your best effort to appease your client. Never feel irritated by anything from your clients. It will not be so difficult if you can manage to grow a mature business mentality.
Once you get a considerable number of ideal clients, you can expect s/he will come to you again and again. So, build an image of yourself who is truly dedicated & promising to your clients. Simply this mentality would be enough for now to brand your photography business.
Keep one thing in your mind, a brand is like the main engine that generates new clients. So you always need to oil this machine for the future to get more and more clients.
4. Build Your Reviews
Building positive reviews of your photos will directly help you to find new clients. This section can be considered as a testimonial of your photography business. Not only in your business but for any business nowadays, reviews play a very crucial role to get any product to be sold.
Many surveys found that over 70 percent of customers consider the product reviews before they make the decision to buy anything nowadays. So you need to work hard to build a positive review of your work. it is so important to build your reviews from the beginning stage.
So you need to be careful about the demand of your client and try to understand what you are actually required to do. And reconsider your ability before you get hired! Make sure that you are capable enough to fulfill all the demands of your client and there is no chance to get any negative review.
If you are not so confident about achieving a positive review, you should skip that project. Because you need to keep one thing in your mind seriously that it would be difficult to get new clients without building a positive review base of your photography.
In freelancing platforms like Fiverr, Upwork, Toptal, guru, you can’t even think of getting a considerable number of clients without positive reviews. The rating of your profile actually determines the number of clients and the price that you are going to be paid for each project.
5. Create Special Offers
Once you get able to build a little client base, there is a chance for you to expand your business by reaching more clients by giving special offers and promotions. Promote these offers with ads on social platforms.
Eye-catchy special discount offers will definitely attract everyone. This will help to get engaged with some new clients for sure.
As this is the oldest and conventional marketing strategy, you shouldn’t ignore this! If possible, you may offer attractive discounts like up to 50 or even 70-80 percent for a limited period. You can offer a discount at any festival event when people are in a spending mood.
6. Increase Organic Traffic
Organic traffic is one of the important sources that could bring new clients to your site.
So you need to generate organic traffic for your site. Ranking your page for the google search engine will really help you to welcome new traffic and visitors. So you should optimize your website and photos for search engines which are called SEO (Search Engine Optimization).
There are some more ways you can increase organic traffic:
- Improving the site architecture
- Share your website on social media or other platforms
- Earn backlinks
- Blogging to rank swiftly
You should find keyword opportunities by mapping search intent and categorize them by volume. So make a list of targeted keywords for blog items. And use those keywords to rank your blog content as well as your site.
Here is the possible way by which you can create correct & relevant keywords:
- make questions from the user’s end that are related to your services. And use those questions for keyword research.
- also make variations of those keywords to create some new effective keyword
If possible, you can try these ways. Effectively implement your marketing strategy. You can do it if you have enough time or you can hire an expert to handle these parts altogether. Such professionals know exactly what to do to increase traffic to your sites.
So try hard to increase organic traffic to get new clients. According to Alexa, the top web popularity analyst, organic search drives 51% of all web traffic and 40% of revenue. Like this, organic traffic to your site can bring you a significant number of new clients. So keep trying to increase the organic traffic to your site.
7. Launch a Social Media Ad Campaign
Social media has now become one of the most influential tools for ad campaigns. People around the world spend a huge time on platforms like Facebook and Instagram.
First of all, you need to be active on these platforms to find photography clients. You can reach tons of your ideal customers through Facebook, Linkedin, Instagram.
Say for example- billions of people are connected to Facebook, it is now one of the most popular and strong ad service providers in the world. The good thing about Facebook is it offers affordable prices to bring potential ideal clients. Because Facebook Ads are targeted to the right clients, and it has a great reach to them.
You should be focused on the following things to target your ideal clients:
- Create a Facebook page
- Boost your page
- Mention the category perfectly to reach the ideal clients(Client persona)
- Target the Location
- Targeting Clients who had visited your page
- Keep posting for marketing
As you are doing photography business, this is highly recommended to go for Instagram marketing too alongside Facebook. Because Instagram is an influencing platform for photographers and photography-based businesses. To get new photography clients, you should follow these things:
- Try to grow your number of followers to increase your reach
- Increase your engagement
- Post your best shots
8. Google Ads Campaign
There are a lot of online advertising platforms for photography marketing. Google Ad is undoubtedly one of the effective digital advertising platforms. You just need to start a Google Ads campaign and run it properly to get new clients.
Pay-per-click (PPC) ads can open the door to getting tons of new clients. When you choose a PPC campaign, you won’t pay for advertising. Instead of that, you’ll only have to pay when someone clicks on your ad.
The main advantage of a google ads campaign is it has a massive reaching power to the ideal client. Google has the strongest algorithm system to reach your ads to your targeted ideal clients.
9. Connect with Social Influencers
There are few tricks that you can apply to get new clients. One of these is to connect with social influencers; because they have an incredible reach to social media users. People do follow them and take their words seriously.
This is one of the effective ways, but many people have no idea about it. It is a good idea to connect with some big figures who are known as social influencers. If you are lucky, you can get much more even than your expectation. So go or contract with them and show your talent in photography.
If any of them responds and supports you on the social platform, you can’t imagine how fast and easily you will be able to get so many new clients. So have a try!
10. Join Freelancing Website
You should consider freelancing websites as one of the main working platforms for your photography business. There you will find tons of new clients for product photography, food photography, apparel photography, portrait photography, lifestyle photography, and even wedding photography!
So, you can start work via the top freelancing websites like Fiverr, Upwork, Guru, etc. Nowadays these freelancing websites are the biggest and easiest source of clients. If you are able to build a strong portfolio and high rating profile of your photography skills, there will be tons of clients for you that you will not be able to serve them all!
Another interesting part of doing work freelance is, once you get an ideal client there, by building a good relationship with that client, you people can get connected without any via freelancing sites. But before doing that, you need to make sure that your client is honest.
11. Marketing for Local Businesses
Besides being a freelance photographer and getting clients online, you should also focus on marketing for local businesses too. So try to contact local photo agencies, newspaper magazines, ad firms, reputed product brands, etc. to find local clients.
This will help you to get some big potential clients and expand your business in your local area. Start marketing around the area you live.
The best part of doing photography for local businesses is, socially, you will get an identity as a photographer. And this means a lot for some passionate photographers.
Moreover, if you can build your identity as a professional photographer then it will help you to earn publicity & popularity. It may create another way to get more new clients. So I suggest you start marketing for local businesses for an identical achievement too.
12. Ask Your Clients for Referrals
Last but not least, asking your clients for referrals would also be another way to get new clients. When you already have clients who are impressed with your photography, this means a lot for you, right? You can ask them politely to refer his friends and family members to you.
Referrals happen through word of mouth. So you should take advantage of it. A strong referral program will get you more new clients as well as more profits.
You can make your referral program in an attractive way too. If possible, then offer discounts to the client for referrals. That may give you a good outcome to get new clients.
After consulting with some professional photographers, we have brought up all the ways to get more photography clients. To summarize, we can say these are some of the effective tips by which you will find more clients. Try to follow all the abovementioned tips with patience.
Then again, there is no alternative to work skillfully and effectively. You got a lot of clients but can’t serve properly, that’s not what either of us wants, do we?
Hence, besides following all these tips, we expect you to enrich your photography skills and not compromise with the quality of production while you remain busy with marketing & advertisement. Hope you will grasp the way within no time. Best of luck on your journey!
Jacob Wyatt is the head of the Content Marketing Department at Clipping Path Studio, one of the best platforms providing photo editing solutions 24/7. He specializes in writing and marketing. He manages multiple tasks like fine-tuning content, optimizing content suitable for social media, ecommerce, photography, team management, and so on at a time given that he is the head of the department.