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How to Edit Product Photos in Photoshop That Drive Sales

Learning how to edit product photos can help you make your products stand out and increase your sales. This skill will take you a long way and help your business achieve new heights.

If you are interested in learning how to edit product photos in Photoshop, then you should check out our detailed guide. We are going to discuss how to crop, straighten, retouch, and remove background from product photos.

This tutorial is designed for beginners, but the more advanced users can also benefit from it and pick up something new. Editing product photos can be great for your business to boost your sales. So, let’s get started.

How to Edit your Product Photos in Photoshop

Product photography aims at making products look as attractive as possible. This is important if you want to attract customers and make sales. A good product photo can make all the difference in the world.

In this tutorial, we are going to discuss some of the most popular Photoshop techniques to make your product photos look great. Follow our step-by-step guide to retouch your product images.
We are going to start by straightening and cropping our image. Let’s begin.

Straighten and Crop:

The first and most important step of editing a product photo is adjusting the image size and straightening it. This is essential to get a technically correct image.

Other than that, cropping is a must because of the different size requirements of different ecommerce sites.

For example, amazon has different conditions for images from eBay. Moreover, another big platform is social media like Facebook and Instagram. And if you want to promote your products there, you must have to maintain the size.

To adjust the image size and position you can use the built-in Crop Tool in Photoshop. Here’s what you need to do;

Step 1: Pick the Tool

You can easily spot the icon for Crop Tool in the side menu. Select the topmost option on the tool menu or simply press ‘C’ on keyboard to activate the tool.

Step 1: Pick the Crop Tool

Step 2: Straighten the Image

Not many people are aware of this, but in the latest Photoshop the Crop Tool also lets you straighten the image. Simply select the Crop Tool and click on the corner of the image when you see the move cursor. Rotate it on any side until you are satisfied. The grid helps you move the image.

Step 2: Straighten the Image:

Step 3: Crop the Image

Cropping is one of the easiest things to do on Photoshop. You can do it through the Crop Tool or if you want to crop it very closely you can try Pen Tool or any of the selection tools to separate the image from background.

Step 3: Crop the Image

Background Removal:

Removing the background is one of the most basic works for post production photography. There are plenty of ways to remove the background of a photo. For instance, blend mode, magic tool, using an eraser, pen tool, layer mask, and many more.

However, the one that is used the most is the pen tool. This tool is used to create a set of anchor points, which helps to create easy and complex shapes. And this is more accurate as this is based on freehand skill.

Step 1: Create Clipping Path

First, pick the Pen Tool from the layer panel and start drawing a path around the image. While drawing the clipping path, don’t forget to zoom the photo. It will give you a proper view of the edges.

Pick the Pen tool

Also Learn, How to Create a Clipping Path in Photoshop

Step 2: Work with the Path

Save the path after creating it. Then, click the path with the right button and choose the selection option. You can do this by just pressing Shift+f6 too. Set the feather radius to 0.5 pixels.

This will give your photo a softer look. And remember, feather radius may vary depending on the surface of the photo.

Step 2: Work with the Path

Step 3: Remove Background

When you’re satisfied enough with your clipping path, create a new layer of the selected path. The keyboard shortcut of this is Ctrl+J. You can adjust the layer to change the color of the background.

Now you just can disable the background layer and your image is ready.

Remove Background

Spot Retouching:

If there are any major defects in the photo of the product, you can remove them by spot retouching. There are any ways to do this in Photoshop. We are going to look at the Spot Healing Brush Tool.

Step 1: Duplicate Layer

The first step is to duplicate the layer with the image. Right click on the layer name and click on ‘Duplicate Layer’.

Step 1: Duplicate Layer

Step 2: Pick the Tool

Select the Spot Healing Brush tool from the side menu. You can also use the Healing Brush tool if you want to select pixels for blending.

Spot Healing Brush tool

Step 3: Fix the Image

Zoom in and find the problem region With the Spot Healing Brush tool, click over the spot. This would blend the pixels in the region with the pixels around it, fixing the problem. This tool is not great for edges and sharp contrasts.

Step 3: Fix the Image

Color Adjustment:

Sometimes product photos may not turn out as good as you had hoped. If that happens, you can fix the color and contrast of the image. Here are some ways you can do this;

Step 1: Color Balance

First, find the option that says “Color Balance” in the Adjustments Panel. You can then fix the color levels in the image until you are happy with it.

Step 1: Color Balance

Step 2: Color Levels

You can also fix the color levels in the image. Find the Levels icon in the Adjustments panel.

Step 2: Color Levels

Shadow Creation and Finalize:

If you want to add a realistic feel to your product photo you can add a shadow to your image. When you are learning how to edit product photos in Photoshop, this is something you should not miss.
It is important to note, you can only add Drop Shadow to an image with a transparent background or if it’s PNG.

Also Read- how to make a transparent background in photoshop

Step 1 : Remove the Background

Follow the mentioned procedure and remove the background using the Pen Tool.

Step 2 : Create White Color Layer

Add a white layer below the background Layer. Click on Layer from the layers panel, select the new fill layer and then solid color to add a white layer.
Layer > New Fill Layer > Solid Color

Create White Color Layer

Step 3 : Copy Layer

Duplicate Layer 0. You can use keyboard shortcut Ctrl+J to create this layer. Name it ‘Layer 0 Copy

Step 3 : Copy Layer

Step 4 : Set Foreground Color

Set the foreground color to black from the toolbar. You can do this by pressing Shift+X.

Step 4 : Set Foreground Color

Step 5 : Turn Copy Layer into Black

Select the ‘Layer 0 Copy’. Press Shift+Alt+Delete to turn this layer into black. This black image will work as a shadow later.

Turn Copy Layer into Black

Step 6 : Place the Shadow

Now press Ctrl+t for free transform. Click on the square and drag the black image down to cast a shadow. Press ‘Enter’ or ‘Return’ when you’re done. Don’t forget to put the ‘Copy Layer 0’ below the Layer 0. While placing the shadow, determine the light direction first and then place it in the right position based on that.

Place the Shadow

Step 7: Apply Motion Blur

Apply motion blur by clicking on Filter > Blur > Motion Blur. Set the angle to 0, adjust distance to smooth out around the shadow. Press Ok to apply.

Apply Motion Blur

Step 8: Apply Gaussian Blur

Click on Filter > Blur > Gaussian Blur. Set the radius to 3 pix.

Apply Gaussian Blur

Step 9: Add Layer Mask

Add a Layer mask to Layer 0 Copy.

Add Layer Mask

Step 10: Swipe Brush on Shadow

Select the brush tool from the toolbar. Now you’ll have to swipe the brush on the shadow to give it a realistic look. Usually shadow fades gradually from the surface of the object. So first, set the brush size and opacity.

I suggest keeping the brush size bigger and swipe from a distance. This will give the fading effect. Also, set the opacity above 50. You’ll have to try and find the right shadow style that looks best on your image.

Swipe Brush on Shadow

Step 11: Save the Photo

Save the photo once you’re done. Keep both PSD and JPEG format for future use. PSD format will allow you to edit the photo anytime if you need.

Drop Shadow

Why You Should Always Edit Product Photos

There are several reasons why you need to edit product photos before uploading them on a site or an online shopping platform. This may seem like a lot of extra work initially, but a good product photo can be very beneficial for your business.

Attract Your Customer in First Impression

First, it can help attract clients. On an e-commerce site, you will face a tough competition. Customers are presented with so many options and have to pick one. Potential customers are more likely to select or view a product that looks great in the photo. Spending a few minutes fixing your product photos can get you more clients.

Adds Consistency

A collection of good product photographs also adds consistency to your site or page. It can make it easier for the users to navigate and find the desired products. By enhancing user experience, you can retain customers and make profit.

Highlighting the Best Features

Lastly, editing product photos can help you highlight the best features of an image. Whether it’s a food item, a clothing item, or a fashion accessory, you can show your potential customers how amazing your product looks and make more purchases this way.

These were some of the reasons why you need to edit product photos in Photoshop. Almost all major brands and e-commerce sites hire freelance photographers and outsource photo editing to make their products stand out.

Final Verdict

In this tutorial, we looked at different ways to edit product photos in Photoshop. We observed different built-in tools and also discussed why you need to edit your photos if you want to attract potential customers.

We hope you found this tutorial helpful. There is much you can do once you learn how to edit product photos in Photoshop. You can use one or all of the methods we have discussed above for fixing a poor quality product image in Photoshop.

This detailed guide covered everything you need to know, but you must practice what you have learned here. So, don’t forget to keep practicing and soon you will become a pro at Photoshop.

Luis Ryan

Luis Ryan

Luis Ryan is a skilled graphic designer who helps clients of marketing and advertising agencies with his creativity in designing enormous expertise in photoshop. Before starting a professional career, Ryan has completely grasped Adobe Photoshop and Illustrator and thus he is determined to become a versatile designer for clients.
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